Microsoft Ignite

November 17-21, 2025
Moscone Center, San Francisco, United States

Get the edge you need to drive impact in the era of AI. Join 1,100+ experts exploring emerging technologies.

200,000+
Attendees
900+
Companies

What is Microsoft Ignite?

Microsoft Ignite 2025 unites tech professionals, developers, and partners to explore cutting-edge innovations in AI, cloud, and security. Over 1,100 speakers and 980+ sessions offer deep dives into agentic AI, data platforms, and secure cloud solutions. Attendees gain knowledge, build connections, and discover tools to drive impact in the AI era, fostering expertise. Learn more at Microsoft Ignite website

Who Attends

  • Tech Professionals & IT Leaders Driving impact with AI, cloud, and security
  • Software Developers Building smarter with AI-powered innovation
  • Microsoft Partners Scaling business with Microsoft AI & cloud solutions
  • Security Professionals Stopping attacks faster with AI-powered SOC
  • Business Leaders Transforming organizations with agentic AI
  • Cloud Engineers Designing, operating secure Azure/Kubernetes

Key Topics

  • AI & Cloud Platforms
  • Azure AI Apps & Agents
  • AI-Powered Security
  • AI Business Solutions & Copilot
  • Data Platform Unification
  • Software Development with AI

Why Microsoft Ignite Matters for B2B Teams

Scale & Community

Microsoft Ignite 2025 gathers 1,100+ speakers and 980+ sessions, creating a high-density hub for AI, cloud, and security innovation.

Decision Makers

Attendees include tech professionals, developers, and partners seeking to drive impact with AI, making it a prime environment for strategic connections.

Practical Outcomes

Engage in interactive discussions, demos, and labs to gain practical knowledge and discover solutions that accelerate AI transformation and career growth.

The Challenge

Why Most Teams Fail to Maximize Event ROI

Without preparation, Microsoft Ignite becomes an expensive networking trip with nothing to show.

Unusable Portals

200,000+ attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.

Too Late

30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.

No Prioritization

Without scoring and segmentation, all 200,000+ attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.

Manual Multi-Channel

Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.

Best Practices

How to Actually Maximize Microsoft ROI

Winning teams follow two phases: preparation and execution.

3-4 weeks before

Pre-Event Preparation

Identify Target Prospects

Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.

Enrich with Contacts

Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.

ICP, Persona & ABM Matching

Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.

Launch Multi-Channel Outreach

Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.

Event week

During the Event

Execute Pre-Booked Meetings

Calendars should be 60-70% full with high-fit prospects before arriving at San Francisco.

Prioritized Conversations

Know ICP score and context for every interaction. Focus on high-value targets.

The Reality: Nearly Impossible Manually

These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.

The question isn't what to do. It's how to execute continuously at scale.

Turning Strategy Into Execution

Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.

Try for Free
The same strategy. 10x faster. 95% less manual work.

How Spivot Automates Event Best Practices

Strategy becomes workflow.

1

Identify Target Prospects Automatically

Best Practice: Monitor attendee lists continuously as registrations come in.

How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.

Manual: Days per refresh → Spivot: 10 minutes
2

Enrich with YOUR API Keys

Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.

How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.

Scale
Handle all 200,000+ Microsoft attendees in one upload
Manual: 4-6 hours → Spivot: 2-3 minutes
3

ICP & Persona Matching

Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.

How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.

Persona & ABM Matching
Match to target personas and ABM accounts
Multi-Factor Scoring
Role + Title + Level + Size + Revenue + Location + Industry
Focus on top 20% of prospects automatically
4

Push to Your CRM & Sales Tools

Best Practice: Sync enriched, scored prospects to existing workflow.

How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.

HubSpot CRM Integration - Sync Microsoft Ignite attendees to HubSpot
Salesforce CRM Integration - Sync Microsoft Ignite attendees to Salesforce
Outreach Sales Engagement Integration - Launch Microsoft Ignite campaigns in Outreach
Salesloft Sales Engagement Integration - Launch Microsoft Ignite campaigns in Salesloft
Apollo.io Integration - Sync and enrich Microsoft Ignite attendees with Apollo
Google Sheets Export - Export Microsoft Ignite attendee lists to Google Sheets
5

Launch & Track Campaigns

Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.

How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to Microsoft Ignite.

40%
Higher Conversion
80%
Faster First Touch
60%
Less Wasted Outreach

The Bottom Line

Reach every attendee automatically, even the 30-40% who register late. Land in San Francisco with meetings booked. Your competitors are still cleaning spreadsheets.

10x
Faster event data processing
(5-7 days → 5-10 minutes)
3-4 weeks
Earlier outreach
(Book meetings before the event)
40%
More meetings booked
(Targeted vs. spray-and-pray)

Enterprise-Grade Security

Your data stays secure and compliant

AES-256-GCM
Encryption at rest and in transit
OAuth 2.0
Secure authentication
Multi-Tenant
Complete data isolation

Frequently Asked Questions

Who should attend Microsoft Ignite?

Microsoft Ignite is designed for tech professionals, software developers, IT leaders, and Microsoft partners. It's ideal for those looking to explore cutting-edge innovations in AI, cloud, and security. With over 1,100 speakers and 980+ sessions, attendees can bolster their knowledge, build connections, and discover tools to drive impact in the era of AI transformation. Security professionals, business leaders, and cloud engineers will find tailored content to advance their expertise and careers.

Is Microsoft Ignite worth attending?

Yes, Microsoft Ignite offers unparalleled value for tech professionals and partners. It provides direct access to 1,100+ experts and 980+ sessions on critical topics like AI, cloud, and security. Attendees can gain practical knowledge through hands-on labs, earn certifications, and engage in interactive discussions. The event fosters significant networking opportunities, allowing participants to connect with peers, industry leaders, and Microsoft experts, accelerating their professional growth and organizational impact in the rapidly evolving tech landscape.

What topics are covered at Microsoft Ignite?

Microsoft Ignite covers a comprehensive range of topics centered on the latest in technology. Key areas include AI & Cloud Platforms, Azure AI Apps & Agents, AI-Powered Security, AI Business Solutions & Copilot, Data Platform Unification, and Software Development with AI. Sessions delve into migrating and modernizing estates, stopping attacks faster with AI, innovating with low-code AI, and scaling AI transformation across industries. The event provides deep insights into how new technologies are driving results and shaping the future.

How does Spivot identify target prospects at Microsoft Ignite?

Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.

Can I use Spivot for events other than Microsoft Ignite?

Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.

How accurate is the ICP and persona matching?

Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'

Automate Your Microsoft Ignite Workflow

Book more qualified meetings. Spend less time on spreadsheets.

No credit card required
Setup in minutes
Works with your existing tools

Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to Microsoft Ignite or any event organizers mentioned on this page.