Lead B2B innovation with Forrester experts. Gain clarity, confidence, and competitive edge for marketing, sales, and product teams.
B2B Summit North America 2026 unites top marketing, demand, sales, and product leaders to navigate rapid B2B shifts. Gain bold strategies, proven frameworks, and future-ready insights from Forrester experts. Address evolving buyer behaviors, AI's impact, and generational change to drive growth and deliver results. Learn more at B2B Summit North America website
Top marketing, demand, sales, and product leaders converge to shape tomorrow's B2B success, fostering unparalleled networking and collaboration.
Attendees are senior leaders and executives from B2B marketing, sales, and product teams, driving innovation and strategic decisions.
Gain actionable strategies, frameworks, and insights from Forrester experts to immediately drive growth, deepen engagement, and deliver measurable B2B results.
The Challenge
Without preparation, B2B Summit North America becomes an expensive networking trip with nothing to show.
2,000+ attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.
30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.
Without scoring and segmentation, all 2,000+ attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.
Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.
Best Practices
Winning teams follow two phases: preparation and execution.
Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.
Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.
Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.
Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.
Calendars should be 60-70% full with high-fit prospects before arriving at Phoenix.
Know ICP score and context for every interaction. Focus on high-value targets.
These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.
The question isn't what to do. It's how to execute continuously at scale.
Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.
Try for FreeStrategy becomes workflow.
Best Practice: Monitor attendee lists continuously as registrations come in.
How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.
Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.
How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.
Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.
How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.
Best Practice: Sync enriched, scored prospects to existing workflow.
How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.
Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.
How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to B2B Summit North America.
Reach every attendee automatically, even the 30-40% who register late. Land in Phoenix with meetings booked. Your competitors are still cleaning spreadsheets.
Your data stays secure and compliant
B2B Summit North America is designed for top marketing, demand, sales, customer, and product leaders and professionals. If you're navigating evolving buyer behaviors, AI's impact on work, or generational shifts in decision-making, this event offers critical insights. It's tailored for those seeking to unlock bold strategies, proven frameworks, and future-ready insights to drive growth, deepen engagement, and deliver results in the rapidly shifting B2B landscape.
Attending B2B Summit North America is highly valuable for leaders aiming to set the pace in B2B innovation. You'll gain clarity, confidence, and a competitive edge through expert insights from Forrester analysts, compelling case studies, and interactive workshops. The event focuses on trusted knowledge and real outcomes, free from vendor bias. It's an opportunity to accelerate your leadership journey, connect with industry peers, and acquire actionable strategies to shape tomorrow’s B2B success.
B2B Summit North America stands apart due to its commitment to independent, research-backed insights from Forrester analysts. Unlike typical events, it features no vendor pitches, no bias, and no hidden agendas, ensuring a focus on trusted knowledge and real outcomes. Attendees benefit from practical strategies they can implement immediately. The event also offers exclusive programs like the Executive Leadership Exchange and the Forrester Women’s Leadership Program, providing unique leadership development opportunities.
Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.
Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.
Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'
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Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to B2B Summit North America or any event organizers mentioned on this page.
