E-Commerce Berlin Expo 2026

February 17-18, 2026
Messe Berlin, Berlin, Germany

Europe's leading B2B e-commerce event, connecting 14,000+ professionals with 340+ exhibitors for innovation and growth.

14,000+
Attendees
150+
Speakers

What is E-Commerce Berlin Expo?

The E-commerce Berlin Expo brings together over 14,000 industry professionals and 340 exhibitors for two days of insights and networking. Attendees explore emerging trends, attend world-class talks, and connect with leaders shaping the future of online business in Europe. Learn more at E-Commerce Berlin Expo website

Who Attends

  • C-level & Founders Driving strategic direction for e-commerce businesses.
  • E-commerce & Online Marketplace Managers Optimizing digital sales channels and platforms.
  • Marketing & Communications Leaders Shaping brand presence and customer engagement.
  • Operations & Supply Chain Professionals Streamlining logistics and fulfillment processes.
  • Service Providers Showcasing solutions to e-commerce merchants.

Key Topics

  • Omnichannel Commerce Strategies
  • E-commerce Payments & Logistics
  • Retail Media & Growth Marketing
  • AI & Data in E-commerce
  • Conversion Rate Optimization
  • Supply Chain Management

Why E-Commerce Berlin Expo Matters for B2B Teams

Scale & Community

Europe's leading e-commerce event gathers over 14,000 visitors and 340 exhibitors in Berlin.

Decision Makers

Attendees include C-level executives, founders, and senior managers with direct influence on e-commerce strategy.

Practical Outcomes

Connect with industry experts, explore emerging trends, and shape the future of online business for tangible growth.

The Challenge

Why Most Teams Fail to Maximize Event ROI

Without preparation, E-Commerce Berlin Expo 2026 becomes an expensive networking trip with nothing to show.

Unusable Portals

14,000+ attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.

Too Late

30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.

No Prioritization

Without scoring and segmentation, all 14,000+ attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.

Manual Multi-Channel

Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.

Best Practices

How to Actually Maximize E-Commerce ROI

Winning teams follow two phases: preparation and execution.

3-4 weeks before

Pre-Event Preparation

Identify Target Prospects

Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.

Enrich with Contacts

Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.

ICP, Persona & ABM Matching

Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.

Launch Multi-Channel Outreach

Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.

Event week

During the Event

Execute Pre-Booked Meetings

Calendars should be 60-70% full with high-fit prospects before arriving at Berlin.

Prioritized Conversations

Know ICP score and context for every interaction. Focus on high-value targets.

The Reality: Nearly Impossible Manually

These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.

The question isn't what to do. It's how to execute continuously at scale.

Turning Strategy Into Execution

Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.

Try for Free
The same strategy. 10x faster. 95% less manual work.

How Spivot Automates Event Best Practices

Strategy becomes workflow.

1

Identify Target Prospects Automatically

Best Practice: Monitor attendee lists continuously as registrations come in.

How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.

Manual: Days per refresh → Spivot: 10 minutes
2

Enrich with YOUR API Keys

Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.

How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.

Scale
Handle all 14,000+ E-Commerce attendees in one upload
Manual: 4-6 hours → Spivot: 2-3 minutes
3

ICP & Persona Matching

Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.

How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.

Persona & ABM Matching
Match to target personas and ABM accounts
Multi-Factor Scoring
Role + Title + Level + Size + Revenue + Location + Industry
Focus on top 20% of prospects automatically
4

Push to Your CRM & Sales Tools

Best Practice: Sync enriched, scored prospects to existing workflow.

How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.

HubSpot CRM Integration - Sync E-Commerce Berlin Expo 2026 attendees to HubSpot
Salesforce CRM Integration - Sync E-Commerce Berlin Expo 2026 attendees to Salesforce
Outreach Sales Engagement Integration - Launch E-Commerce Berlin Expo 2026 campaigns in Outreach
Salesloft Sales Engagement Integration - Launch E-Commerce Berlin Expo 2026 campaigns in Salesloft
Apollo.io Integration - Sync and enrich E-Commerce Berlin Expo 2026 attendees with Apollo
Google Sheets Export - Export E-Commerce Berlin Expo 2026 attendee lists to Google Sheets
5

Launch & Track Campaigns

Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.

How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to E-Commerce Berlin Expo 2026.

40%
Higher Conversion
80%
Faster First Touch
60%
Less Wasted Outreach

The Bottom Line

Reach every attendee automatically, even the 30-40% who register late. Land in Berlin with meetings booked. Your competitors are still cleaning spreadsheets.

10x
Faster event data processing
(5-7 days → 5-10 minutes)
3-4 weeks
Earlier outreach
(Book meetings before the event)
40%
More meetings booked
(Targeted vs. spray-and-pray)

Enterprise-Grade Security

Your data stays secure and compliant

AES-256-GCM
Encryption at rest and in transit
OAuth 2.0
Secure authentication
Multi-Tenant
Complete data isolation

Frequently Asked Questions

Who should attend E-Commerce Berlin Expo?

E-Commerce Berlin Expo is ideal for a wide range of e-commerce professionals, including C-level executives, founders, and senior managers driving strategic direction. It also attracts e-commerce and online marketplace managers, marketing and communications leaders, and operations and supply chain professionals. Service providers looking to showcase solutions and IT and technology developers building infrastructure will also find immense value. The event is designed for anyone looking to explore emerging trends, gain actionable insights, and connect with leaders shaping the future of digital commerce.

Is E-Commerce Berlin Expo worth attending?

Absolutely. E-Commerce Berlin Expo is Europe's leading B2B e-commerce event, bringing together over 14,000 visitors and 340 exhibitors. It offers unparalleled opportunities to connect with real buyers and industry experts, explore the latest innovations, and attend world-class talks and masterclasses. The event is designed for high ROI, facilitating meaningful business connections and providing actionable insights into critical areas like omnichannel, payments, and logistics. Past attendees consistently praise its seamless organization and the quality of leads and networking opportunities.

What topics are covered at E-Commerce Berlin Expo?

E-Commerce Berlin Expo dives deep into core areas of digital commerce. Key topics include Omnichannel Commerce Strategies, focusing on seamless customer experiences across channels. Attendees will also explore E-commerce Payments & Logistics, covering efficient transaction processing and supply chain optimization. Retail Media & Growth Marketing strategies are discussed to boost brand visibility and customer acquisition. Furthermore, the event features sessions on AI & Data in E-commerce, Conversion Rate Optimization, and broader Supply Chain Management, providing comprehensive insights for industry professionals.

How does Spivot identify target prospects at E-Commerce Berlin Expo?

Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.

Can I use Spivot for events other than E-Commerce Berlin Expo?

Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.

How accurate is the ICP and persona matching?

Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'

Automate Your E-Commerce Berlin Expo 2026 Workflow

Book more qualified meetings. Spend less time on spreadsheets.

No credit card required
Setup in minutes
Works with your existing tools

Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to E-Commerce Berlin Expo 2026 or any event organizers mentioned on this page.