Emerce B2B Digital

May 15, 2025
Amsterdam, Netherlands

Master B2B digital strategies with Emerce, connecting leaders in online business, marketing, and e-commerce for future growth.

What is Emerce B2B Digital?

Emerce B2B Digital convenes professionals across online business, marketing, and e-commerce to explore critical strategies for the digital B2B landscape. Participants will delve into leveraging advanced technologies like AI and data analytics, alongside innovative marketing and sales approaches, to optimize customer journeys and drive significant business growth in a rapidly evolving market. Learn more at Emerce B2B Digital website

Who Attends

  • Digital Marketing Leaders Driving strategy for online visibility and customer engagement.
  • E-commerce Managers Optimizing sales channels and customer journeys.
  • Business Strategists Shaping future growth with digital innovation.
  • AI & Tech Innovators Implementing advanced solutions for business challenges.
  • Content Creators Developing valuable content for digital platforms.

Key Topics

  • AI in Marketing & E-commerce
  • Digital Commerce Strategies
  • Performance Branding & CX
  • Data-Driven Business Insights
  • Social Search & Online Visibility

Why Emerce B2B Digital Matters for B2B Teams

Scale & Community

Emerce events consistently attract a high concentration of digital business leaders, marketing strategists, and e-commerce professionals.

Decision Makers

Attendees include C-level executives, VPs, and directors from leading companies, empowered to make strategic decisions and investments.

Practical Outcomes

Discover actionable strategies to enhance B2B digital performance, drive measurable outcomes, and foster valuable partnerships.

The Challenge

Why Most Teams Fail to Maximize Event ROI

Without preparation, Emerce B2B Digital becomes an expensive networking trip with nothing to show.

Unusable Portals

attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.

Too Late

30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.

No Prioritization

Without scoring and segmentation, all attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.

Manual Multi-Channel

Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.

Best Practices

How to Actually Maximize Emerce ROI

Winning teams follow two phases: preparation and execution.

3-4 weeks before

Pre-Event Preparation

Identify Target Prospects

Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.

Enrich with Contacts

Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.

ICP, Persona & ABM Matching

Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.

Launch Multi-Channel Outreach

Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.

Event week

During the Event

Execute Pre-Booked Meetings

Calendars should be 60-70% full with high-fit prospects before arriving at Amsterdam.

Prioritized Conversations

Know ICP score and context for every interaction. Focus on high-value targets.

The Reality: Nearly Impossible Manually

These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.

The question isn't what to do. It's how to execute continuously at scale.

Turning Strategy Into Execution

Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.

Try for Free
The same strategy. 10x faster. 95% less manual work.

How Spivot Automates Event Best Practices

Strategy becomes workflow.

1

Identify Target Prospects Automatically

Best Practice: Monitor attendee lists continuously as registrations come in.

How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.

Manual: Days per refresh → Spivot: 10 minutes
2

Enrich with YOUR API Keys

Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.

How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.

Scale
Handle all Emerce attendees in one upload
Manual: 4-6 hours → Spivot: 2-3 minutes
3

ICP & Persona Matching

Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.

How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.

Persona & ABM Matching
Match to target personas and ABM accounts
Multi-Factor Scoring
Role + Title + Level + Size + Revenue + Location + Industry
Focus on top 20% of prospects automatically
4

Push to Your CRM & Sales Tools

Best Practice: Sync enriched, scored prospects to existing workflow.

How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.

HubSpot CRM Integration - Sync Emerce B2B Digital attendees to HubSpot
Salesforce CRM Integration - Sync Emerce B2B Digital attendees to Salesforce
Outreach Sales Engagement Integration - Launch Emerce B2B Digital campaigns in Outreach
Salesloft Sales Engagement Integration - Launch Emerce B2B Digital campaigns in Salesloft
Apollo.io Integration - Sync and enrich Emerce B2B Digital attendees with Apollo
Google Sheets Export - Export Emerce B2B Digital attendee lists to Google Sheets
5

Launch & Track Campaigns

Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.

How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to Emerce B2B Digital.

40%
Higher Conversion
80%
Faster First Touch
60%
Less Wasted Outreach

The Bottom Line

Reach every attendee automatically, even the 30-40% who register late. Land in Amsterdam with meetings booked. Your competitors are still cleaning spreadsheets.

10x
Faster event data processing
(5-7 days → 5-10 minutes)
3-4 weeks
Earlier outreach
(Book meetings before the event)
40%
More meetings booked
(Targeted vs. spray-and-pray)

Enterprise-Grade Security

Your data stays secure and compliant

AES-256-GCM
Encryption at rest and in transit
OAuth 2.0
Secure authentication
Multi-Tenant
Complete data isolation

Frequently Asked Questions

Who should attend Emerce B2B Digital?

Emerce B2B Digital is designed for a diverse group of professionals including Digital Marketing Leaders focused on online visibility, E-commerce Managers optimizing sales channels, and Business Strategists shaping future growth. AI & Tech Innovators implementing advanced solutions, and Content Creators developing valuable digital content will also find immense value. The event brings together decision-makers and practitioners from various sectors of online business, media, and marketing, all looking to enhance their B2B digital performance and strategies.

Is Emerce B2B Digital worth attending?

Attending Emerce B2B Digital offers significant value for professionals seeking to master the complexities of the digital B2B landscape. It provides a unique platform to gain actionable insights into AI in marketing, digital commerce strategies, and performance branding. Participants can network with industry leaders, discover innovative solutions, and learn how to optimize customer journeys. The event is crucial for anyone looking to drive measurable business outcomes and stay ahead in the rapidly evolving world of online business, media, and marketing.

How does Spivot identify target prospects at Emerce B2B Digital?

Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.

Can I use Spivot for events other than Emerce B2B Digital?

Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.

How accurate is the ICP and persona matching?

Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'

What CRMs and sales tools does Spivot integrate with?

HubSpot, Salesforce, Outreach, Salesloft, Apollo, Google Sheets, and CSV export. You can also use our API for custom integrations.

Automate Your Emerce B2B Digital Workflow

Book more qualified meetings. Spend less time on spreadsheets.

No credit card required
Setup in minutes
Works with your existing tools

Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to Emerce B2B Digital or any event organizers mentioned on this page.