Empower automotive dealers to craft industry-dominating digital marketing strategies using proven tactics and cutting-edge tech.
The Digital Marketing Strategies Conference 2026 unites 250+ automotive dealers, partners, and innovators in Scottsdale. This three-day event features 50+ expert speakers and 30+ sessions, offering hands-on workshops and change-driven conversations. Attendees gain actionable strategies to leverage cutting-edge technology, optimize dealership performance, and lead market innovation. Learn more at Digital Marketing Strategies Conference website
250+ automotive dealers, partners, and innovators gather in Scottsdale for three days of focused digital marketing strategy.
Attendees include Dealer Principals, GMs, and Marketing Directors with direct authority over dealership strategy.
Gain actionable strategies, leverage cutting-edge tech, and forge connections to drive immediate dealership growth.
The Challenge
Without preparation, Digital Marketing Strategies Conference becomes an expensive networking trip with nothing to show.
250+ attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.
30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.
Without scoring and segmentation, all 250+ attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.
Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.
Best Practices
Winning teams follow two phases: preparation and execution.
Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.
Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.
Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.
Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.
Calendars should be 60-70% full with high-fit prospects before arriving at Scottsdale.
Know ICP score and context for every interaction. Focus on high-value targets.
These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.
The question isn't what to do. It's how to execute continuously at scale.
Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.
Try for FreeStrategy becomes workflow.
Best Practice: Monitor attendee lists continuously as registrations come in.
How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.
Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.
How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.
Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.
How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.
Best Practice: Sync enriched, scored prospects to existing workflow.
How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.
Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.
How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to Digital Marketing Strategies Conference.
Reach every attendee automatically, even the 30-40% who register late. Land in Scottsdale with meetings booked. Your competitors are still cleaning spreadsheets.
Your data stays secure and compliant
The Digital Marketing Strategies Conference is designed for forward-thinking automotive leaders. Key attendees include Dealer Principals, General Managers, Marketing Directors, Data Analysts, Ecommerce Directors, BDC Directors, Internet Directors, and Fixed Ops Directors. It's tailored for anyone in a dealership seeking to enhance their digital marketing expertise, leverage cutting-edge technology, and implement actionable strategies for market leadership and sustained growth. The event fosters collaboration across all dealership departments.
Absolutely. The Digital Marketing Strategies Conference offers unparalleled value for automotive marketers. With 50+ expert speakers and 30+ innovative sessions, including hands-on workshops and exclusive training, attendees gain dealer-focused, actionable strategies. The intimate setting fosters community collaboration and networking, allowing for direct engagement with industry innovators. It's an opportunity to tackle bold industry conversations, discover first-look releases, and make lasting connections, ultimately empowering dealers to lead, innovate, and control their market.
The Digital Marketing Strategies Conference covers a comprehensive range of critical topics for automotive digital marketing. Key areas include AI-driven marketing and sales acceleration, optimizing the dealership website experience, and leveraging Customer Data Platforms (CDPs) for data management. Attendees will also explore lifecycle marketing and personalization strategies, effective automotive digital advertising, and advanced internet sales process strategies. The agenda is designed to provide deep insights into compliance, customer experience, data analytics, and fixed operations marketing.
Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.
Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.
Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'
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Aligning The Partnership Universe
Activate product marketing as a growth lever. Connect with 200+ PMMs to uncover GTM strategies and drive measurable business impact.
Book more qualified meetings. Spend less time on spreadsheets.
Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to Digital Marketing Strategies Conference or any event organizers mentioned on this page.
