Netcomm Forum: The premier digital commerce and retail event, exploring AI's impact on omnichannel experiences for 30,000+ attendees.
Netcomm Forum 2026 unites over 30,000 digital commerce and retail professionals in Milan. This XXI edition explores Value Commerce, focusing on AI's transformative impact on supply chains, organizational models, and brand-consumer relationships. Attendees gain critical insights into AI's role across the retail value chain and emerging skills, shaping omnichannel commerce. Learn more at Netcomm Forum website
Over 30,000 digital commerce and retail professionals converge, creating a high concentration of industry leaders and innovators.
Attendees include C-level executives and VPs from leading brands, actively shaping the future of omnichannel commerce.
Engage directly with 316+ exhibitors and 437+ speakers to accelerate partnerships and gain actionable strategies for growth.
The Challenge
Without preparation, Netcomm Forum 2026 becomes an expensive networking trip with nothing to show.
30,000+ attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.
30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.
Without scoring and segmentation, all 30,000+ attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.
Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.
Best Practices
Winning teams follow two phases: preparation and execution.
Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.
Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.
Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.
Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.
Calendars should be 60-70% full with high-fit prospects before arriving at Milano.
Know ICP score and context for every interaction. Focus on high-value targets.
These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.
The question isn't what to do. It's how to execute continuously at scale.
Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.
Try for FreeStrategy becomes workflow.
Best Practice: Monitor attendee lists continuously as registrations come in.
How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.
Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.
How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.
Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.
How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.
Best Practice: Sync enriched, scored prospects to existing workflow.
How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.
Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.
How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to Netcomm Forum 2026.
Reach every attendee automatically, even the 30-40% who register late. Land in Milano with meetings booked. Your competitors are still cleaning spreadsheets.
Your data stays secure and compliant
Netcomm Forum is designed for over 30,000 digital commerce and retail professionals, including C-level executives, e-commerce managers, marketing leaders, supply chain specialists, fintech innovators, and HR professionals. It's ideal for anyone looking to interpret and lead the future of omnichannel commerce, gain insights into AI's impact on retail, and explore emerging skills for digital transformation. The event serves as a crucial meeting point for companies and professionals seeking to innovate and network within the digital retail ecosystem.
Attending Netcomm Forum offers unparalleled value for digital commerce and retail professionals. With over 30,000 attendees, 437 speakers, and 316 exhibitors, it provides a unique platform for networking, learning, and business development. Participants gain actionable insights into AI's role in retail, omnichannel strategies, and emerging skills, directly from industry leaders. The event's focus on Value Commerce helps attendees reshape supply chains and consumer relationships, driving efficiency and personalized shopping experiences. It's an essential event for staying ahead in the rapidly evolving digital retail landscape.
Netcomm Forum explores a comprehensive range of topics critical to the future of digital commerce. Key themes include AI Marketing & Customer Engagement, Commerce Technologies & Platforms, Retail Tech & In-Store Innovation, Logistics, Supply Chain & Fulfillment, Digital Payments & Fintech, and Data Governance & Omnichannel Business Models. The event also features in-depth sessions on organization, skills, and HR transformation for the digital workforce, all delivered through keynotes, workshops, case studies, and roundtables.
Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.
Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.
Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'
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Book more qualified meetings. Spend less time on spreadsheets.
Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to Netcomm Forum 2026 or any event organizers mentioned on this page.
