The DACH eCommerce & digital marketing conference inspiring retailers and brands to drive results.
eTail Germany 2026 brings together eCommerce and digital marketing leaders from top retailers and D2C brands across the DACH region. Attendees engage in candid conversations, practical insights, and small working groups to address market challenges. The event helps participants enhance digital capabilities, optimize resources, and boost customer engagement to drive significant growth. Learn more at eTail – Germany website
eTail Germany 2026 gathers top eCommerce and digital marketing leaders from leading DACH retailers and D2C brands for focused discussions.
The agenda is shaped by 60 research interviews with retail and D2C brand leaders, ensuring highly relevant, actionable insights.
Attendees gain practical, actionable strategies and connect with peers to enhance digital capabilities and boost customer engagement for growth.
The Challenge
Without preparation, eTail – Germany 2026 becomes an expensive networking trip with nothing to show.
attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.
30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.
Without scoring and segmentation, all attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.
Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.
Best Practices
Winning teams follow two phases: preparation and execution.
Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.
Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.
Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.
Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.
Calendars should be 60-70% full with high-fit prospects before arriving at Berlin.
Know ICP score and context for every interaction. Focus on high-value targets.
These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.
The question isn't what to do. It's how to execute continuously at scale.
Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.
Try for FreeStrategy becomes workflow.
Best Practice: Monitor attendee lists continuously as registrations come in.
How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.
Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.
How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.
Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.
How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.
Best Practice: Sync enriched, scored prospects to existing workflow.
How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.
Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.
How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to eTail – Germany 2026.
Reach every attendee automatically, even the 30-40% who register late. Land in Berlin with meetings booked. Your competitors are still cleaning spreadsheets.
Your data stays secure and compliant
eTail Germany is designed for eCommerce and digital marketing leaders from top retailers and D2C brands across the DACH region. If you're navigating a rapidly evolving market, seeking to enhance digital capabilities, optimize resources, or boost customer engagement while managing rising costs, this event is for you. It brings together professionals focused on driving results and powering growth in the competitive retail landscape, offering insights for roles from C-suite to specialized managers.
Absolutely. eTail Germany offers unparalleled value through its agenda, which is based on 60 research interviews with retail and D2C brand leaders, ensuring highly relevant content. Attendees gain practical insights and bold ideas from industry-leading speakers, engage in small working discussion groups, and connect with peers from top companies. The event provides actionable strategies to enhance digital capabilities, optimize resources, and boost customer engagement, directly contributing to driving results and powering growth for your business.
eTail Germany covers critical areas for eCommerce and digital marketing success. Key topics include Customer Acquisition & Retention Strategies, Digital Analytics & Performance Optimization, and the latest in AI & eCommerce Technology Platforms. Attendees will also explore Social Commerce & Partner Marketing, alongside best practices in CRM & Customer-Centric Approaches. The agenda is designed to provide practical insights and actionable strategies across these vital domains for retailers and brands.
Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.
Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.
Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'
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Book more qualified meetings. Spend less time on spreadsheets.
Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to eTail – Germany 2026 or any event organizers mentioned on this page.
