Uniting publishing leaders to explore AI, programmatic advertising, and audience strategies for the future of media.
The Digiday Publishing Summit gathers publishing executives and media leaders to explore the transformative impact of AI, programmatic advertising, and innovative audience development strategies. Attendees gain insights into leveraging new technologies like ChatGPT for audience cohorts and building AI agents for programmatic businesses, shaping the future of modern media and revenue generation. Learn more at Digiday Publishing Summit website
The Digiday Publishing Summit 2025 gathers key decision-makers and innovators shaping the future of modern media.
Attendees include C-level executives and VPs from leading publishing houses, driving strategic and technological adoption.
Gain actionable insights on AI, programmatic, and audience strategies to drive revenue and adapt to industry shifts.
The Challenge
Without preparation, Digiday Publishing Summit becomes an expensive networking trip with nothing to show.
attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.
30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.
Without scoring and segmentation, all attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.
Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.
Best Practices
Winning teams follow two phases: preparation and execution.
Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.
Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.
Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.
Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.
Calendars should be 60-70% full with high-fit prospects before arriving at Vail.
Know ICP score and context for every interaction. Focus on high-value targets.
These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.
The question isn't what to do. It's how to execute continuously at scale.
Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.
Try for FreeStrategy becomes workflow.
Best Practice: Monitor attendee lists continuously as registrations come in.
How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.
Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.
How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.
Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.
How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.
Best Practice: Sync enriched, scored prospects to existing workflow.
How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.
Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.
How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to Digiday Publishing Summit.
Reach every attendee automatically, even the 30-40% who register late. Land in Vail with meetings booked. Your competitors are still cleaning spreadsheets.
Your data stays secure and compliant
The Digiday Publishing Summit is designed for senior executives and leaders across the media and publishing landscape. This includes publishing executives, media strategy leaders, editors-in-chief, audience development managers, and programmatic advertising specialists. Attendees typically come from major publishing houses and digital media companies, seeking to understand and implement cutting-edge strategies in AI, programmatic advertising, and audience engagement. It's ideal for those responsible for driving revenue, shaping content strategy, and navigating the evolving digital media ecosystem.
Attending the Digiday Publishing Summit offers significant value for media and publishing professionals. It provides a unique platform to gain actionable insights from industry leaders on critical topics such as generative AI for audience insights, AI agents in programmatic advertising, and innovative newsroom strategies. The summit helps attendees understand how to leverage new technologies to enhance content monetization, improve audience engagement, and adapt to rapid industry shifts. It's an essential event for networking with peers and experts, fostering collaborations, and ensuring your organization remains at the forefront of modern media innovation.
Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.
Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.
Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'
HubSpot, Salesforce, Outreach, Salesloft, Apollo, Google Sheets, and CSV export. You can also use our API for custom integrations.
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Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to Digiday Publishing Summit or any event organizers mentioned on this page.
