300+ destination marketing leaders gather for bold ideas, breakthrough trends, and next-level networking.
The eTourism Summit 2026 brings together 300+ forward-thinking destination marketers and suppliers in Louisville, KY. Attendees engage in cutting-edge education, AI-powered meetings, and game-changing partnerships. This event sets the stage for future trends, offering a unique platform for networking and strategy elevation in the tourism industry. Learn more at eTourism Summit website
300+ destination marketing leaders and suppliers gather in Louisville for three days.
Attendees include director-level DMO leaders and senior marketers, driving strategy and partnerships in tourism.
Gain breakthrough trends, forge game-changing partnerships, and elevate your destination marketing strategy.
The Challenge
Without preparation, eTourism Summit 2026 becomes an expensive networking trip with nothing to show.
300+ attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.
30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.
Without scoring and segmentation, all 300+ attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.
Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.
Best Practices
Winning teams follow two phases: preparation and execution.
Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.
Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.
Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.
Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.
Calendars should be 60-70% full with high-fit prospects before arriving at Louisville.
Know ICP score and context for every interaction. Focus on high-value targets.
These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.
The question isn't what to do. It's how to execute continuously at scale.
Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.
Try for FreeStrategy becomes workflow.
Best Practice: Monitor attendee lists continuously as registrations come in.
How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.
Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.
How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.
Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.
How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.
Best Practice: Sync enriched, scored prospects to existing workflow.
How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.
Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.
How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to eTourism Summit 2026.
Reach every attendee automatically, even the 30-40% who register late. Land in Louisville with meetings booked. Your competitors are still cleaning spreadsheets.
Your data stays secure and compliant
eTourism Summit is designed for 300+ destination marketing leaders, including CMOs, VPs, and Directors, as well as digital and social media managers, sales professionals, and tourism technology leaders. It brings together forward-thinking marketers and suppliers from DMOs and related organizations. If you're looking to drive innovation, explore breakthrough trends, and elevate your strategy in destination marketing, this event provides unparalleled networking and educational opportunities.
Absolutely. eTourism Summit offers a unique platform to connect with 300+ industry leaders, engage in cutting-edge education, and forge game-changing partnerships. Attendees consistently praise the event for its relevant sessions, diverse perspectives, and focus on actionable insights rather than sales pitches. It's where new trends are born, ideas turn into action, and you'll leave with a whole new playbook for destination marketing. The curated content and high-level networking make it an invaluable investment for professional growth.
eTourism Summit covers a comprehensive range of topics crucial for modern destination marketing. Key areas include Destination Marketing Innovation, leveraging AI in Tourism Marketing, and developing effective Social Media & Content Strategies. Attendees will also explore Media Planning & Strategy, Sustainable Tourism Marketing practices, and Partnership & Business Development. The summit focuses on breakthrough trends and next-level strategies to help marketers stay ahead in the evolving tourism landscape.
Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.
Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.
Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'
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Book more qualified meetings. Spend less time on spreadsheets.
Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to eTourism Summit 2026 or any event organizers mentioned on this page.
