Join 10 brilliant speakers at WTSFest Melbourne 2025 for a full day of marketing and SEO insights, empowering your career growth.
WTSFest Melbourne 2025 gathers women and people of marginalised genders in marketing and SEO for a transformative full-day conference. Attendees will engage with 10 expert speakers across four key themes: Analyse, Advance, Innovate, and Empower. This event provides a unique opportunity to gain next-level insights, foster career development, and build a supportive network within the industry, driving personal and professional growth. Learn more at WTSFest Melbourne website
WTSFest Melbourne 2025 brings together a concentrated group of women and marginalised genders in SEO and marketing for a full day of learning.
Attendees are dedicated professionals seeking advanced strategies in SEO, analytics, and career empowerment to drive industry change.
Gain actionable insights from 10 expert speakers, fostering connections and accelerating professional growth within a supportive community.
The Challenge
Without preparation, WTSFest Melbourne 2025 becomes an expensive networking trip with nothing to show.
attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.
30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.
Without scoring and segmentation, all attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.
Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.
Best Practices
Winning teams follow two phases: preparation and execution.
Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.
Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.
Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.
Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.
Calendars should be 60-70% full with high-fit prospects before arriving at Melbourne.
Know ICP score and context for every interaction. Focus on high-value targets.
These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.
The question isn't what to do. It's how to execute continuously at scale.
Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.
Try for FreeStrategy becomes workflow.
Best Practice: Monitor attendee lists continuously as registrations come in.
How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.
Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.
How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.
Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.
How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.
Best Practice: Sync enriched, scored prospects to existing workflow.
How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.
Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.
How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to WTSFest Melbourne 2025.
Reach every attendee automatically, even the 30-40% who register late. Land in Melbourne with meetings booked. Your competitors are still cleaning spreadsheets.
Your data stays secure and compliant
WTSFest Melbourne is specifically designed for women and people of marginalised genders working in SEO and marketing. This includes SEO professionals, technical SEOs, marketing leaders, and those in e-commerce roles looking to future-proof their strategies. It's also ideal for WTS community members seeking to connect, learn, and grow within a supportive and inclusive environment. The event fosters a space for professionals at all career stages to gain advanced insights and build meaningful industry connections.
Absolutely. WTSFest Melbourne offers a unique opportunity to gain next-level insights from 10 brilliant speakers across four critical themes: Analyse, Advance, Innovate, and Empower. Attendees will learn practical, future-focused tactics for SEO, e-commerce, and career development. Beyond the educational value, the event provides an invaluable platform for networking with peers, speakers, and sponsors in a welcoming and inclusive atmosphere, culminating in an after-party. It's an investment in professional growth and community building.
WTSFest Melbourne covers a comprehensive range of topics vital for modern SEO and marketing professionals. Key themes include E-commerce SEO and Google's evolving search landscape, strategies for successful website migrations and traffic protection, and the impact of LLMs and core updates in hybrid search environments. The agenda also delves into Search Experience Optimisation (SXO), advanced SEO analysis using GSC and BigQuery, and scaling SEO through automation. Additionally, sessions address AI era SEO strategies and building executive buy-in.
Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.
Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.
Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'
Aligning The Partnership Universe
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Unlock your collaborative advantage and power breakthrough outcomes with data.
Book more qualified meetings. Spend less time on spreadsheets.
Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to WTSFest Melbourne 2025 or any event organizers mentioned on this page.
