CloudNativeCon and KubeCon Europe

March 23-26, 2026
Amsterdam, The Netherlands

CNCF's flagship conference unites cloud native adopters and technologists for four days of collaboration and innovation.

What is CloudNativeCon and KubeCon Europe?

CloudNativeCon and KubeCon Europe 2026 gathers 12,000+ cloud native adopters, developers, and technical leaders in Amsterdam. This flagship event features four days of keynotes, breakouts, and a solutions showcase, fostering collaboration and innovation across CNCF Graduated, Incubating, and Sandbox Projects to shape the future of cloud native computing. Learn more at CloudNativeCon and KubeCon Europe website

Who Attends

  • Technical Leaders & CTOs driving cloud native strategy and innovation
  • Cloud Architects designing scalable cloud infrastructure
  • Developers & Engineers building open source cloud native solutions
  • Project Maintainers shaping CNCF project development
  • End Users

Key Topics

  • Cloud Native AI & Kubeflow
  • Open Source Security
  • Platform Engineering
  • Kubernetes on Edge
  • Observability Solutions
  • WebAssembly (Wasm)

Why CloudNativeCon and KubeCon Europe Matters for B2B Teams

Scale & Community

Over 12,000 cloud native adopters, developers, and technical leaders converge for four days of collaboration.

Decision Makers

Engage with startup CTOs, corporate developers, and senior technology executives driving the cloud native ecosystem.

Practical Outcomes

Collaborate on CNCF projects, gain market intelligence, and recruit top talent to shape the future of cloud native.

The Challenge

Why Most Teams Fail to Maximize Event ROI

Without preparation, CloudNativeCon and KubeCon Europe becomes an expensive networking trip with nothing to show.

Unusable Portals

attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.

Too Late

30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.

No Prioritization

Without scoring and segmentation, all attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.

Manual Multi-Channel

Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.

Best Practices

How to Actually Maximize CloudNativeCon ROI

Winning teams follow two phases: preparation and execution.

3-4 weeks before

Pre-Event Preparation

Identify Target Prospects

Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.

Enrich with Contacts

Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.

ICP, Persona & ABM Matching

Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.

Launch Multi-Channel Outreach

Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.

Event week

During the Event

Execute Pre-Booked Meetings

Calendars should be 60-70% full with high-fit prospects before arriving at Amsterdam.

Prioritized Conversations

Know ICP score and context for every interaction. Focus on high-value targets.

The Reality: Nearly Impossible Manually

These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.

The question isn't what to do. It's how to execute continuously at scale.

Turning Strategy Into Execution

Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.

Try for Free
The same strategy. 10x faster. 95% less manual work.

How Spivot Automates Event Best Practices

Strategy becomes workflow.

1

Identify Target Prospects Automatically

Best Practice: Monitor attendee lists continuously as registrations come in.

How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.

Manual: Days per refresh → Spivot: 10 minutes
2

Enrich with YOUR API Keys

Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.

How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.

Scale
Handle all CloudNativeCon attendees in one upload
Manual: 4-6 hours → Spivot: 2-3 minutes
3

ICP & Persona Matching

Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.

How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.

Persona & ABM Matching
Match to target personas and ABM accounts
Multi-Factor Scoring
Role + Title + Level + Size + Revenue + Location + Industry
Focus on top 20% of prospects automatically
4

Push to Your CRM & Sales Tools

Best Practice: Sync enriched, scored prospects to existing workflow.

How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.

HubSpot CRM Integration - Sync CloudNativeCon and KubeCon Europe attendees to HubSpot
Salesforce CRM Integration - Sync CloudNativeCon and KubeCon Europe attendees to Salesforce
Outreach Sales Engagement Integration - Launch CloudNativeCon and KubeCon Europe campaigns in Outreach
Salesloft Sales Engagement Integration - Launch CloudNativeCon and KubeCon Europe campaigns in Salesloft
Apollo.io Integration - Sync and enrich CloudNativeCon and KubeCon Europe attendees with Apollo
Google Sheets Export - Export CloudNativeCon and KubeCon Europe attendee lists to Google Sheets
5

Launch & Track Campaigns

Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.

How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to CloudNativeCon and KubeCon Europe.

40%
Higher Conversion
80%
Faster First Touch
60%
Less Wasted Outreach

The Bottom Line

Reach every attendee automatically, even the 30-40% who register late. Land in Amsterdam with meetings booked. Your competitors are still cleaning spreadsheets.

10x
Faster event data processing
(5-7 days → 5-10 minutes)
3-4 weeks
Earlier outreach
(Book meetings before the event)
40%
More meetings booked
(Targeted vs. spray-and-pray)

Enterprise-Grade Security

Your data stays secure and compliant

AES-256-GCM
Encryption at rest and in transit
OAuth 2.0
Secure authentication
Multi-Tenant
Complete data isolation

Frequently Asked Questions

Who should attend KubeCon + CloudNativeCon Europe?

KubeCon + CloudNativeCon Europe is designed for a diverse audience including 12,000+ developers, architects, and technical leaders. It attracts startup CTOs, corporate developers, and senior technology executives, alongside maintainers and contributors of CNCF projects. Attendees are deeply involved in open source and cloud native communities, seeking to collaborate, learn, and innovate. The event is ideal for anyone looking to engage with industry peers, gain market intelligence, and drive the future of cloud native computing.

Is KubeCon + CloudNativeCon Europe worth attending?

Absolutely. KubeCon + CloudNativeCon Europe offers unparalleled value by bringing together 12,000+ cloud native professionals, including key decision-makers and technical experts. It provides a unique platform for deep conversations, personal connections, and direct engagement with customers and partners. The event features high-quality, vendor-neutral content curated by the community, covering critical topics like Cloud Native AI, Open Source Security, and Platform Engineering. Attending allows you to gain valuable market intelligence, recruit top talent, and directly support the open source community through reinvested event profits.

What topics are covered at KubeCon + CloudNativeCon Europe?

KubeCon + CloudNativeCon Europe covers a comprehensive range of critical cloud native topics, reflecting the cutting-edge of the ecosystem. Key areas include Cloud Native AI & Kubeflow, Open Source Security, and Platform Engineering, addressing modern infrastructure and development challenges. Attendees can also explore specialized subjects like Kubernetes on Edge, Observability Solutions, and WebAssembly (Wasm). The program is designed to foster collaboration and innovation across CNCF Graduated, Incubating, and Sandbox Projects, ensuring a deep dive into the technologies shaping the future of cloud native computing.

How does Spivot identify target prospects at CloudNativeCon and KubeCon Europe?

Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.

Can I use Spivot for events other than CloudNativeCon and KubeCon Europe?

Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.

How accurate is the ICP and persona matching?

Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'

Automate Your CloudNativeCon and KubeCon Europe Workflow

Book more qualified meetings. Spend less time on spreadsheets.

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Setup in minutes
Works with your existing tools

Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to CloudNativeCon and KubeCon Europe or any event organizers mentioned on this page.