The leading European event for private label products, connecting retailers with manufacturers and fostering industry growth.
Marca by BolognaFiere 2026 brings together major Italian and international retailers with private label manufacturers across food and non-food sectors. Attendees explore new products, foster partnerships, and discuss industry trends like sustainability and innovation. This 22nd edition is crucial for shaping the future of private label brands and expanding market reach. Learn more at Marca - Private Label Conference and Exhibition website
Connect with a concentrated network of private label manufacturers, major retailers, and e-commerce platforms.
Engage directly with key decision-makers, including buyers and executives, to forge strategic partnerships and drive growth.
Facilitate direct B2B meetings to accelerate deal-making, foster product innovation, and expand market reach.
The Challenge
Without preparation, Marca - Private Label Conference and Exhibition becomes an expensive networking trip with nothing to show.
attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.
30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.
Without scoring and segmentation, all attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.
Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.
Best Practices
Winning teams follow two phases: preparation and execution.
Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.
Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.
Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.
Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.
Calendars should be 60-70% full with high-fit prospects before arriving at Bologna.
Know ICP score and context for every interaction. Focus on high-value targets.
These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.
The question isn't what to do. It's how to execute continuously at scale.
Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.
Try for FreeStrategy becomes workflow.
Best Practice: Monitor attendee lists continuously as registrations come in.
How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.
Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.
How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.
Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.
How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.
Best Practice: Sync enriched, scored prospects to existing workflow.
How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.
Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.
How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to Marca - Private Label Conference and Exhibition.
Reach every attendee automatically, even the 30-40% who register late. Land in Bologna with meetings booked. Your competitors are still cleaning spreadsheets.
Your data stays secure and compliant
Marca is ideal for a diverse range of professionals within the private label sector. This includes major Italian and international retailers and distributors actively seeking new private label products and strategic partnerships. Manufacturers looking to showcase their latest innovations and production capabilities to a targeted audience of buyers will also find immense value. Additionally, international buyers, industry experts, and marketing professionals focused on expanding market reach and understanding future trends in sustainable innovation and technology will benefit from attending.
Marca offers a comprehensive program covering critical topics in the private label industry. Key themes include sustainable innovation, exploring how technology can drive growth in an environmentally conscious manner. Attendees can delve into new product development and emerging market trends across both food and non-food sectors. The event also facilitates B2B networking and business matchmaking, alongside recognizing industry achievements through the Marca Awards. Specific focus areas like Marca Fresh highlight specialized segments within the private label market.
Marca is scheduled for January 14-15, 2026. The event takes place in Bologna, Italy, at the BolognaFiere exhibition center. This central European location makes it easily accessible for both Italian and international attendees, providing a vibrant setting for networking, discovering new products, and engaging with industry leaders in the private label sector. The two-day format is designed for efficient engagement and maximum impact for all participants.
Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.
Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.
Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'
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Book more qualified meetings. Spend less time on spreadsheets.
Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to Marca - Private Label Conference and Exhibition or any event organizers mentioned on this page.
