eTail Connect East

May 12-14, 2026
JW Marriott Marquis, Miami, FL

Exclusive, invite-only event for senior retail leaders to forge powerful connections and gain insights for innovation and growth.

What is eTail Connect East?

eTail Connect East brings together senior eCommerce and omni-channel executives for a curated, invite-only conference. Attendees engage in closed-door discussions, 1:1 meetings with technology partners, and cutting-edge content to accelerate business growth and career development. This intimate setting fosters genuine peer-to-peer interaction and lasting relationships among retail's elite, driving innovation in the sector. Learn more at eTail Connect East website

Who Attends

  • C-level Executives from retailers and brands with $50M+ revenue
  • VPs / Heads of eCommerce driving online and omnichannel strategies
  • Omni-channel Executives integrating online and physical retail
  • Directors of eCommerce leading specific e-commerce initiatives
  • Retail Brand Leaders focused on innovation and market growth

Key Topics

Topics will be added once the agenda is published

Why eTail Connect East Matters for B2B Teams

Scale & Community

eTail Connect East 2026 brings together senior eCommerce and omni-channel executives, fostering a high concentration of retail decision-makers.

Decision Makers

Attendees hold C-level, SVP, VP, or Director positions, representing 99% of decision-makers with budget authority.

Practical Outcomes

Pre-scheduled 1:1 meetings with technology partners drive results, accelerating solutions and business growth.

The Challenge

Why Most Teams Fail to Maximize Event ROI

Without preparation, eTail Connect East becomes an expensive networking trip with nothing to show.

Unusable Portals

attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.

Too Late

30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.

No Prioritization

Without scoring and segmentation, all attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.

Manual Multi-Channel

Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.

Best Practices

How to Actually Maximize eTail ROI

Winning teams follow two phases: preparation and execution.

3-4 weeks before

Pre-Event Preparation

Identify Target Prospects

Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.

Enrich with Contacts

Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.

ICP, Persona & ABM Matching

Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.

Launch Multi-Channel Outreach

Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.

Event week

During the Event

Execute Pre-Booked Meetings

Calendars should be 60-70% full with high-fit prospects before arriving at Miami.

Prioritized Conversations

Know ICP score and context for every interaction. Focus on high-value targets.

The Reality: Nearly Impossible Manually

These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.

The question isn't what to do. It's how to execute continuously at scale.

Turning Strategy Into Execution

Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.

Try for Free
The same strategy. 10x faster. 95% less manual work.

How Spivot Automates Event Best Practices

Strategy becomes workflow.

1

Identify Target Prospects Automatically

Best Practice: Monitor attendee lists continuously as registrations come in.

How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.

Manual: Days per refresh → Spivot: 10 minutes
2

Enrich with YOUR API Keys

Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.

How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.

Scale
Handle all eTail attendees in one upload
Manual: 4-6 hours → Spivot: 2-3 minutes
3

ICP & Persona Matching

Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.

How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.

Persona & ABM Matching
Match to target personas and ABM accounts
Multi-Factor Scoring
Role + Title + Level + Size + Revenue + Location + Industry
Focus on top 20% of prospects automatically
4

Push to Your CRM & Sales Tools

Best Practice: Sync enriched, scored prospects to existing workflow.

How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.

HubSpot CRM Integration - Sync eTail Connect East attendees to HubSpot
Salesforce CRM Integration - Sync eTail Connect East attendees to Salesforce
Outreach Sales Engagement Integration - Launch eTail Connect East campaigns in Outreach
Salesloft Sales Engagement Integration - Launch eTail Connect East campaigns in Salesloft
Apollo.io Integration - Sync and enrich eTail Connect East attendees with Apollo
Google Sheets Export - Export eTail Connect East attendee lists to Google Sheets
5

Launch & Track Campaigns

Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.

How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to eTail Connect East.

40%
Higher Conversion
80%
Faster First Touch
60%
Less Wasted Outreach

The Bottom Line

Reach every attendee automatically, even the 30-40% who register late. Land in Miami with meetings booked. Your competitors are still cleaning spreadsheets.

10x
Faster event data processing
(5-7 days → 5-10 minutes)
3-4 weeks
Earlier outreach
(Book meetings before the event)
40%
More meetings booked
(Targeted vs. spray-and-pray)

Enterprise-Grade Security

Your data stays secure and compliant

AES-256-GCM
Encryption at rest and in transit
OAuth 2.0
Secure authentication
Multi-Tenant
Complete data isolation

Frequently Asked Questions

Who should attend eTail Connect East?

eTail Connect East is exclusively for senior eCommerce and omni-channel executives from retailers and brands with annual revenues of $50 million or above. This includes C-level, SVP, VP, and Director-level positions. The event is designed for leaders seeking to forge powerful connections, gain actionable insights, and drive innovation and growth within their organizations. It's ideal for those looking for peer-to-peer interaction and tailored discussions on cutting-edge retail strategies.

Is eTail Connect East worth attending?

eTail Connect East offers significant value through its curated, invite-only format, ensuring you connect with retail's elite. The event features closed-door discussions, real-world lessons, and ideas you can act on, accelerating both business and career growth. With pre-scheduled, mutually matched 1:1 meetings, attendees can efficiently connect with the right technology partners to tackle their biggest challenges, ensuring a high return on interaction and fostering lasting relationships within the senior retail community.

How does Spivot identify target prospects at eTail Connect East?

Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.

Can I use Spivot for events other than eTail Connect East?

Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.

How accurate is the ICP and persona matching?

Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'

What CRMs and sales tools does Spivot integrate with?

HubSpot, Salesforce, Outreach, Salesloft, Apollo, Google Sheets, and CSV export. You can also use our API for custom integrations.

Automate Your eTail Connect East Workflow

Book more qualified meetings. Spend less time on spreadsheets.

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Setup in minutes
Works with your existing tools

Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to eTail Connect East or any event organizers mentioned on this page.