The leading event for EC business trends and solutions, connecting hundreds of suppliers with professionals to drive online commerce innovation.
Informa's eCommerce Fair Tokyo 2025 unites EC business professionals from retail, wholesale, and manufacturing sectors. Attendees explore cutting-edge technologies, case studies, and innovative services in EC construction, marketing, logistics, and payment. This platform fosters business matching and knowledge exchange, empowering participants to address challenges and advance their online business strategies. Learn more at eCommerce Fair Tokyo website
eCommerce Fair Tokyo 2025 is Japan's largest gathering, uniting EC business professionals and leading suppliers in one focused environment.
Attendees include executives, marketing, and IT leaders from major retail, wholesale, and manufacturing companies with purchasing authority.
Facilitate direct business matching, negotiate solutions, and connect with prospective customers to accelerate sales cycles and partnerships.
The Challenge
Without preparation, eCommerce Fair Tokyo 2025 becomes an expensive networking trip with nothing to show.
attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.
30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.
Without scoring and segmentation, all attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.
Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.
Best Practices
Winning teams follow two phases: preparation and execution.
Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.
Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.
Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.
Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.
Calendars should be 60-70% full with high-fit prospects before arriving at Tokyo.
Know ICP score and context for every interaction. Focus on high-value targets.
These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.
The question isn't what to do. It's how to execute continuously at scale.
Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.
Try for FreeStrategy becomes workflow.
Best Practice: Monitor attendee lists continuously as registrations come in.
How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.
Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.
How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.
Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.
How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.
Best Practice: Sync enriched, scored prospects to existing workflow.
How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.
Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.
How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to eCommerce Fair Tokyo 2025.
Reach every attendee automatically, even the 30-40% who register late. Land in Tokyo with meetings booked. Your competitors are still cleaning spreadsheets.
Your data stays secure and compliant
eCommerce Fair Tokyo is designed for a wide range of EC business professionals, including executives, marketing and sales leaders, and information system managers from retail, wholesale, trading, and manufacturing companies. It's ideal for those involved in EC/mail order/online shop operations, PR, sales promotion, and anyone seeking to discover the latest trends, technologies, and solutions to enhance their online business strategies and drive industry growth.
Absolutely. eCommerce Fair Tokyo is Japan's leading event for EC business, offering unparalleled opportunities for business matching, negotiation, and solution comparison. Attendees can engage directly with hundreds of suppliers and expert speakers, gaining insights into the latest trends and innovative services across EC construction, marketing, logistics, and payment. It's a critical platform for meeting potential customers, promoting new products, and accelerating partnerships, making it highly valuable for driving business outcomes and staying competitive.
eCommerce Fair Tokyo covers a comprehensive range of critical topics essential for modern online businesses. Key focus themes include EC Construction, EC Mall Strategy, EC Marketing, Omnichannel (OMO) Solutions, B2B Commerce, Logistics & Fulfillment, Cross-Border EC, and Payment Solutions. The event provides deep dives into the latest technologies, operational know-how, and insightful case studies, equipping attendees with the knowledge and tools to address current challenges and capitalize on future opportunities in the rapidly evolving e-commerce landscape.
Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.
Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.
Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'
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Book more qualified meetings. Spend less time on spreadsheets.
Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to eCommerce Fair Tokyo 2025 or any event organizers mentioned on this page.
