Big Data Expo 2025

September 9-10, 2025
Jaarbeurs Utrecht, Hall 12, Utrecht, Netherlands

The Netherlands' premier data event, Data Expo offers inspiring lectures, networking, and practical tips for data-driven success.

What is Big Data Expo?

This annual gathering unites experts and executives from various sectors to delve into the future of information management and analytics. Attendees discover groundbreaking technologies and engage in strategic discussions on topics like machine learning and ethical data use. It's a vital forum for organizations to elevate their analytical prowess and navigate complex digital landscapes effectively. Learn more at Big Data Expo website

Who Attends

  • CTOs & C-level Executives Leading data strategy and digital transformation initiatives.
  • Data & Analytics Directors Driving data-driven decision making and team leadership.
  • Data Engineers & Lead Engineers Building and optimizing data platforms and analytics.
  • Solution Architects Designing scalable data architectures and AI applications.
  • AI Ethics & Compliance Leaders Ensuring responsible AI deployment and data governance.

Key Topics

  • Data-driven Working & Strategies
  • Small Language Models (SLMs) & LLMs
  • AI & Business Intelligence
  • Data Compliance & Ethics
  • Retrieval-Augmented Generation (RAG)
  • Data Platform Evolution

Why Big Data Expo Matters for B2B Teams

Scale & Community

Data Expo 2025 gathers the largest data community in the Netherlands, making it the epicenter for data-driven innovation and networking.

Decision Makers

Attendees include key decision-makers and pioneers from small and large companies, actively shaping their organizations' data strategies.

Practical Outcomes

Discover practical solutions and forge valuable connections to accelerate your data transformation journey and achieve specific data goals.

The Challenge

Why Most Teams Fail to Maximize Event ROI

Without preparation, Big Data Expo 2025 becomes an expensive networking trip with nothing to show.

Unusable Portals

attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.

Too Late

30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.

No Prioritization

Without scoring and segmentation, all attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.

Manual Multi-Channel

Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.

Best Practices

How to Actually Maximize Big ROI

Winning teams follow two phases: preparation and execution.

3-4 weeks before

Pre-Event Preparation

Identify Target Prospects

Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.

Enrich with Contacts

Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.

ICP, Persona & ABM Matching

Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.

Launch Multi-Channel Outreach

Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.

Event week

During the Event

Execute Pre-Booked Meetings

Calendars should be 60-70% full with high-fit prospects before arriving at Utrecht.

Prioritized Conversations

Know ICP score and context for every interaction. Focus on high-value targets.

The Reality: Nearly Impossible Manually

These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.

The question isn't what to do. It's how to execute continuously at scale.

Turning Strategy Into Execution

Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.

Try for Free
The same strategy. 10x faster. 95% less manual work.

How Spivot Automates Event Best Practices

Strategy becomes workflow.

1

Identify Target Prospects Automatically

Best Practice: Monitor attendee lists continuously as registrations come in.

How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.

Manual: Days per refresh → Spivot: 10 minutes
2

Enrich with YOUR API Keys

Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.

How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.

Scale
Handle all Big attendees in one upload
Manual: 4-6 hours → Spivot: 2-3 minutes
3

ICP & Persona Matching

Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.

How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.

Persona & ABM Matching
Match to target personas and ABM accounts
Multi-Factor Scoring
Role + Title + Level + Size + Revenue + Location + Industry
Focus on top 20% of prospects automatically
4

Push to Your CRM & Sales Tools

Best Practice: Sync enriched, scored prospects to existing workflow.

How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.

HubSpot CRM Integration - Sync Big Data Expo 2025 attendees to HubSpot
Salesforce CRM Integration - Sync Big Data Expo 2025 attendees to Salesforce
Outreach Sales Engagement Integration - Launch Big Data Expo 2025 campaigns in Outreach
Salesloft Sales Engagement Integration - Launch Big Data Expo 2025 campaigns in Salesloft
Apollo.io Integration - Sync and enrich Big Data Expo 2025 attendees with Apollo
Google Sheets Export - Export Big Data Expo 2025 attendee lists to Google Sheets
5

Launch & Track Campaigns

Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.

How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to Big Data Expo 2025.

40%
Higher Conversion
80%
Faster First Touch
60%
Less Wasted Outreach

The Bottom Line

Reach every attendee automatically, even the 30-40% who register late. Land in Utrecht with meetings booked. Your competitors are still cleaning spreadsheets.

10x
Faster event data processing
(5-7 days → 5-10 minutes)
3-4 weeks
Earlier outreach
(Book meetings before the event)
40%
More meetings booked
(Targeted vs. spray-and-pray)

Enterprise-Grade Security

Your data stays secure and compliant

AES-256-GCM
Encryption at rest and in transit
OAuth 2.0
Secure authentication
Multi-Tenant
Complete data isolation

Frequently Asked Questions

Who should attend Data Expo?

Data Expo is designed for a wide range of data professionals and organizational leaders, including CTOs, Data & Analytics Directors, Data Engineers, Solution Architects, and AI Ethics & Compliance Leaders. It's perfect for individuals from small to large companies seeking to leverage data for growth, innovation, and digital transformation. The event offers valuable insights for both technical implementation and strategic decision-making, fostering a data-driven mindset across industries.

Is Data Expo worth attending?

Absolutely. Data Expo is the Netherlands' largest data community event, offering unparalleled opportunities for learning, networking, and discovering innovative data solutions. With inspiring lectures from industry leaders, practical tips for real-world use cases, and direct access to leading market players, attendees can accelerate their data transformation journey. The event provides a comprehensive overview of the latest developments in data, AI, LLMs, and compliance, making it a crucial starting point for achieving your data goals and fostering a future-oriented approach.

What topics are covered at Data Expo?

Data Expo covers a comprehensive range of critical data topics essential for modern organizations. Key areas include Data-driven Working & Strategies, Small Language Models (SLMs) & LLMs, AI & Business Intelligence, and Data Compliance & Ethics. Attendees will also explore advanced concepts like Retrieval-Augmented Generation (RAG) and the evolution of data platforms, gaining insights into leveraging these technologies for innovation, efficiency, and responsible data management.

How does Spivot identify target prospects at Big Data Expo?

Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.

Can I use Spivot for events other than Big Data Expo?

Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.

How accurate is the ICP and persona matching?

Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'

Automate Your Big Data Expo 2025 Workflow

Book more qualified meetings. Spend less time on spreadsheets.

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Setup in minutes
Works with your existing tools

Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to Big Data Expo 2025 or any event organizers mentioned on this page.