Bett Asia

September 30 - October 1, 2026
Mandarin Oriental, Kuala Lumpur, Malaysia

Connect with 2,700+ EdTech leaders and innovators to shape the future of education in Asia.

2,700+
Attendees
450+
Speakers
350+
Companies

What is Bett Asia?

Bett Asia 2026 brings together over 2,700 educational leaders, educators, and innovators at the Mandarin Oriental, Kuala Lumpur. This premier EdTech event features a Leadership Summit, an interactive expo with 50+ solution providers, and unique programs like the Schools Challenge and EdTech 10 list. Attendees can explore cutting-edge technologies, gain practical insights, and collaborate to drive progressive education strategies across the Asia-Pacific region. Learn more at Bett Asia website

Who Attends

  • C-Suite & Senior Leaders shaping education policy and strategy
  • K12, HE & TVET Educators seeking innovative classroom tools
  • Government & Policy Makers driving national education initiatives
  • EdTech Innovators & Buyers exploring partnerships and market trends
  • Digital Leads & Advocates implementing tech across institutions

Key Topics

  • EdTech Solutions & Classroom Integration
  • Educational Leadership & Strategy
  • AI Adoption in Higher Education
  • Sustainable Education & Climate Action
  • Professional Development for Educators

Why Bett Asia Matters for B2B Teams

Scale & Community

Bett Asia 2026 gathers over 2,700 EdTech professionals, including 700+ educational leaders, in one focused environment.

Decision Makers

With 82% of education visitors identified as buyers and £122m total spending power, attendees hold significant purchasing authority.

Practical Outcomes

Direct engagement with 50+ solution providers and key decision-makers accelerates partnerships and drives future education strategies.

The Challenge

Why Most Teams Fail to Maximize Event ROI

Without preparation, Bett Asia becomes an expensive networking trip with nothing to show.

Unusable Portals

2,700+ attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.

Too Late

30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.

No Prioritization

Without scoring and segmentation, all 2,700+ attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.

Manual Multi-Channel

Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.

Best Practices

How to Actually Maximize Bett ROI

Winning teams follow two phases: preparation and execution.

3-4 weeks before

Pre-Event Preparation

Identify Target Prospects

Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.

Enrich with Contacts

Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.

ICP, Persona & ABM Matching

Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.

Launch Multi-Channel Outreach

Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.

Event week

During the Event

Execute Pre-Booked Meetings

Calendars should be 60-70% full with high-fit prospects before arriving at Kuala Lumpur.

Prioritized Conversations

Know ICP score and context for every interaction. Focus on high-value targets.

The Reality: Nearly Impossible Manually

These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.

The question isn't what to do. It's how to execute continuously at scale.

Turning Strategy Into Execution

Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.

Try for Free
The same strategy. 10x faster. 95% less manual work.

How Spivot Automates Event Best Practices

Strategy becomes workflow.

1

Identify Target Prospects Automatically

Best Practice: Monitor attendee lists continuously as registrations come in.

How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.

Manual: Days per refresh → Spivot: 10 minutes
2

Enrich with YOUR API Keys

Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.

How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.

Scale
Handle all 2,700+ Bett attendees in one upload
Manual: 4-6 hours → Spivot: 2-3 minutes
3

ICP & Persona Matching

Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.

How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.

Persona & ABM Matching
Match to target personas and ABM accounts
Multi-Factor Scoring
Role + Title + Level + Size + Revenue + Location + Industry
Focus on top 20% of prospects automatically
4

Push to Your CRM & Sales Tools

Best Practice: Sync enriched, scored prospects to existing workflow.

How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.

HubSpot CRM Integration - Sync Bett Asia attendees to HubSpot
Salesforce CRM Integration - Sync Bett Asia attendees to Salesforce
Outreach Sales Engagement Integration - Launch Bett Asia campaigns in Outreach
Salesloft Sales Engagement Integration - Launch Bett Asia campaigns in Salesloft
Apollo.io Integration - Sync and enrich Bett Asia attendees with Apollo
Google Sheets Export - Export Bett Asia attendee lists to Google Sheets
5

Launch & Track Campaigns

Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.

How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to Bett Asia.

40%
Higher Conversion
80%
Faster First Touch
60%
Less Wasted Outreach

The Bottom Line

Reach every attendee automatically, even the 30-40% who register late. Land in Kuala Lumpur with meetings booked. Your competitors are still cleaning spreadsheets.

10x
Faster event data processing
(5-7 days → 5-10 minutes)
3-4 weeks
Earlier outreach
(Book meetings before the event)
40%
More meetings booked
(Targeted vs. spray-and-pray)

Enterprise-Grade Security

Your data stays secure and compliant

AES-256-GCM
Encryption at rest and in transit
OAuth 2.0
Secure authentication
Multi-Tenant
Complete data isolation

Frequently Asked Questions

Who should attend Bett Asia?

Bett Asia is designed for a diverse range of education professionals, including C-suite leaders, K12, HE, and TVET educators, government officials, and digital leads. With over 2,700 attendees, including 700+ educational leaders and 100+ government representatives, it's ideal for anyone looking to connect with the EdTech community. Solution providers and innovators will also find value in meeting buyers who represent £122 million in spending power, making it a crucial event for networking and collaboration in the Asia-Pacific region.

Is Bett Asia worth attending?

Absolutely. Bett Asia offers unparalleled opportunities for professional growth and strategic partnerships. Attendees can explore cutting-edge EdTech solutions from 50+ providers, gain insights from inspirational industry figures at the Leadership Summit, and participate in accredited professional development sessions. With 82% of education visitors being buyers, it's a highly efficient environment for driving business outcomes and shaping the future of education. The event's focus on practical insights, innovative technologies, and community building ensures a valuable experience for all participants.

What makes Bett Asia different?

Bett Asia stands out through its unique blend of a Leadership Summit for senior figures, an interactive expo showcasing 50+ solution providers, and specialized programs like the Google-sponsored Schools Challenge and the EdTech 10 list. It offers accredited professional development, ensuring practical, certified learning. The event specifically targets the Asia-Pacific region, bringing together a concentrated community of 2,700+ attendees, including 100+ government officials and buyers with significant spending power, fostering a unique environment for collaboration and innovation in education.

How does Spivot identify target prospects at Bett Asia?

Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.

Can I use Spivot for events other than Bett Asia?

Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.

How accurate is the ICP and persona matching?

Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'

Automate Your Bett Asia Workflow

Book more qualified meetings. Spend less time on spreadsheets.

No credit card required
Setup in minutes
Works with your existing tools

Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to Bett Asia or any event organizers mentioned on this page.