I-COM Summit Experience 2025

May 6-8, 2025
Menorca, Spain

Invitation-only summit for Smart Marketing Executives to forge lasting connections and explore industry forefronts.

What is I-COM Summit Experience?

The I-COM Summit Experience 2025 gathers Smart Marketing Executives and visionary leaders in Smart Data and AI Marketing for an exclusive, invitation-only event. Attendees engage in rich discussions, keynotes, and roundtables, exploring industry forefronts and foundational topics for the future. This summit fosters lasting connections, driving business transformation and market impact. Learn more at I-COM Summit Experience website

Who Attends

  • Smart Marketing Executives Driving business transformation with data
  • Chief Data & Analytics Officers Leading data strategy and insights initiatives
  • Data & AI Leaders Implementing advanced analytics and AI solutions
  • Marketing Measurement Heads Optimizing campaign effectiveness and ROI
  • Business Development Directors Exploring strategic partnerships and growth
  • Global Data Partnerships EVPs Forging alliances for data collaboration

Key Topics

  • GenAI in Marketing
  • 1st Party Data & Addressability
  • Marketing Mix Modeling & Attribution
  • Retail Media Optimization
  • Data Ethics & AI Frameworks
  • Customer Data & Personalization

Why I-COM Summit Experience Matters for B2B Teams

Scale & Community

The invitation-only I-COM Summit Experience 2025 gathers top Smart Marketing Executives for focused, high-level discussions.

Decision Makers

Attendees are visionary leaders and C-suite executives in Smart Data and AI Marketing, driving significant business transformation.

Practical Outcomes

Participants gain actionable insights and forge lasting connections, accelerating strategic initiatives and market impact.

The Challenge

Why Most Teams Fail to Maximize Event ROI

Without preparation, I-COM Summit Experience 2025 becomes an expensive networking trip with nothing to show.

Unusable Portals

attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.

Too Late

30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.

No Prioritization

Without scoring and segmentation, all attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.

Manual Multi-Channel

Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.

Best Practices

How to Actually Maximize I-COM ROI

Winning teams follow two phases: preparation and execution.

3-4 weeks before

Pre-Event Preparation

Identify Target Prospects

Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.

Enrich with Contacts

Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.

ICP, Persona & ABM Matching

Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.

Launch Multi-Channel Outreach

Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.

Event week

During the Event

Execute Pre-Booked Meetings

Calendars should be 60-70% full with high-fit prospects before arriving at Menorca.

Prioritized Conversations

Know ICP score and context for every interaction. Focus on high-value targets.

The Reality: Nearly Impossible Manually

These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.

The question isn't what to do. It's how to execute continuously at scale.

Turning Strategy Into Execution

Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.

Try for Free
The same strategy. 10x faster. 95% less manual work.

How Spivot Automates Event Best Practices

Strategy becomes workflow.

1

Identify Target Prospects Automatically

Best Practice: Monitor attendee lists continuously as registrations come in.

How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.

Manual: Days per refresh → Spivot: 10 minutes
2

Enrich with YOUR API Keys

Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.

How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.

Scale
Handle all I-COM attendees in one upload
Manual: 4-6 hours → Spivot: 2-3 minutes
3

ICP & Persona Matching

Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.

How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.

Persona & ABM Matching
Match to target personas and ABM accounts
Multi-Factor Scoring
Role + Title + Level + Size + Revenue + Location + Industry
Focus on top 20% of prospects automatically
4

Push to Your CRM & Sales Tools

Best Practice: Sync enriched, scored prospects to existing workflow.

How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.

HubSpot CRM Integration - Sync I-COM Summit Experience 2025 attendees to HubSpot
Salesforce CRM Integration - Sync I-COM Summit Experience 2025 attendees to Salesforce
Outreach Sales Engagement Integration - Launch I-COM Summit Experience 2025 campaigns in Outreach
Salesloft Sales Engagement Integration - Launch I-COM Summit Experience 2025 campaigns in Salesloft
Apollo.io Integration - Sync and enrich I-COM Summit Experience 2025 attendees with Apollo
Google Sheets Export - Export I-COM Summit Experience 2025 attendee lists to Google Sheets
5

Launch & Track Campaigns

Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.

How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to I-COM Summit Experience 2025.

40%
Higher Conversion
80%
Faster First Touch
60%
Less Wasted Outreach

The Bottom Line

Reach every attendee automatically, even the 30-40% who register late. Land in Menorca with meetings booked. Your competitors are still cleaning spreadsheets.

10x
Faster event data processing
(5-7 days → 5-10 minutes)
3-4 weeks
Earlier outreach
(Book meetings before the event)
40%
More meetings booked
(Targeted vs. spray-and-pray)

Enterprise-Grade Security

Your data stays secure and compliant

AES-256-GCM
Encryption at rest and in transit
OAuth 2.0
Secure authentication
Multi-Tenant
Complete data isolation

Frequently Asked Questions

Who should attend I-COM Summit Experience?

The I-COM Summit Experience is designed for Smart Marketing Executives, Chief Data & Analytics Officers, and visionary leaders in Smart Data and AI Marketing. It's an invitation-only event bringing together top-tier professionals from global brands like Mastercard, Barilla, IKEA, and Nestle. Attendees are typically those responsible for driving business transformation, market impact, and enduring value through advanced data and AI strategies. If you're looking to explore the industry's forefront, create lasting connections, and engage in high-level discussions on foundational topics, this summit is for you.

Is I-COM Summit Experience worth attending?

Absolutely. The I-COM Summit Experience offers a unique, invitation-only environment for Smart Marketing Executives to connect and collaborate. Testimonials highlight the perfect balance between engaging roundtables and intriguing keynotes, fostering rich, meaningful discussions. Participants gain deep insights into critical topics like GenAI, 1st Party Data, and Retail Media, directly applicable to their strategies. The event is praised for its exceptional organization and networking opportunities, providing a platform to explore the industry's forefront and integrate new ideas into marketing and commercial team strategies, ultimately driving significant business value.

What topics are covered at I-COM Summit Experience?

The I-COM Summit Experience covers a comprehensive range of critical topics under the 2025 theme "FOUNDATIONS FOR THE FUTURE." Key areas include GenAI in Marketing, 1st Party Data & Addressability, Marketing Mix Modeling (MMM) & Attribution, Retail Media Optimization, Data Ethics & AI Frameworks, and Customer Data & Personalization. Other discussions delve into Attention, B2B Data & Analytics, Data Quality, Data Storytelling, Experimental Technologies, ID Resolution, Incrementality, MarTech, Predictive Analytics, Programmatic, Social Media, Sustainability, and Total Video. The summit ensures a balanced exploration of foundational essentials, practical AI applications, and future potential.

How does Spivot identify target prospects at I-COM Summit Experience?

Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.

Can I use Spivot for events other than I-COM Summit Experience?

Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.

How accurate is the ICP and persona matching?

Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'

Automate Your I-COM Summit Experience 2025 Workflow

Book more qualified meetings. Spend less time on spreadsheets.

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Setup in minutes
Works with your existing tools

Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to I-COM Summit Experience 2025 or any event organizers mentioned on this page.