Uniting marketing leaders from industry and academia to chart the future curriculum for modern marketing success.
The ANA, AEF, and Columbia University host marketing leaders from industry and academia for a 1.5-day conference. Attendees explore critical leadership priorities like Talent & Marketing Organization, Technology & Data, Society & Sustainability, and Brand & Creativity, gaining practical education and inspiration to chart a curriculum for modern marketing success and develop essential talent competencies for the future. Learn more at ANA Future of Marketing Leadership Conference website
This conference unites top marketing leaders from major brands, academia, and the ANA Global CMO Growth Council for focused collaboration.
Attendees include C-suite and VP-level marketing executives from leading global brands, driving strategic decisions and growth agendas.
Gain practical education, inspiration, and insights to develop essential talent competencies and chart the future of modern marketing.
The Challenge
Without preparation, ANA Future of Marketing Leadership Conference becomes an expensive networking trip with nothing to show.
attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.
30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.
Without scoring and segmentation, all attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.
Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.
Best Practices
Winning teams follow two phases: preparation and execution.
Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.
Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.
Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.
Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.
Calendars should be 60-70% full with high-fit prospects before arriving at New York.
Know ICP score and context for every interaction. Focus on high-value targets.
These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.
The question isn't what to do. It's how to execute continuously at scale.
Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.
Try for FreeStrategy becomes workflow.
Best Practice: Monitor attendee lists continuously as registrations come in.
How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.
Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.
How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.
Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.
How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.
Best Practice: Sync enriched, scored prospects to existing workflow.
How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.
Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.
How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to ANA Future of Marketing Leadership Conference.
Reach every attendee automatically, even the 30-40% who register late. Land in New York with meetings booked. Your competitors are still cleaning spreadsheets.
Your data stays secure and compliant
Marketing leaders, C-suite, VPs, directors, and academic professionals focused on the future of marketing. This includes CMOs, VPs of Marketing, Brand, Strategy, and Ad Sales, as well as MarTech leaders and university professors. The conference is designed for those looking to gain practical education, inspiration, and insights into talent competencies essential for future success in a rapidly evolving marketing landscape. It's ideal for professionals from major brands and academic institutions seeking to collaborate and chart modern marketing's curriculum.
Yes, the ANA Future of Marketing Leadership Conference offers unparalleled value by bringing together top industry and academic minds. Curated around the ANA Global CMO Growth Council's four leadership priorities—Talent & Marketing Organization, Technology & Data, Society & Sustainability, and Brand & Creativity—it provides practical education and inspiration. Attendees gain insights from leading CMOs and professors, explore essential talent competencies, and contribute to charting the curriculum for modern marketing. This unique collaboration ensures a highly relevant and impactful experience for advancing marketing leadership and strategy.
Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.
Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.
Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'
HubSpot, Salesforce, Outreach, Salesloft, Apollo, Google Sheets, and CSV export. You can also use our API for custom integrations.
Join 10 brilliant speakers at WTSFest Melbourne 2025 for a full day of marketing and SEO insights, empowering your career growth.
Aligning The Partnership Universe
Activate product marketing as a growth lever. Connect with 200+ PMMs to uncover GTM strategies and drive measurable business impact.
Book more qualified meetings. Spend less time on spreadsheets.
Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to ANA Future of Marketing Leadership Conference or any event organizers mentioned on this page.
