Gartner Data & Analytics Summit

March 9-11, 2026
Gaylord Palms Resort & Convention Center, Orlando, United States

Premier conference for data, analytics, and AI leaders to uncover latest trends and deliver business value.

What is Gartner Data & Analytics Summit?

Gartner Data & Analytics Summit 2026 gathers data, analytics, and AI leaders to explore cutting-edge strategies in data management, generative AI, and governance. Attendees gain actionable insights, validate strategies with Gartner experts, and network to drive business value and future success. Learn more at Gartner Data & Analytics Summit website

Who Attends

  • CDAOs & AI Leaders Accelerating data strategy, operating models
  • Analytics & AI Heads Navigating disruption, driving innovation
  • Data Management Leaders Optimizing organizational models, managing risk
  • IT Executives & Managers Validating strategy, optimizing technology
  • Technology Solution Providers Showcasing new products, services

Key Topics

  • AI, GenAI and AI Agents
  • Data, Analytics and AI Governance
  • Articulating Business Value of Data & Analytics
  • Data Management Strategies
  • Data Storytelling & BI Reporting
  • Fraud Prevention with Analytics & AI

Why Gartner Data & Analytics Summit Matters for B2B Teams

Scale & Community

Gartner Data & Analytics Summit 2026 brings together a concentrated group of data, analytics, and AI executives for three days of focused insights.

Decision Makers

Attendees include chief data and analytics officers and AI leaders with direct influence over enterprise data strategies and investments.

Practical Outcomes

Leverage Gartner expert guidance and peer networking to validate strategies, accelerate AI initiatives, and drive measurable business value.

The Challenge

Why Most Teams Fail to Maximize Event ROI

Without preparation, Gartner Data & Analytics Summit becomes an expensive networking trip with nothing to show.

Unusable Portals

attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.

Too Late

30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.

No Prioritization

Without scoring and segmentation, all attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.

Manual Multi-Channel

Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.

Best Practices

How to Actually Maximize Gartner ROI

Winning teams follow two phases: preparation and execution.

3-4 weeks before

Pre-Event Preparation

Identify Target Prospects

Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.

Enrich with Contacts

Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.

ICP, Persona & ABM Matching

Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.

Launch Multi-Channel Outreach

Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.

Event week

During the Event

Execute Pre-Booked Meetings

Calendars should be 60-70% full with high-fit prospects before arriving at Orlando.

Prioritized Conversations

Know ICP score and context for every interaction. Focus on high-value targets.

The Reality: Nearly Impossible Manually

These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.

The question isn't what to do. It's how to execute continuously at scale.

Turning Strategy Into Execution

Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.

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The same strategy. 10x faster. 95% less manual work.

How Spivot Automates Event Best Practices

Strategy becomes workflow.

1

Identify Target Prospects Automatically

Best Practice: Monitor attendee lists continuously as registrations come in.

How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.

Manual: Days per refresh → Spivot: 10 minutes
2

Enrich with YOUR API Keys

Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.

How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.

Scale
Handle all Gartner attendees in one upload
Manual: 4-6 hours → Spivot: 2-3 minutes
3

ICP & Persona Matching

Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.

How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.

Persona & ABM Matching
Match to target personas and ABM accounts
Multi-Factor Scoring
Role + Title + Level + Size + Revenue + Location + Industry
Focus on top 20% of prospects automatically
4

Push to Your CRM & Sales Tools

Best Practice: Sync enriched, scored prospects to existing workflow.

How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.

HubSpot CRM Integration - Sync Gartner Data & Analytics Summit attendees to HubSpot
Salesforce CRM Integration - Sync Gartner Data & Analytics Summit attendees to Salesforce
Outreach Sales Engagement Integration - Launch Gartner Data & Analytics Summit campaigns in Outreach
Salesloft Sales Engagement Integration - Launch Gartner Data & Analytics Summit campaigns in Salesloft
Apollo.io Integration - Sync and enrich Gartner Data & Analytics Summit attendees with Apollo
Google Sheets Export - Export Gartner Data & Analytics Summit attendee lists to Google Sheets
5

Launch & Track Campaigns

Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.

How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to Gartner Data & Analytics Summit.

40%
Higher Conversion
80%
Faster First Touch
60%
Less Wasted Outreach

The Bottom Line

Reach every attendee automatically, even the 30-40% who register late. Land in Orlando with meetings booked. Your competitors are still cleaning spreadsheets.

10x
Faster event data processing
(5-7 days → 5-10 minutes)
3-4 weeks
Earlier outreach
(Book meetings before the event)
40%
More meetings booked
(Targeted vs. spray-and-pray)

Enterprise-Grade Security

Your data stays secure and compliant

AES-256-GCM
Encryption at rest and in transit
OAuth 2.0
Secure authentication
Multi-Tenant
Complete data isolation

Frequently Asked Questions

Who should attend Gartner Data & Analytics Summit?

Gartner Data & Analytics Summit is designed for chief data and analytics officers, AI leaders, IT executives, and data management professionals. It brings together a concentrated group of decision-makers and technology solution providers. Attendees will gain insights into building and scaling AI, implementing robust data governance, and articulating the business value of data. The summit is ideal for those looking to validate strategies with Gartner experts, explore cutting-edge technologies, and network with peers to drive innovation and accelerate their data and AI initiatives within their organizations.

Is Gartner Data & Analytics Summit worth attending?

Absolutely. Gartner Data & Analytics Summit offers unparalleled value by providing data-driven insights from over 60 on-site Gartner experts, derived from 200,000+ annual conversations. This unique approach allows attendees to validate their strategies and create actionable game plans. The event focuses on critical topics like generative AI, data governance, and proving ROI for data initiatives. With opportunities to network with a diverse group of senior leaders and explore solutions from 108+ exhibitors, the summit is a premier B2B event for accelerating AI adoption, optimizing data investments, and driving measurable business outcomes.

What topics are covered at Gartner Data & Analytics Summit?

Gartner Data & Analytics Summit covers essential topics for data and AI leaders. Key themes include practical guidance for building and scaling AI, GenAI, and AI agents, along with frameworks for data, analytics, and AI governance. The summit also focuses on articulating the business value of data and analytics, data management strategies, and effective data storytelling. Additionally, sessions delve into advanced applications like fraud prevention using analytics and AI, providing comprehensive insights for navigating the evolving data landscape.

How does Spivot identify target prospects at Gartner Data & Analytics Summit?

Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.

Can I use Spivot for events other than Gartner Data & Analytics Summit?

Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.

How accurate is the ICP and persona matching?

Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'

Automate Your Gartner Data & Analytics Summit Workflow

Book more qualified meetings. Spend less time on spreadsheets.

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Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to Gartner Data & Analytics Summit or any event organizers mentioned on this page.