Japan IT Week (Spring)

April 8-10, 2026
Tokyo Big Sight, Tokyo, Japan

Japan's largest IT/DX show, connecting 60,000 professionals with 1,100 exhibitors for innovation and business growth.

What is Japan IT Week (Spring)?

Japan IT Week gathers 60,000 IT and DX professionals, including decision-makers, to explore cutting-edge solutions from 1,100 exhibitors. Attendees can discover innovations in software development, AI, data management, cybersecurity, and e-commerce, fostering new partnerships and driving digital transformation across various industries. This event is crucial for expanding brand awareness and acquiring leads in the Japanese market. Learn more at Japan IT Week (Spring) website

Who Attends

  • IT & DX Leaders Driving digital transformation initiatives
  • Software & System Developers Building and maintaining IT systems
  • Information Security Professionals Focused on data protection & cyber resilience
  • E-commerce & Retail Managers Optimizing online sales & store operations
  • Sales & Marketing Executives Implementing digital marketing strategies
  • IT Talent & HR Professionals Recruiting for IT roles

Key Topics

  • Software & Application Development
  • Embedded, Edge & IoT Development
  • Information Security & Data Center
  • AI & Business Automation
  • Data-Driven Management
  • E-commerce UI/UX & Logistics

Why Japan IT Week (Spring) Matters for B2B Teams

Scale & Community

This event brings together 60,000 IT and DX professionals, including 1,100 exhibitors, creating a high concentration of industry players.

Decision Makers

With 60% of attendees being decision-makers, participants can engage directly with key leaders holding budget authority.

Practical Outcomes

Connect with local sales partners and decision-makers to expand brand awareness and acquire new leads in the Japanese market.

The Challenge

Why Most Teams Fail to Maximize Event ROI

Without preparation, Japan IT Week (Spring) becomes an expensive networking trip with nothing to show.

Unusable Portals

attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.

Too Late

30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.

No Prioritization

Without scoring and segmentation, all attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.

Manual Multi-Channel

Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.

Best Practices

How to Actually Maximize Japan ROI

Winning teams follow two phases: preparation and execution.

3-4 weeks before

Pre-Event Preparation

Identify Target Prospects

Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.

Enrich with Contacts

Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.

ICP, Persona & ABM Matching

Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.

Launch Multi-Channel Outreach

Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.

Event week

During the Event

Execute Pre-Booked Meetings

Calendars should be 60-70% full with high-fit prospects before arriving at Tokyo.

Prioritized Conversations

Know ICP score and context for every interaction. Focus on high-value targets.

The Reality: Nearly Impossible Manually

These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.

The question isn't what to do. It's how to execute continuously at scale.

Turning Strategy Into Execution

Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.

Try for Free
The same strategy. 10x faster. 95% less manual work.

How Spivot Automates Event Best Practices

Strategy becomes workflow.

1

Identify Target Prospects Automatically

Best Practice: Monitor attendee lists continuously as registrations come in.

How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.

Manual: Days per refresh → Spivot: 10 minutes
2

Enrich with YOUR API Keys

Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.

How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.

Scale
Handle all Japan attendees in one upload
Manual: 4-6 hours → Spivot: 2-3 minutes
3

ICP & Persona Matching

Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.

How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.

Persona & ABM Matching
Match to target personas and ABM accounts
Multi-Factor Scoring
Role + Title + Level + Size + Revenue + Location + Industry
Focus on top 20% of prospects automatically
4

Push to Your CRM & Sales Tools

Best Practice: Sync enriched, scored prospects to existing workflow.

How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.

HubSpot CRM Integration - Sync Japan IT Week (Spring) attendees to HubSpot
Salesforce CRM Integration - Sync Japan IT Week (Spring) attendees to Salesforce
Outreach Sales Engagement Integration - Launch Japan IT Week (Spring) campaigns in Outreach
Salesloft Sales Engagement Integration - Launch Japan IT Week (Spring) campaigns in Salesloft
Apollo.io Integration - Sync and enrich Japan IT Week (Spring) attendees with Apollo
Google Sheets Export - Export Japan IT Week (Spring) attendee lists to Google Sheets
5

Launch & Track Campaigns

Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.

How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to Japan IT Week (Spring).

40%
Higher Conversion
80%
Faster First Touch
60%
Less Wasted Outreach

The Bottom Line

Reach every attendee automatically, even the 30-40% who register late. Land in Tokyo with meetings booked. Your competitors are still cleaning spreadsheets.

10x
Faster event data processing
(5-7 days → 5-10 minutes)
3-4 weeks
Earlier outreach
(Book meetings before the event)
40%
More meetings booked
(Targeted vs. spray-and-pray)

Enterprise-Grade Security

Your data stays secure and compliant

AES-256-GCM
Encryption at rest and in transit
OAuth 2.0
Secure authentication
Multi-Tenant
Complete data isolation

Frequently Asked Questions

Who should attend Japan IT Week?

Japan IT Week is ideal for IT and Digital Transformation (DX) professionals, including C-level executives, VPs, and managers driving innovation. Software and system developers, information security specialists, and data center professionals will find valuable insights. E-commerce and retail managers, along with sales and marketing executives, can explore solutions for boosting sales and optimizing operations. Additionally, IT talent and HR professionals seeking to connect with industry experts will benefit from attending this comprehensive event.

Is Japan IT Week worth attending?

Attending Japan IT Week offers significant value for professionals seeking to expand their network and discover cutting-edge solutions. With 60,000 planned visitors and 1,100 exhibitors, it's Japan's largest IT/DX show, providing unparalleled access to the latest technologies. 60% of attendees are decision-makers, facilitating direct negotiations and accelerating sales cycles. The event's four specialized weeks ensure targeted content, enabling participants to gather market insights, forge partnerships, and drive digital transformation within their organizations.

How does Spivot identify target prospects at Japan IT Week (Spring)?

Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.

Can I use Spivot for events other than Japan IT Week (Spring)?

Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.

How accurate is the ICP and persona matching?

Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'

What CRMs and sales tools does Spivot integrate with?

HubSpot, Salesforce, Outreach, Salesloft, Apollo, Google Sheets, and CSV export. You can also use our API for custom integrations.

Automate Your Japan IT Week (Spring) Workflow

Book more qualified meetings. Spend less time on spreadsheets.

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Setup in minutes
Works with your existing tools

Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to Japan IT Week (Spring) or any event organizers mentioned on this page.