Connections 2025

June 23-25, 2025
The Grand America Hotel, Salt Lake City, UT

Connect with supply chain leaders, share insights, and shape the future of logistics. Get actionable intelligence for 2025 and beyond.

250+
Attendees
250+
Speakers
250+
Companies

What is Connections?

Join carriers, shippers, and tech providers at Connections 2025 in Salt Lake City. This three-day event offers valuable networking and education. Learn from industry leaders on LTL outlook, AI agents, cross-border trade, and more. Gain insights to finish the year strong. Learn more at Connections website

Who Attends

  • Supply Chain Executives From major carriers and logistics firms
  • Logistics Service Providers Managing complex freight and operations
  • Technology Innovators Developing solutions for modern logistics
  • Shippers & Manufacturers Optimizing inbound and outbound networks
  • Transportation Managers Overseeing LTL and cross-border operations

Key Topics

  • LTL Financial Outlook & Freight Recovery
  • AI Agents in the Work Environment
  • Cross-border Trade Transformation
  • Evaluating Tariff Disruption
  • US-China Trade & Economic Showdown
  • Evolving Shipper Strategies

Why Connections Matters for B2B Teams

Industry Convergence

Connect with a diverse community of carriers, shippers, logistics providers, and tech innovators. Build your network across the entire supply chain.

Executive Insights

Engage directly with COOs, VPs, and CEOs from leading companies like FedEx Freight, ArcBest, and Uber Freight. Influence key decisions and strategies.

Strategic Advantage

Gain practical strategies on LTL recovery, AI integration, and cross-border trade. Leave with actionable plans to navigate market shifts and drive growth.

The Challenge

Why Most Teams Fail to Maximize Event ROI

Without preparation, Connections 2025 becomes an expensive networking trip with nothing to show.

Unusable Portals

250+ attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.

Too Late

30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.

No Prioritization

Without scoring and segmentation, all 250+ attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.

Manual Multi-Channel

Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.

Best Practices

How to Actually Maximize Connections ROI

Winning teams follow two phases: preparation and execution.

3-4 weeks before

Pre-Event Preparation

Identify Target Prospects

Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.

Enrich with Contacts

Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.

ICP, Persona & ABM Matching

Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.

Launch Multi-Channel Outreach

Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.

Event week

During the Event

Execute Pre-Booked Meetings

Calendars should be 60-70% full with high-fit prospects before arriving at Salt Lake City.

Prioritized Conversations

Know ICP score and context for every interaction. Focus on high-value targets.

The Reality: Nearly Impossible Manually

These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.

The question isn't what to do. It's how to execute continuously at scale.

Turning Strategy Into Execution

Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.

Try for Free
The same strategy. 10x faster. 95% less manual work.

How Spivot Automates Event Best Practices

Strategy becomes workflow.

1

Identify Target Prospects Automatically

Best Practice: Monitor attendee lists continuously as registrations come in.

How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.

Manual: Days per refresh → Spivot: 10 minutes
2

Enrich with YOUR API Keys

Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.

How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.

Scale
Handle all 250+ Connections attendees in one upload
Manual: 4-6 hours → Spivot: 2-3 minutes
3

ICP & Persona Matching

Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.

How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.

Persona & ABM Matching
Match to target personas and ABM accounts
Multi-Factor Scoring
Role + Title + Level + Size + Revenue + Location + Industry
Focus on top 20% of prospects automatically
4

Push to Your CRM & Sales Tools

Best Practice: Sync enriched, scored prospects to existing workflow.

How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.

HubSpot CRM Integration - Sync Connections 2025 attendees to HubSpot
Salesforce CRM Integration - Sync Connections 2025 attendees to Salesforce
Outreach Sales Engagement Integration - Launch Connections 2025 campaigns in Outreach
Salesloft Sales Engagement Integration - Launch Connections 2025 campaigns in Salesloft
Apollo.io Integration - Sync and enrich Connections 2025 attendees with Apollo
Google Sheets Export - Export Connections 2025 attendee lists to Google Sheets
5

Launch & Track Campaigns

Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.

How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to Connections 2025.

40%
Higher Conversion
80%
Faster First Touch
60%
Less Wasted Outreach

The Bottom Line

Reach every attendee automatically, even the 30-40% who register late. Land in Salt Lake City with meetings booked. Your competitors are still cleaning spreadsheets.

10x
Faster event data processing
(5-7 days → 5-10 minutes)
3-4 weeks
Earlier outreach
(Book meetings before the event)
40%
More meetings booked
(Targeted vs. spray-and-pray)

Enterprise-Grade Security

Your data stays secure and compliant

AES-256-GCM
Encryption at rest and in transit
OAuth 2.0
Secure authentication
Multi-Tenant
Complete data isolation

Frequently Asked Questions

How does Spivot identify target prospects at Connections?

Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.

Can I use Spivot for events other than Connections?

Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.

How accurate is the ICP and persona matching?

Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'

What CRMs and sales tools does Spivot integrate with?

HubSpot, Salesforce, Outreach, Salesloft, Apollo, Google Sheets, and CSV export. You can also use our API for custom integrations.

Is my data secure and compliant?

Yes. Spivot uses AES-256-GCM encryption, OAuth 2.0 authentication, and multi-tenant architecture with complete data isolation. We're GDPR and CCPA compliant.

Why can't I just use the Connections attendee portal?

Event portals show 250+ attendees with infinite scroll or basic pagination. No filters for persona, company size, industry, or ICP criteria. Manually clicking through thousands of profiles to find 200 ideal prospects takes days. Plus, 30-40% of attendees register in the last 2-3 weeks, so teams need to repeat this process 2-3 times per week. Spivot extracts, enriches, scores, and filters automatically with daily updates.

Automate Your Connections 2025 Workflow

Book more qualified meetings. Spend less time on spreadsheets.

No credit card required
Setup in minutes
Works with your existing tools

Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to Connections 2025 or any event organizers mentioned on this page.