Your comprehensive marketing guide to the future of retail.
Mumbrella's Retail Marketing Summit gathers retail and FMCG marketers, brand managers, and e-commerce executives for a day of strategic insights. Attendees explore cutting-edge topics like retail media, loyalty programs, brand building, and CX mastery, equipping them with actionable strategies to navigate evolving consumer behaviors and secure market share in 2025. Learn more at Mumbrella Retail Marketing Summit website
Mumbrella's Retail Marketing Summit 2025 brings together hundreds of retail and FMCG marketing leaders for a day of focused learning.
Attendees include CMOs, Marketing Directors, and Heads of Marketing, all seeking to drive brand growth and market share.
Gain actionable strategies on retail media, loyalty, and CX to immediately apply and enhance your marketing effectiveness.
The Challenge
Without preparation, Mumbrella Retail Marketing Summit 2025 becomes an expensive networking trip with nothing to show.
attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.
30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.
Without scoring and segmentation, all attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.
Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.
Best Practices
Winning teams follow two phases: preparation and execution.
Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.
Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.
Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.
Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.
Calendars should be 60-70% full with high-fit prospects before arriving at Sydney.
Know ICP score and context for every interaction. Focus on high-value targets.
These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.
The question isn't what to do. It's how to execute continuously at scale.
Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.
Try for FreeStrategy becomes workflow.
Best Practice: Monitor attendee lists continuously as registrations come in.
How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.
Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.
How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.
Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.
How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.
Best Practice: Sync enriched, scored prospects to existing workflow.
How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.
Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.
How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to Mumbrella Retail Marketing Summit 2025.
Reach every attendee automatically, even the 30-40% who register late. Land in Sydney with meetings booked. Your competitors are still cleaning spreadsheets.
Your data stays secure and compliant
Mumbrella Retail Marketing Summit is specifically designed for retail and FMCG marketers, brand and category managers, e-commerce executives, and CX specialists. It also welcomes sales managers, account managers, consultants, and strategists looking to gain a competitive edge. The summit provides a unique opportunity for professionals across the retail industry to connect, learn from industry leaders, and acquire actionable strategies to drive brand salience, market share, and customer loyalty in a rapidly evolving landscape.
Attending Mumbrella Retail Marketing Summit offers significant value for retail and FMCG professionals. It provides a comprehensive guide to the future of retail marketing, featuring expert speakers who share tips, tricks, and insights on critical areas like retail media, loyalty programs, brand building, and CX mastery. Delegates will gain actionable strategies to navigate evolving consumer behaviors, identify key brand metrics, and drive effectiveness. The event is a dedicated day to help marketers stay at the cutting-edge, ensuring they leave with practical knowledge to enhance their brand's market position.
Mumbrella Retail Marketing Summit covers a wide array of critical topics essential for modern retail and FMCG marketers. Key themes include Retail Media Strategy & ROI, Loyalty Programs & Revenue Generation, and advanced Brand Building & Repositioning techniques. Attendees will also delve into Customer Experience (CX) Mastery, the impact of Gen Z Consumer Behavior on retail, and the innovative potential of Live Shopping & Interactive Commerce. Sessions explore purpose-led marketing, understanding the 2025 retail outlook, and how to balance global legacy with local identity in marketing.
Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.
Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.
Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'
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Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to Mumbrella Retail Marketing Summit 2025 or any event organizers mentioned on this page.
