Gartner CFO & Finance Executive Conference

March 23-24, 2026
Hilton Sydney, Sydney, Australia

Accelerate your business with cutting-edge finance insights and solutions from Gartner experts, CFOs, and finance leaders.

300+
Attendees

What is Gartner CFO & Finance Executive Conference?

Gartner Finance Symposium/Xpo™ 2026 brings together 300+ CFOs and finance executives in Sydney to explore autonomous finance. Attendees will gain data-driven insights, validate strategies with Gartner experts, and strengthen their network to build resilient, AI-driven, value-centric enterprises. Learn more at Gartner CFO & Finance Executive Conference website

Who Attends

  • CFOs leading resilient, AI-driven enterprises
  • Business Unit CFOs driving financial strategy and growth
  • SVP/VP Finance shaping enterprise financial strategy
  • Chief Accounting Officers navigating digital accounting innovations
  • Corporate Controllers streamlining transactional processes
  • Heads of FP&A leveraging insights for faster decisions

Key Topics

  • Autonomous Finance & AI-Driven Enterprises
  • CFO Leadership & Enterprise Influence
  • Enterprise Financial Strategy & Capital Allocation
  • AI, Automation & ROI in Finance
  • Digital Accounting & Controllership
  • Finance Transformation & Process Ownership

Why Gartner CFO & Finance Executive Conference Matters for B2B Teams

Scale & Community

Join 300+ CFOs and finance leaders for two days of cutting-edge content focused on building finance functions.

Decision Makers

The conference addresses top priorities for CFOs and their direct reports, ensuring high-level decision-makers attend.

Practical Outcomes

Validate your strategy with 15+ Gartner experts and strengthen your network for powerful connections and actionable insights.

The Challenge

Why Most Teams Fail to Maximize Event ROI

Without preparation, Gartner CFO & Finance Executive Conference becomes an expensive networking trip with nothing to show.

Unusable Portals

300+ attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.

Too Late

30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.

No Prioritization

Without scoring and segmentation, all 300+ attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.

Manual Multi-Channel

Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.

Best Practices

How to Actually Maximize Gartner ROI

Winning teams follow two phases: preparation and execution.

3-4 weeks before

Pre-Event Preparation

Identify Target Prospects

Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.

Enrich with Contacts

Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.

ICP, Persona & ABM Matching

Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.

Launch Multi-Channel Outreach

Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.

Event week

During the Event

Execute Pre-Booked Meetings

Calendars should be 60-70% full with high-fit prospects before arriving at Sydney.

Prioritized Conversations

Know ICP score and context for every interaction. Focus on high-value targets.

The Reality: Nearly Impossible Manually

These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.

The question isn't what to do. It's how to execute continuously at scale.

Turning Strategy Into Execution

Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.

Try for Free
The same strategy. 10x faster. 95% less manual work.

How Spivot Automates Event Best Practices

Strategy becomes workflow.

1

Identify Target Prospects Automatically

Best Practice: Monitor attendee lists continuously as registrations come in.

How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.

Manual: Days per refresh → Spivot: 10 minutes
2

Enrich with YOUR API Keys

Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.

How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.

Scale
Handle all 300+ Gartner attendees in one upload
Manual: 4-6 hours → Spivot: 2-3 minutes
3

ICP & Persona Matching

Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.

How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.

Persona & ABM Matching
Match to target personas and ABM accounts
Multi-Factor Scoring
Role + Title + Level + Size + Revenue + Location + Industry
Focus on top 20% of prospects automatically
4

Push to Your CRM & Sales Tools

Best Practice: Sync enriched, scored prospects to existing workflow.

How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.

HubSpot CRM Integration - Sync Gartner CFO & Finance Executive Conference attendees to HubSpot
Salesforce CRM Integration - Sync Gartner CFO & Finance Executive Conference attendees to Salesforce
Outreach Sales Engagement Integration - Launch Gartner CFO & Finance Executive Conference campaigns in Outreach
Salesloft Sales Engagement Integration - Launch Gartner CFO & Finance Executive Conference campaigns in Salesloft
Apollo.io Integration - Sync and enrich Gartner CFO & Finance Executive Conference attendees with Apollo
Google Sheets Export - Export Gartner CFO & Finance Executive Conference attendee lists to Google Sheets
5

Launch & Track Campaigns

Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.

How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to Gartner CFO & Finance Executive Conference.

40%
Higher Conversion
80%
Faster First Touch
60%
Less Wasted Outreach

The Bottom Line

Reach every attendee automatically, even the 30-40% who register late. Land in Sydney with meetings booked. Your competitors are still cleaning spreadsheets.

10x
Faster event data processing
(5-7 days → 5-10 minutes)
3-4 weeks
Earlier outreach
(Book meetings before the event)
40%
More meetings booked
(Targeted vs. spray-and-pray)

Enterprise-Grade Security

Your data stays secure and compliant

AES-256-GCM
Encryption at rest and in transit
OAuth 2.0
Secure authentication
Multi-Tenant
Complete data isolation

Frequently Asked Questions

Who should attend Gartner Finance Symposium/Xpo?

Gartner Finance Symposium/Xpo is designed for CFOs, business unit CFOs, SVPs/VPs of finance, chief accounting officers, corporate controllers, VPs of finance transformation, and heads of financial planning and analysis. It brings together 300+ finance leaders to address their top priorities, offering tailored content and networking opportunities for those shaping the future of finance functions.

Is Gartner Finance Symposium/Xpo worth attending?

Yes, Gartner Finance Symposium/Xpo offers unparalleled value for finance executives. Attendees gain data-driven insights from Gartner experts, validate their strategies, and strengthen their professional networks. The event features priority-based tracks, interactive sessions, and executive stories focused on building resilient, AI-driven, value-centric enterprises, making it a crucial investment for accelerating business success.

What topics are covered at Gartner Finance Symposium/Xpo?

Gartner Finance Symposium/Xpo focuses on Autonomous Finance: Building Resilient, AI-Driven, Value-Centric Enterprises. Key topics include CFO leadership and enterprise influence, enterprise financial strategy and capital allocation, and the practical application of AI, automation, and ROI in finance. The agenda also delves into digital accounting, controllership evolution, and finance transformation, providing comprehensive insights for modern finance functions.

How does Spivot identify target prospects at Gartner CFO & Finance Executive Conference?

Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.

Can I use Spivot for events other than Gartner CFO & Finance Executive Conference?

Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.

How accurate is the ICP and persona matching?

Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'

Automate Your Gartner CFO & Finance Executive Conference Workflow

Book more qualified meetings. Spend less time on spreadsheets.

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Setup in minutes
Works with your existing tools

Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to Gartner CFO & Finance Executive Conference or any event organizers mentioned on this page.