When we started Spivot, we wanted to solve a bigger problem than just the manual grind of event marketing. We wanted to unlock the hidden pipeline that exists before an event even starts.
The old process—wait for an event to end, pull a list, clean it, and then hand it off—means your competitors are already weeks ahead. That opportunity is gone.
That’s why I’m thrilled to announce that Spivot now integrates directly with Outreach and HubSpot. This allows your team to engage with high-value prospects not just after, but weeks before an event begins.
Transform Your Event Strategy: From Reactive to Proactive
With Spivot’s direct integration, the entire event workflow is flipped on its head.
For SDRs: Every attendee list—automatically enriched, validated, and ICP-matched—flows straight into Outreach. This means you can start booking meetings weeks before an event begins, with no manual data entry. Engage with prospects while their interest is peaking, not after it has cooled.
For Marketers: See true event ROI unfold in real-time within HubSpot. Track engagement from the first touchpoint weeks in advance, automatically attribute pipeline generated before the event, and prove the full-funnel impact of your event strategy.
The Spivot Difference: It’s About Timing and Alignment
Most tools help you manage a list of who was there. Spivot helps you engage with who will be there.
We don’t just plug into your workflow; we accelerate it. By providing sales with a clean, actionable list weeks in advance, we ensure marketing and sales are perfectly aligned from the start, working the same high-quality leads.
With Spivot, events don’t just generate lists. They generate pipeline—weeks before the doors open.
If you’re using Outreach or HubSpot, you can stop chasing yesterday’s opportunities and start creating tomorrow’s pipeline today.
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