Inbox Expo 2025

May 21-23, 2025
Austin, GA

The premier email marketing conference for global leaders. Discuss trends, technologies, and best practices for unparalleled networking.

What is Inbox Expo?

Inbox Expo 2025 brought together thousands of global email and CRM leaders in Austin for three days of learning and connection. Attendees engaged in sessions on data strategy, personalization, and retention, gaining actionable insights to elevate their messaging game and foster meaningful industry relationships. Learn more at Inbox Expo website

Who Attends

  • Founders & CEOs Reshaping the email landscape with new platforms
  • Email & CRM Leaders Discussing trends, technologies, and best practices
  • Email Product Managers Optimizing deliverability and enhancing engagement
  • Marketing & Software Sales Directors Crafting data-driven marketing strategies
  • Email Deliverability Managers Helping senders with strategy and infrastructure

Key Topics

  • First-Party Data Strategy & ROI
  • Email Personalization & Customer Journeys
  • Email Campaign Metrics & Attribution
  • Email Retention & Subscriber Advocacy
  • Email Deliverability & Audience Ownership
  • Email Marketing Innovation & Startups

Why Inbox Expo Matters for B2B Teams

Scale & Community

Thousands of global email and CRM leaders gathered in Austin for three days, creating a high concentration of industry expertise.

Decision Makers

Attendees included C-level executives, VPs, and directors from leading companies, all focused on advancing email marketing strategies.

Practical Outcomes

Direct access to brightest email minds and unparalleled networking opportunities accelerate learning and foster lifelong connections.

The Challenge

Why Most Teams Fail to Maximize Event ROI

Without preparation, Inbox Expo 2025 becomes an expensive networking trip with nothing to show.

Unusable Portals

attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.

Too Late

30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.

No Prioritization

Without scoring and segmentation, all attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.

Manual Multi-Channel

Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.

Best Practices

How to Actually Maximize Inbox ROI

Winning teams follow two phases: preparation and execution.

3-4 weeks before

Pre-Event Preparation

Identify Target Prospects

Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.

Enrich with Contacts

Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.

ICP, Persona & ABM Matching

Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.

Launch Multi-Channel Outreach

Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.

Event week

During the Event

Execute Pre-Booked Meetings

Calendars should be 60-70% full with high-fit prospects before arriving at Austin.

Prioritized Conversations

Know ICP score and context for every interaction. Focus on high-value targets.

The Reality: Nearly Impossible Manually

These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.

The question isn't what to do. It's how to execute continuously at scale.

Turning Strategy Into Execution

Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.

Try for Free
The same strategy. 10x faster. 95% less manual work.

How Spivot Automates Event Best Practices

Strategy becomes workflow.

1

Identify Target Prospects Automatically

Best Practice: Monitor attendee lists continuously as registrations come in.

How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.

Manual: Days per refresh → Spivot: 10 minutes
2

Enrich with YOUR API Keys

Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.

How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.

Scale
Handle all Inbox attendees in one upload
Manual: 4-6 hours → Spivot: 2-3 minutes
3

ICP & Persona Matching

Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.

How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.

Persona & ABM Matching
Match to target personas and ABM accounts
Multi-Factor Scoring
Role + Title + Level + Size + Revenue + Location + Industry
Focus on top 20% of prospects automatically
4

Push to Your CRM & Sales Tools

Best Practice: Sync enriched, scored prospects to existing workflow.

How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.

HubSpot CRM Integration - Sync Inbox Expo 2025 attendees to HubSpot
Salesforce CRM Integration - Sync Inbox Expo 2025 attendees to Salesforce
Outreach Sales Engagement Integration - Launch Inbox Expo 2025 campaigns in Outreach
Salesloft Sales Engagement Integration - Launch Inbox Expo 2025 campaigns in Salesloft
Apollo.io Integration - Sync and enrich Inbox Expo 2025 attendees with Apollo
Google Sheets Export - Export Inbox Expo 2025 attendee lists to Google Sheets
5

Launch & Track Campaigns

Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.

How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to Inbox Expo 2025.

40%
Higher Conversion
80%
Faster First Touch
60%
Less Wasted Outreach

The Bottom Line

Reach every attendee automatically, even the 30-40% who register late. Land in Austin with meetings booked. Your competitors are still cleaning spreadsheets.

10x
Faster event data processing
(5-7 days → 5-10 minutes)
3-4 weeks
Earlier outreach
(Book meetings before the event)
40%
More meetings booked
(Targeted vs. spray-and-pray)

Enterprise-Grade Security

Your data stays secure and compliant

AES-256-GCM
Encryption at rest and in transit
OAuth 2.0
Secure authentication
Multi-Tenant
Complete data isolation

Frequently Asked Questions

Who should attend Inbox Expo?

Inbox Expo is designed for global email and CRM leaders, including founders, CEOs, marketing directors, product managers, and deliverability experts. It brings together professionals from diverse backgrounds, from large enterprises like Oracle and Yahoo Mail to innovative startups like beehiiv. Attendees are looking to discuss the latest trends, technologies, and best practices in email marketing, enhance their messaging strategies, and build valuable industry connections. Whether you're focused on data strategy, personalization, or retention, Inbox Expo offers insights for all levels of expertise.

Is Inbox Expo worth attending?

Absolutely. Inbox Expo offers unparalleled networking opportunities, providing direct access to some of the brightest minds in email marketing. The event features excellent sessions covering critical topics like first-party data strategy, personalization, and subscriber retention, equipping attendees with actionable insights to elevate their campaigns. Beyond the learning, it's a platform to make new, lifelong connections and discover innovative solutions. The focus on practical strategies and high-level discussions ensures a significant return on investment for professionals aiming to level up their messaging game and drive business impact.

How does Spivot identify target prospects at Inbox Expo?

Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.

Can I use Spivot for events other than Inbox Expo?

Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.

How accurate is the ICP and persona matching?

Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'

What CRMs and sales tools does Spivot integrate with?

HubSpot, Salesforce, Outreach, Salesloft, Apollo, Google Sheets, and CSV export. You can also use our API for custom integrations.

Automate Your Inbox Expo 2025 Workflow

Book more qualified meetings. Spend less time on spreadsheets.

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Works with your existing tools

Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to Inbox Expo 2025 or any event organizers mentioned on this page.