Money 20/20 USA 2025

October 26-29, 2025
The Venetian Resort, Las Vegas, NV

The world's largest fintech event. 13,000+ decision-makers. Four days to make your year.

13,000+
Attendees
85%
Decision-Makers
500+
Speakers
3,000+
Companies

What is Money 20/20 USA 2025?

Money20/20 is the world's leading fintech event, bringing together executives, innovators, and investors from across banking, payments, and technology to shape the future of money. It's where industry leaders forge partnerships, launch products, and explore what's next in financial services. Learn more at Money 20/20 website

Who Attends

  • C-Suite & VPs from Fortune 500 banks and fintechs
  • Product & Engineering Leaders building payment infrastructure
  • VCs & Investors actively funding fintech innovation
  • Growth & GTM Teams from emerging tech companies

Key Topics 2025

  • AI & Machine Learning in Payments
  • Embedded Finance & Banking-as-a-Service
  • Real-Time Payments & Infrastructure
  • RegTech, Compliance & Fraud Prevention
  • Digital Assets & Blockchain Applications
  • Open Banking & Data Ecosystems

Why Money 20/20 Matters for B2B Teams

Density & Scale

The highest concentration of fintech decision-makers in the world. All in one place for 4 days.

Decision Makers

85% have purchasing authority. These are budget holders actively evaluating solutions.

Speed to Close

Deal cycles collapse at events. Conversations that take months happen in minutes.

The Challenge

Why Most Teams Fail to Maximize Event ROI

Without preparation, Money 20/20 USA 2025 becomes an expensive networking trip with nothing to show.

Unusable Portals

13,000+ attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.

Too Late

30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.

No Prioritization

Without scoring and segmentation, all 13,000+ attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.

Manual Multi-Channel

Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.

Best Practices

How to Actually Maximize Money ROI

Winning teams follow two phases: preparation and execution.

3-4 weeks before

Pre-Event Preparation

Identify Target Prospects

Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.

Enrich with Contacts

Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.

ICP, Persona & ABM Matching

Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.

Launch Multi-Channel Outreach

Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.

Event week

During the Event

Execute Pre-Booked Meetings

Calendars should be 60-70% full with high-fit prospects before arriving at Las Vegas.

Prioritized Conversations

Know ICP score and context for every interaction. Focus on high-value targets.

The Reality: Nearly Impossible Manually

These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.

The question isn't what to do. It's how to execute continuously at scale.

Turning Strategy Into Execution

Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.

Try for Free
The same strategy. 10x faster. 95% less manual work.

How Spivot Automates Event Best Practices

Strategy becomes workflow.

1

Identify Target Prospects Automatically

Best Practice: Monitor attendee lists continuously as registrations come in.

How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.

Manual: Days per refresh → Spivot: 10 minutes
2

Enrich with YOUR API Keys

Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.

How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.

Scale
Handle all 13,000+ Money attendees in one upload
Manual: 4-6 hours → Spivot: 2-3 minutes
3

ICP & Persona Matching

Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.

How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.

Persona & ABM Matching
Match to target personas and ABM accounts
Multi-Factor Scoring
Role + Title + Level + Size + Revenue + Location + Industry
Focus on top 20% of prospects automatically
4

Push to Your CRM & Sales Tools

Best Practice: Sync enriched, scored prospects to existing workflow.

How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.

HubSpot CRM Integration - Sync Money 20/20 USA 2025 attendees to HubSpot
Salesforce CRM Integration - Sync Money 20/20 USA 2025 attendees to Salesforce
Outreach Sales Engagement Integration - Launch Money 20/20 USA 2025 campaigns in Outreach
Salesloft Sales Engagement Integration - Launch Money 20/20 USA 2025 campaigns in Salesloft
Apollo.io Integration - Sync and enrich Money 20/20 USA 2025 attendees with Apollo
Google Sheets Export - Export Money 20/20 USA 2025 attendee lists to Google Sheets
5

Launch & Track Campaigns

Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.

How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to Money 20/20 USA 2025.

40%
Higher Conversion
80%
Faster First Touch
60%
Less Wasted Outreach

The Bottom Line

Reach every attendee automatically, even the 30-40% who register late. Land in Las Vegas with meetings booked. Your competitors are still cleaning spreadsheets.

10x
Faster event data processing
(5-7 days → 5-10 minutes)
3-4 weeks
Earlier outreach
(Book meetings before the event)
40%
More meetings booked
(Targeted vs. spray-and-pray)

Enterprise-Grade Security

Your data stays secure and compliant

AES-256-GCM
Encryption at rest and in transit
OAuth 2.0
Secure authentication
Multi-Tenant
Complete data isolation

Frequently Asked Questions

Why can't I just use the Money 20/20 USA 2025 attendee portal?

Event portals show 13,000+ attendees with infinite scroll or basic pagination. No filters for persona, company size, industry, or ICP criteria. Manually clicking through thousands of profiles to find 200 ideal prospects takes days. Plus, 30-40% of attendees register in the last 2-3 weeks, so teams need to repeat this process 2-3 times per week. Spivot extracts, enriches, scores, and filters automatically with daily updates.

How does Spivot identify target prospects at Money 20/20 USA 2025?

Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.

Do I need to use Spivot's enrichment credits?

Spivot connects to existing enrichment tools like Apollo, ZoomInfo, or others. We can also provide enrichment services if needed.

How accurate is the ICP and persona matching?

Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like "VP of Growth" and "Chief Revenue Officer."

Can I use Spivot for events other than Money 20/20 USA 2025?

Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.

What CRMs and sales tools does Spivot integrate with?

HubSpot, Salesforce, Outreach, Salesloft, Apollo, Google Sheets, and CSV export. You can also use our API for custom integrations.

Is my data secure and compliant?

Yes. Spivot uses AES-256-GCM encryption, OAuth 2.0 authentication, and multi-tenant architecture with complete data isolation. We're GDPR and CCPA compliant.

Automate Your Money 20/20 USA 2025 Workflow

Book more qualified meetings. Spend less time on spreadsheets.

No credit card required
Setup in minutes
Works with your existing tools

Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to Money 20/20 USA 2025 or any event organizers mentioned on this page.