Top marketing conference for AI strategy, CX, analytics, data management to drive organizational growth.
Gartner Marketing Symposium/Xpo 2026 unites CMOs and marketing leaders in Denver to redefine strategies in an AI-driven world. Experts guide attendees through topics like CMO leadership, product marketing, and customer engagement, fostering actionable insights and powerful connections for growth. Learn more at Gartner Marketing Symposium website
Gartner Marketing Symposium/Xpo 2026 gathers top CMOs and marketing executives for three days of data-driven insights.
Attendees include C-suite and senior marketing leaders focused on AI strategy, CX, and growth initiatives.
Validate strategies with Gartner experts, network with peers, and gain actionable insights to drive organizational growth.
The Challenge
Without preparation, Gartner Marketing Symposium becomes an expensive networking trip with nothing to show.
attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.
30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.
Without scoring and segmentation, all attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.
Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.
Best Practices
Winning teams follow two phases: preparation and execution.
Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.
Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.
Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.
Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.
Calendars should be 60-70% full with high-fit prospects before arriving at Denver.
Know ICP score and context for every interaction. Focus on high-value targets.
These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.
The question isn't what to do. It's how to execute continuously at scale.
Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.
Try for FreeStrategy becomes workflow.
Best Practice: Monitor attendee lists continuously as registrations come in.
How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.
Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.
How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.
Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.
How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.
Best Practice: Sync enriched, scored prospects to existing workflow.
How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.
Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.
How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to Gartner Marketing Symposium.
Reach every attendee automatically, even the 30-40% who register late. Land in Denver with meetings booked. Your competitors are still cleaning spreadsheets.
Your data stays secure and compliant
Gartner Marketing Symposium is designed for CMOs, marketing executives, and leaders seeking to navigate an AI-driven world. It attracts professionals focused on strategy, customer experience, product marketing, and analytics. Attendees gain insights from Gartner experts, validate their game plans, and connect with peers to drive growth and ensure relevance in an evolving digital landscape. The exclusive CMO Circle Program also caters specifically to chief marketing officers.
Yes, Gartner Marketing Symposium offers unparalleled value through data-driven insights from over 200,000 annual Gartner expert conversations. Attendees can validate their strategies with 45+ on-site experts, ensuring their game plan is actionable. The event provides a unique opportunity to strengthen networks with a diverse group of CMOs and marketing executives, explore emerging technologies from 34 solution providers, and gain critical knowledge to build what’s next in marketing leadership.
Gartner Marketing Symposium focuses on 'Build What’s Next: Marketing Leadership in an AI-Driven World.' Key topics include AI Strategy & Marketing Leadership, CMO Leadership & C-Suite Influence, Product Marketing Strategy, Customer Engagement & Behavior, and Marketing Analytics & Data Management. These areas help CMOs and marketing leaders rethink strategies, collaboration, and talent as AI transforms marketing, driving growth and ensuring relevance in the evolving digital landscape.
Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.
Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.
Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'
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Activate product marketing as a growth lever. Connect with 200+ PMMs to uncover GTM strategies and drive measurable business impact.
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Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to Gartner Marketing Symposium or any event organizers mentioned on this page.
