BETT Brasil 2026

May 5-8, 2026
Expo Center Norte - Brazil, São Paulo, Brazil

Latin America's largest innovation and technology event for education, fostering dialogue, new ideas, and solutions for educators.

46,000+
Attendees

What is BETT Brasil?

Bett Brasil brings together over 46,000 educators, 330+ exhibiting companies, and 450+ speakers for four days of transformative content. It serves as Latin America's premier platform for exploring innovation and technology in education, facilitating valuable connections and driving solutions to revolutionize daily learning experiences. Learn more at BETT Brasil website

Who Attends

  • Educators from universities and colleges
  • EdTech Advocates driving innovation in learning
  • Education Buyers seeking solutions for learners
  • Technology Providers showcasing innovative EdTech solutions

Key Topics

Topics will be added once the agenda is published

Why BETT Brasil Matters for B2B Teams

Scale & Community

Bett Brasil 2026 gathers over 46,000 educators, EdTech advocates, and solution providers, creating Latin America's largest education innovation hub.

Decision Makers

Attendees include C-level educators and decision-makers from universities and colleges, actively seeking transformative EdTech solutions.

Practical Outcomes

The event facilitates direct connections between education buyers and technology providers, accelerating solution discovery and implementation.

The Challenge

Why Most Teams Fail to Maximize Event ROI

Without preparation, BETT Brasil 2026 becomes an expensive networking trip with nothing to show.

Unusable Portals

46,000+ attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.

Too Late

30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.

No Prioritization

Without scoring and segmentation, all 46,000+ attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.

Manual Multi-Channel

Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.

Best Practices

How to Actually Maximize BETT ROI

Winning teams follow two phases: preparation and execution.

3-4 weeks before

Pre-Event Preparation

Identify Target Prospects

Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.

Enrich with Contacts

Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.

ICP, Persona & ABM Matching

Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.

Launch Multi-Channel Outreach

Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.

Event week

During the Event

Execute Pre-Booked Meetings

Calendars should be 60-70% full with high-fit prospects before arriving at São Paulo.

Prioritized Conversations

Know ICP score and context for every interaction. Focus on high-value targets.

The Reality: Nearly Impossible Manually

These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.

The question isn't what to do. It's how to execute continuously at scale.

Turning Strategy Into Execution

Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.

Try for Free
The same strategy. 10x faster. 95% less manual work.

How Spivot Automates Event Best Practices

Strategy becomes workflow.

1

Identify Target Prospects Automatically

Best Practice: Monitor attendee lists continuously as registrations come in.

How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.

Manual: Days per refresh → Spivot: 10 minutes
2

Enrich with YOUR API Keys

Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.

How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.

Scale
Handle all 46,000+ BETT attendees in one upload
Manual: 4-6 hours → Spivot: 2-3 minutes
3

ICP & Persona Matching

Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.

How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.

Persona & ABM Matching
Match to target personas and ABM accounts
Multi-Factor Scoring
Role + Title + Level + Size + Revenue + Location + Industry
Focus on top 20% of prospects automatically
4

Push to Your CRM & Sales Tools

Best Practice: Sync enriched, scored prospects to existing workflow.

How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.

HubSpot CRM Integration - Sync BETT Brasil 2026 attendees to HubSpot
Salesforce CRM Integration - Sync BETT Brasil 2026 attendees to Salesforce
Outreach Sales Engagement Integration - Launch BETT Brasil 2026 campaigns in Outreach
Salesloft Sales Engagement Integration - Launch BETT Brasil 2026 campaigns in Salesloft
Apollo.io Integration - Sync and enrich BETT Brasil 2026 attendees with Apollo
Google Sheets Export - Export BETT Brasil 2026 attendee lists to Google Sheets
5

Launch & Track Campaigns

Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.

How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to BETT Brasil 2026.

40%
Higher Conversion
80%
Faster First Touch
60%
Less Wasted Outreach

The Bottom Line

Reach every attendee automatically, even the 30-40% who register late. Land in São Paulo with meetings booked. Your competitors are still cleaning spreadsheets.

10x
Faster event data processing
(5-7 days → 5-10 minutes)
3-4 weeks
Earlier outreach
(Book meetings before the event)
40%
More meetings booked
(Targeted vs. spray-and-pray)

Enterprise-Grade Security

Your data stays secure and compliant

AES-256-GCM
Encryption at rest and in transit
OAuth 2.0
Secure authentication
Multi-Tenant
Complete data isolation

Frequently Asked Questions

Who should attend Bett Brasil?

Bett Brasil is designed for a diverse community passionate about the future of education. It attracts over 46,000 educators, EdTech advocates, and decision-makers from universities and colleges across Latin America and beyond. Technology providers and exhibitors seeking to showcase innovative solutions to a highly engaged audience will also find immense value. The event is ideal for anyone looking to exchange experiences, discover cutting-edge technologies, and spark ideas that will revolutionize daily learning and institutional performance.

Is Bett Brasil worth attending?

Absolutely. Bett Brasil is Latin America's largest innovation and technology event for education, offering unparalleled opportunities for networking, learning, and business development. With over 46,000 attendees, 330+ exhibiting companies, and 450+ speakers, it's a concentrated hub for dialogue and solutions. The event provides four days of transformative content, enabling attendees to connect with experts, discover new ideas, and find answers to improve their professional performance. For exhibitors, it's a prime platform to build brand visibility and gain traction with key education buyers.

How does Spivot identify target prospects at BETT Brasil?

Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.

Can I use Spivot for events other than BETT Brasil?

Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.

How accurate is the ICP and persona matching?

Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'

What CRMs and sales tools does Spivot integrate with?

HubSpot, Salesforce, Outreach, Salesloft, Apollo, Google Sheets, and CSV export. You can also use our API for custom integrations.

Automate Your BETT Brasil 2026 Workflow

Book more qualified meetings. Spend less time on spreadsheets.

No credit card required
Setup in minutes
Works with your existing tools

Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to BETT Brasil 2026 or any event organizers mentioned on this page.