The Community Driving the Future of eCommerce, eDelivery and B2B
IRX 2026 unites over 3,500 retail leaders, brands, and B2B professionals at the NEC Birmingham for two days of unparalleled insights. Attendees will explore game-changing solutions, gain fresh perspectives from 150+ industry experts, and network with peers to drive innovation and growth in eCommerce, eDelivery, and B2B digital commerce. This event is crucial for staying competitive and scaling online businesses. Learn more at IRX & eDX website
Over 3,500 industry professionals and retail leaders converge at IRX 2026, creating a high-density hub for eCommerce, eDelivery, and B2B innovation.
The event attracts key decision-makers, including retail leaders and brand executives, actively seeking solutions to scale their digital commerce operations.
Engage directly with leading suppliers and experts to discover actionable strategies and solutions that drive immediate growth and competitive advantage.
The Challenge
Without preparation, IRX & eDX 2026 becomes an expensive networking trip with nothing to show.
3,500+ attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.
30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.
Without scoring and segmentation, all 3,500+ attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.
Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.
Best Practices
Winning teams follow two phases: preparation and execution.
Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.
Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.
Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.
Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.
Calendars should be 60-70% full with high-fit prospects before arriving at Birmingham.
Know ICP score and context for every interaction. Focus on high-value targets.
These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.
The question isn't what to do. It's how to execute continuously at scale.
Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.
Try for FreeStrategy becomes workflow.
Best Practice: Monitor attendee lists continuously as registrations come in.
How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.
Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.
How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.
Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.
How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.
Best Practice: Sync enriched, scored prospects to existing workflow.
How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.
Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.
How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to IRX & eDX 2026.
Reach every attendee automatically, even the 30-40% who register late. Land in Birmingham with meetings booked. Your competitors are still cleaning spreadsheets.
Your data stays secure and compliant
IRX & eDX is designed for a broad spectrum of eCommerce and B2B professionals. This includes retail leaders, eCommerce heads, brand and merchant executives, and B2B community leaders like manufacturers, wholesalers, and distributors. Digital marketing managers and fulfilment & logistics managers will also find immense value. With over 3,500 industry professionals, it's the ideal place for anyone looking to innovate, network, and scale their online business, discover new solutions, and gain fresh insights from 150+ experts.
IRX & eDX covers critical themes shaping the future of online commerce. Key topics include B2B eCommerce Solutions, eCommerce Delivery & Fulfilment, MarTech Innovation, Digital Marketing Strategies, and Integrated eCommerce Logistics. Attendees will explore the latest trends, tools, and solutions across these areas, benefiting from over 100 hours of case studies and expert-led roundtables. The event provides comprehensive insights to help businesses optimize their digital operations and stay ahead in a competitive market.
IRX & eDX stands out as a dynamic retail show and eCommerce expo that fosters a powerful community. It's not just another event; it's a destination where key decision-makers connect with like-minded professionals, sparking ideas and forming partnerships. The 2026 edition introduces a dedicated B2B Conference, making it the UK's first-of-its-kind space for B2B digital commerce. This unique blend of community, innovation, and growth, coupled with 150+ expert speakers and 3,500+ attendees, makes IRX & eDX an unmissable event for driving business forward.
Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.
Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.
Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'
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Book more qualified meetings. Spend less time on spreadsheets.
Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to IRX & eDX 2026 or any event organizers mentioned on this page.
