Empowering marketing leaders to drive transformation, harness data, and redefine brand engagement for future growth.
Inspired Business Media hosts CMO summits for marketing leaders to explore innovative strategies, harness data, and redefine brand engagement. These events empower organizations to drive marketing transformation in a fast-evolving, customer-centric world, fostering connections and growth among senior executives. Learn more at CMO Inspired Summit London website
Inspired Business Media events gather over 15,000 senior executives annually, fostering a high concentration of industry leaders.
Attendees include C-suite and senior leaders from Fortune 500 companies, empowered to drive strategic decisions and partnerships.
Strategic matchmaking and 1:1 meetings convert 80%+ into follow-up opportunities, accelerating business development and innovation.
The Challenge
Without preparation, CMO Inspired Summit London becomes an expensive networking trip with nothing to show.
15,300+ attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.
30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.
Without scoring and segmentation, all 15,300+ attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.
Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.
Best Practices
Winning teams follow two phases: preparation and execution.
Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.
Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.
Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.
Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.
Calendars should be 60-70% full with high-fit prospects before arriving at London.
Know ICP score and context for every interaction. Focus on high-value targets.
These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.
The question isn't what to do. It's how to execute continuously at scale.
Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.
Try for FreeStrategy becomes workflow.
Best Practice: Monitor attendee lists continuously as registrations come in.
How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.
Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.
How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.
Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.
How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.
Best Practice: Sync enriched, scored prospects to existing workflow.
How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.
Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.
How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to CMO Inspired Summit London.
Reach every attendee automatically, even the 30-40% who register late. Land in London with meetings booked. Your competitors are still cleaning spreadsheets.
Your data stays secure and compliant
CMO Inspired Summit is designed for marketing leaders, CMOs, CDOs, and senior executives focused on driving brand engagement and digital transformation. It attracts content marketing directors and digital leaders seeking innovative strategies, data-driven insights, and networking opportunities. The summit empowers participants to lead their organizations in a customer-centric world, fostering connections with peers and solution providers for growth and development.
Attending CMO Inspired Summit offers unparalleled value for marketing and digital leaders. It provides access to innovative strategies, expert-led insights, and strategic matchmaking opportunities. With over 15,000 senior executives participating annually, the event facilitates meaningful connections, with 80.39% of 1:1 meetings converting to follow-ups. Participants gain actionable knowledge to accelerate marketing transformation, redefine brand engagement, and drive strategic growth in a fast-evolving, customer-centric landscape.
CMO Inspired Summit covers critical topics for marketing and digital leaders. Key areas include innovative marketing strategies, leveraging data for brand engagement, and leadership in marketing transformation. Discussions also delve into the responsible application of AI in marketing and search, mastering content marketing fundamentals, and developing inclusive storytelling for greater impact. These topics are designed to equip attendees with actionable insights for navigating a customer-centric world.
Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.
Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.
Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'
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Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to CMO Inspired Summit London or any event organizers mentioned on this page.
