FTT Embedded Finance & Super-Apps Europe 2026

May 12, 2026
Convene 22 Bishopsgate, London, United Kingdom

Where embedded finance comes to life. Uniting a disruptive community to transform financial services.

600+
Attendees

What is FTT Embedded Finance & Super-Apps Europe?

FTT Embedded Finance & Super-Apps Europe 2026 unites a disruptive community of retailers, financial institutions, and tech innovators. Attendees explore the transformative potential of embedded finance, discovering how cross-industry partners collaborate to leverage cutting-edge technologies and reimagine business models for exceptional end-user outcomes and future innovation. Learn more at FTT Embedded Finance & Super-Apps Europe website

Who Attends

  • C-level Executives & Founders driving strategic direction and innovation
  • Senior Decision Makers evaluating technology solutions for their companies
  • Financial Institutions & Fintechs exploring new financial product distribution
  • Non-Financial Enterprises embedding financial services into core offerings
  • Policymakers & Regulators shaping the future of embedded finance

Key Topics

  • AI in Embedded Finance
  • Embedded Finance Partnerships
  • Non-Financial Embedded Services
  • B2B Embedded Finance Solutions
  • Embedded Finance Regulation
  • Embedded Wealth Management

Why FTT Embedded Finance & Super-Apps Europe Matters for B2B Teams

Scale & Community

FTT Embedded Finance & Super-Apps Europe 2026 gathers 600+ senior attendees, including 60% embedders, in one focused day.

Decision Makers

The event attracts C-level executives, founders, and senior decision-makers responsible for evaluating and buying solutions.

Practical Outcomes

Attendees can forge strategic partnerships, discover innovative solutions, and gain insights to drive their embedded finance initiatives.

The Challenge

Why Most Teams Fail to Maximize Event ROI

Without preparation, FTT Embedded Finance & Super-Apps Europe 2026 becomes an expensive networking trip with nothing to show.

Unusable Portals

600+ attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.

Too Late

30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.

No Prioritization

Without scoring and segmentation, all 600+ attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.

Manual Multi-Channel

Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.

Best Practices

How to Actually Maximize FTT ROI

Winning teams follow two phases: preparation and execution.

3-4 weeks before

Pre-Event Preparation

Identify Target Prospects

Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.

Enrich with Contacts

Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.

ICP, Persona & ABM Matching

Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.

Launch Multi-Channel Outreach

Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.

Event week

During the Event

Execute Pre-Booked Meetings

Calendars should be 60-70% full with high-fit prospects before arriving at London.

Prioritized Conversations

Know ICP score and context for every interaction. Focus on high-value targets.

The Reality: Nearly Impossible Manually

These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.

The question isn't what to do. It's how to execute continuously at scale.

Turning Strategy Into Execution

Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.

Try for Free
The same strategy. 10x faster. 95% less manual work.

How Spivot Automates Event Best Practices

Strategy becomes workflow.

1

Identify Target Prospects Automatically

Best Practice: Monitor attendee lists continuously as registrations come in.

How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.

Manual: Days per refresh → Spivot: 10 minutes
2

Enrich with YOUR API Keys

Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.

How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.

Scale
Handle all 600+ FTT attendees in one upload
Manual: 4-6 hours → Spivot: 2-3 minutes
3

ICP & Persona Matching

Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.

How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.

Persona & ABM Matching
Match to target personas and ABM accounts
Multi-Factor Scoring
Role + Title + Level + Size + Revenue + Location + Industry
Focus on top 20% of prospects automatically
4

Push to Your CRM & Sales Tools

Best Practice: Sync enriched, scored prospects to existing workflow.

How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.

HubSpot CRM Integration - Sync FTT Embedded Finance & Super-Apps Europe 2026 attendees to HubSpot
Salesforce CRM Integration - Sync FTT Embedded Finance & Super-Apps Europe 2026 attendees to Salesforce
Outreach Sales Engagement Integration - Launch FTT Embedded Finance & Super-Apps Europe 2026 campaigns in Outreach
Salesloft Sales Engagement Integration - Launch FTT Embedded Finance & Super-Apps Europe 2026 campaigns in Salesloft
Apollo.io Integration - Sync and enrich FTT Embedded Finance & Super-Apps Europe 2026 attendees with Apollo
Google Sheets Export - Export FTT Embedded Finance & Super-Apps Europe 2026 attendee lists to Google Sheets
5

Launch & Track Campaigns

Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.

How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to FTT Embedded Finance & Super-Apps Europe 2026.

40%
Higher Conversion
80%
Faster First Touch
60%
Less Wasted Outreach

The Bottom Line

Reach every attendee automatically, even the 30-40% who register late. Land in London with meetings booked. Your competitors are still cleaning spreadsheets.

10x
Faster event data processing
(5-7 days → 5-10 minutes)
3-4 weeks
Earlier outreach
(Book meetings before the event)
40%
More meetings booked
(Targeted vs. spray-and-pray)

Enterprise-Grade Security

Your data stays secure and compliant

AES-256-GCM
Encryption at rest and in transit
OAuth 2.0
Secure authentication
Multi-Tenant
Complete data isolation

Frequently Asked Questions

Who should attend FTT Embedded Finance & Super-Apps Europe?

FTT Embedded Finance & Super-Apps Europe is designed for a disruptive community including retailers, marketplaces, financial institutions, fintechs, and tech innovators. Senior decision-makers, C-level executives, and founders responsible for evaluating technology solutions will find immense value. With 60% of attendees being "Embedders," the event is ideal for those looking to integrate financial services into their core offerings, explore new business models, and drive innovation in the embedded finance landscape. Policymakers and regulators also attend to understand the evolving industry.

Is FTT Embedded Finance & Super-Apps Europe worth attending?

Absolutely. FTT Embedded Finance & Super-Apps Europe offers unparalleled opportunities to connect with 600+ senior attendees and 150+ rockstar speakers across five stages. It's a unique platform to discover how cross-industry partners are collaborating to leverage the latest technologies and reimagine business models. The VIP Hosted Meetings Programme ensures targeted connections with key industry suppliers. Attendees gain vital insights into AI, partnerships, B2B embedded finance, regulation, and wealth management, making it essential for staying at the forefront of embedded finance innovation and delivering exceptional outcomes.

What makes FTT Embedded Finance & Super-Apps Europe different?

FTT Embedded Finance & Super-Apps Europe stands out by uniting a truly disruptive community, including non-financial enterprises like retailers and healthcare providers, alongside traditional financial institutions and fintechs. Its focus on cross-industry collaboration and reimagining business models, rather than just technology, provides a holistic view. The event features 150+ speakers across five stages, a VIP Hosted Meetings Programme for efficient networking, and is co-located with other key events like Customer Alpha and FTT Payments, offering a broader ecosystem of interconnected opportunities.

How does Spivot identify target prospects at FTT Embedded Finance & Super-Apps Europe?

Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.

Can I use Spivot for events other than FTT Embedded Finance & Super-Apps Europe?

Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.

How accurate is the ICP and persona matching?

Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'

Automate Your FTT Embedded Finance & Super-Apps Europe 2026 Workflow

Book more qualified meetings. Spend less time on spreadsheets.

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Setup in minutes
Works with your existing tools

Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to FTT Embedded Finance & Super-Apps Europe 2026 or any event organizers mentioned on this page.