NRF 2026: Retail's Big Show explores 'The Next Now' with visionary leaders, practical education, and futuristic solutions.
NRF 2026: Retail's Big Show, organized by the National Retail Federation, unites global retail decision-makers, visionary CEOs, and tech trailblazers. Attendees gain practical education, explore futuristic solutions, and make priceless connections to navigate 'The Next Now' in retail, driving success and innovation. Learn more at NRF website
NRF 2026 unites global retail decision-makers, visionary CEOs, and tech trailblazers from over 100 countries for three productive days.
Attendees include C-suite executives, VPs, and directors with direct influence over retail strategy, operations, and technology investments.
Gain actionable insights, forge priceless connections, and discover futuristic solutions to immediately implement and drive retail success.
The Challenge
Without preparation, NRF 2026: Retail 9s Big Show becomes an expensive networking trip with nothing to show.
40,000 attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.
30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.
Without scoring and segmentation, all 40,000 attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.
Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.
Best Practices
Winning teams follow two phases: preparation and execution.
Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.
Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.
Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.
Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.
Calendars should be 60-70% full with high-fit prospects before arriving at New York.
Know ICP score and context for every interaction. Focus on high-value targets.
These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.
The question isn't what to do. It's how to execute continuously at scale.
Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.
Try for FreeStrategy becomes workflow.
Best Practice: Monitor attendee lists continuously as registrations come in.
How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.
Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.
How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.
Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.
How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.
Best Practice: Sync enriched, scored prospects to existing workflow.
How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.
Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.
How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to NRF 2026: Retail 9s Big Show.
Reach every attendee automatically, even the 30-40% who register late. Land in New York with meetings booked. Your competitors are still cleaning spreadsheets.
Your data stays secure and compliant
NRF: Retail's Big Show is designed for global retail decision-makers, including visionary CEOs, presidents, digital and technology leaders, and frontline retail executives. It's ideal for those shaping customer experience, operations, and business models. Solution providers and potential partners showcasing futuristic retail technologies will also find immense value. The event attracts professionals from over 100 countries seeking practical education, priceless connections, and innovative solutions to navigate the evolving retail landscape.
Absolutely. NRF: Retail's Big Show offers unparalleled value by bringing together hundreds of expert speakers, including top CEOs, to deliver practical education and actionable insights. Attendees can explore futuristic solutions in the booming Expo, including a dedicated AI Stage, and participate in dozens of networking events. The focus on "The Next Now" ensures you'll gain strategies and tools to drive immediate success and prepare for future challenges, making it a crucial investment for retail professionals.
NRF: Retail's Big Show covers a comprehensive range of critical topics for the evolving retail ecosystem. Key areas include AI & Emerging Retail Technologies, Customer Experience & Loyalty, and Retail Operations & Efficiency. Attendees will also explore Agile Business Models & Profitability, Talent Management & Company Culture, and Sustainability & Reverse Logistics. These sessions provide expert insights, data-driven trends, and strategies from the field to help retailers confidently step into "The Next Now."
Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.
Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.
Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'
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Book more qualified meetings. Spend less time on spreadsheets.
Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to NRF 2026: Retail 9s Big Show or any event organizers mentioned on this page.
