We bring together industry leaders, marketing and media professionals, and tech pioneers to set the digital agenda.
DMEXCO unites industry leaders, marketing and media experts, and tech innovators in Cologne to shape the future of digital business. Attendees gain insights from groundbreaking topics, connect with partners, and explore cutting-edge solutions, driving growth and innovation in the digital economy. Learn more at DMEXCO website
DMEXCO brings together industry leaders, marketing and media professionals, and tech pioneers from around the globe to shape the digital agenda.
Over 65% of attendees possess purchasing power, with 27% holding C-level roles, ensuring high-level engagement and decision-making authority.
Connect with key decision-makers, discover groundbreaking solutions, and forge partnerships to drive business growth and innovation in the digital economy.
The Challenge
Without preparation, DMEXCO 2026 becomes an expensive networking trip with nothing to show.
40,000 attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.
30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.
Without scoring and segmentation, all 40,000 attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.
Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.
Best Practices
Winning teams follow two phases: preparation and execution.
Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.
Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.
Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.
Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.
Calendars should be 60-70% full with high-fit prospects before arriving at Cologne.
Know ICP score and context for every interaction. Focus on high-value targets.
These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.
The question isn't what to do. It's how to execute continuously at scale.
Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.
Try for FreeStrategy becomes workflow.
Best Practice: Monitor attendee lists continuously as registrations come in.
How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.
Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.
How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.
Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.
How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.
Best Practice: Sync enriched, scored prospects to existing workflow.
How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.
Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.
How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to DMEXCO 2026.
Reach every attendee automatically, even the 30-40% who register late. Land in Cologne with meetings booked. Your competitors are still cleaning spreadsheets.
Your data stays secure and compliant
DMEXCO is designed for industry leaders, marketing and media professionals, and tech pioneers eager to shape the digital agenda. Attendees include C-level executives with significant purchasing power, international decision-makers, and representatives from partner companies. It's the ideal place for anyone looking to connect with peers, discover innovative solutions, and drive business growth in the dynamic digital economy. Whether you're seeking strategic insights, new partnerships, or cutting-edge technologies, DMEXCO offers unparalleled opportunities.
Absolutely. DMEXCO is a must-attend event for anyone in the digital business, marketing, and tech sectors. It brings together a highly qualified audience, with over 65% of attendees having purchasing power and 27% holding C-level roles. The event provides a unique platform to experience leading minds, explore groundbreaking topics like AI-powered content and corporate influencing, and connect directly with potential partners and customers. It's where critical industry discussions happen, innovations are showcased, and business relationships are forged, offering significant ROI for participants.
DMEXCO covers a comprehensive range of critical topics shaping the digital landscape. Key themes include Social Media Trends & Platform Strategy, exploring the evolving dynamics of digital communication. Attendees will delve into AI-Powered Content & Generative AI, understanding its impact on marketing and media. Corporate Influencing & Brand Authenticity are also central, alongside broader Digital Business & Marketing Strategies. The conference also addresses innovation within the Media & Advertising Industry and the mechanics of Algorithmic Media, providing actionable insights for future success.
Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.
Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.
Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'
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Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to DMEXCO 2026 or any event organizers mentioned on this page.
