Connecting senior retail technology, marketing and digital innovation leaders.
NRF has announced the cancellation of NRF Nexus 2025, a planned exclusive gathering for top retail executives. This decision reflects the current economic climate, allowing members to prioritize immediate business and customer needs. NRF remains committed to supporting the retail industry by fostering connections and delivering valuable insights through various alternative channels, ensuring continued industry engagement. Learn more at NRF Nexus website
NRF Nexus 2025 was intended to gather senior retail technology, marketing, and digital innovation leaders in one exclusive forum.
Attendees were senior executives and VPs, responsible for driving strategic technology and innovation initiatives within retail.
The event aimed to facilitate connections and insights, enabling leaders to address critical business needs and foster industry growth.
The Challenge
Without preparation, NRF Nexus 2025 becomes an expensive networking trip with nothing to show.
300+ attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.
30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.
Without scoring and segmentation, all 300+ attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.
Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.
Best Practices
Winning teams follow two phases: preparation and execution.
Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.
Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.
Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.
Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.
Calendars should be 60-70% full with high-fit prospects before arriving at Rancho Palos Verdes.
Know ICP score and context for every interaction. Focus on high-value targets.
These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.
The question isn't what to do. It's how to execute continuously at scale.
Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.
Try for FreeStrategy becomes workflow.
Best Practice: Monitor attendee lists continuously as registrations come in.
How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.
Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.
How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.
Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.
How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.
Best Practice: Sync enriched, scored prospects to existing workflow.
How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.
Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.
How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to NRF Nexus 2025.
Reach every attendee automatically, even the 30-40% who register late. Land in Rancho Palos Verdes with meetings booked. Your competitors are still cleaning spreadsheets.
Your data stays secure and compliant
Yes, NRF Nexus 2025 has been cancelled. This decision was made after extensive discussions with NRF members, who indicated a need to prioritize immediate business and customer needs due to economic uncertainty. NRF remains dedicated to supporting the retail industry by fostering connections and delivering valuable insights through alternative channels, ensuring members can focus resources on their most critical business priorities.
NRF Nexus was designed for an exclusive group of senior retail leaders responsible for technology, marketing, and digital innovation. This included executives and VPs focused on driving strategic initiatives, shaping customer engagement, and exploring emerging trends within the retail sector. The event aimed to bring together these key decision-makers to foster connections and provide insights crucial for navigating industry complexities and supporting business growth.
NRF Nexus aimed to be a premier gathering for senior retail technology, marketing, and digital innovation leaders. Its purpose was to foster connections and provide valuable insights, helping attendees navigate industry complexities and drive business growth. The event sought to address critical business needs by bringing together key decision-makers to share knowledge and explore solutions relevant to the evolving retail landscape.
Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.
Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.
Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'
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Book more qualified meetings. Spend less time on spreadsheets.
Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to NRF Nexus 2025 or any event organizers mentioned on this page.
