Chicago's premier marketing & AI growth conference for accelerated brand strategies.
BrandSmart 2026 unites 300+ brand marketers, CMOs, and agency leaders to navigate rapid change. This premier conference offers inspiring main stage voices and hands-on sessions, exploring AI, predictive insights, and omnichannel strategies. Gain clarity, agility, and inspiration to connect with consumers and thrive in an accelerated marketplace. Learn more at BrandSmart website
BrandSmart 2026 gathers 300+ brand marketers, decision-makers, and influencers from diverse industries in one immersive day.
Attendees include CMOs, CEOs, and marketing directors, equipped with the authority to implement new strategies and tools.
Discover proven tools, smart ideas, and inspiring stories to drive brand relevance, resilience, and growth in an accelerated market.
The Challenge
Without preparation, BrandSmart becomes an expensive networking trip with nothing to show.
300+ attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.
30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.
Without scoring and segmentation, all 300+ attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.
Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.
Best Practices
Winning teams follow two phases: preparation and execution.
Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.
Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.
Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.
Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.
Calendars should be 60-70% full with high-fit prospects before arriving at Chicago.
Know ICP score and context for every interaction. Focus on high-value targets.
These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.
The question isn't what to do. It's how to execute continuously at scale.
Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.
Try for FreeStrategy becomes workflow.
Best Practice: Monitor attendee lists continuously as registrations come in.
How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.
Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.
How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.
Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.
How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.
Best Practice: Sync enriched, scored prospects to existing workflow.
How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.
Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.
How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to BrandSmart.
Reach every attendee automatically, even the 30-40% who register late. Land in Chicago with meetings booked. Your competitors are still cleaning spreadsheets.
Your data stays secure and compliant
BrandSmart is designed for 300+ brand marketers, decision-makers, and influencers across all industries. This includes CMOs, CEOs, marketing directors, brand leaders, agency/creative leaders, nonprofit marketers, and entrepreneurs. If you're navigating a fast-paced marketing world and need clarity, agility, and inspiration to lead through shifts, BrandSmart offers the tools and strategies to connect with consumers and thrive. It's a who's who of Chicagoland and U.S. marketing talent.
Absolutely. BrandSmart is the U.S.'s longest-running brand marketing conference, bringing together top speakers and 300+ peers. It equips you with strategies for AI, predictive insights, trust-building, cultural fluency, and omnichannel experiences. With built-in networking and an after-conference happy hour, you'll meet industry leaders, gain actionable insights, and leave inspired to lead your brand through acceleration. It's an immersive day focused on staying relevant and resilient.
BrandSmart stands out as the longest-running brand marketing conference in the U.S., specifically tailored for "Marketing in the Age of Acceleration." It uniquely combines inspiring main stage voices with hands-on breakout sessions, focusing on practical strategies for AI, predictive insights, and omnichannel experiences. The event fosters a high-caliber networking environment, connecting 300+ decision-makers and influencers from diverse industries, ensuring you gain both cutting-edge knowledge and valuable connections.
Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.
Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.
Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'
Join 10 brilliant speakers at WTSFest Melbourne 2025 for a full day of marketing and SEO insights, empowering your career growth.
Aligning The Partnership Universe
Activate product marketing as a growth lever. Connect with 200+ PMMs to uncover GTM strategies and drive measurable business impact.
Book more qualified meetings. Spend less time on spreadsheets.
Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to BrandSmart or any event organizers mentioned on this page.
