NRF 2025: Retail's Big Show Europe (Paris Retail Week)

September 16-18, 2025
Paris Expo Porte de Versailles, Paris, France

Europe's premier retail gathering, connecting industry leaders and innovators to shape the future of commerce.

20,000+
Attendees
200+
Speakers

What is NRF 2025: Retail's Big Show Europe (Paris Retail Week)?

NRF 2025: Retail's Big Show Europe convenes thousands of global retail leaders, solution providers, and innovators for three days of collaboration in Paris. Attendees explore curated sessions, keynotes, and an extensive expo, gaining transformative insights into cutting-edge retail solutions and fostering invaluable professional connections to drive their businesses forward. Learn more at NRF website

Who Attends

  • Retail CEOs & Presidents leading global retail brands and strategies
  • Chief Digital & Technology Officers driving digital transformation with AI & data
  • Retail Solution Providers showcasing cutting-edge retail technologies
  • Retail Innovators & Strategists exploring future trends and business models
  • Supply Chain & Operations Leaders optimizing logistics with agility and AI

Key Topics

  • Unified Commerce Strategies
  • AI & Data in Retail Operations
  • Retail Payments Innovation
  • Supply Chain Agility & AI
  • E-commerce Hyper-Personalization
  • Store Design Innovation & Technology

Why NRF Matters for B2B Teams

Scale & Community

NRF 2025 unites thousands of global retail leaders and solution providers for three days of intense collaboration and insight.

Decision Makers

Attendees include C-level executives, VPs, and directors from leading retail brands, driving strategic decisions and innovation.

Practical Outcomes

Gain actionable strategies and discover cutting-edge solutions to accelerate business growth and navigate the evolving retail landscape.

The Challenge

Why Most Teams Fail to Maximize Event ROI

Without preparation, NRF 2025: Retail's Big Show Europe (Paris Retail Week) becomes an expensive networking trip with nothing to show.

Unusable Portals

20,000+ attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.

Too Late

30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.

No Prioritization

Without scoring and segmentation, all 20,000+ attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.

Manual Multi-Channel

Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.

Best Practices

How to Actually Maximize NRF ROI

Winning teams follow two phases: preparation and execution.

3-4 weeks before

Pre-Event Preparation

Identify Target Prospects

Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.

Enrich with Contacts

Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.

ICP, Persona & ABM Matching

Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.

Launch Multi-Channel Outreach

Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.

Event week

During the Event

Execute Pre-Booked Meetings

Calendars should be 60-70% full with high-fit prospects before arriving at Paris.

Prioritized Conversations

Know ICP score and context for every interaction. Focus on high-value targets.

The Reality: Nearly Impossible Manually

These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.

The question isn't what to do. It's how to execute continuously at scale.

Turning Strategy Into Execution

Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.

Try for Free
The same strategy. 10x faster. 95% less manual work.

How Spivot Automates Event Best Practices

Strategy becomes workflow.

1

Identify Target Prospects Automatically

Best Practice: Monitor attendee lists continuously as registrations come in.

How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.

Manual: Days per refresh → Spivot: 10 minutes
2

Enrich with YOUR API Keys

Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.

How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.

Scale
Handle all 20,000+ NRF attendees in one upload
Manual: 4-6 hours → Spivot: 2-3 minutes
3

ICP & Persona Matching

Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.

How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.

Persona & ABM Matching
Match to target personas and ABM accounts
Multi-Factor Scoring
Role + Title + Level + Size + Revenue + Location + Industry
Focus on top 20% of prospects automatically
4

Push to Your CRM & Sales Tools

Best Practice: Sync enriched, scored prospects to existing workflow.

How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.

HubSpot CRM Integration - Sync NRF 2025: Retail's Big Show Europe (Paris Retail Week) attendees to HubSpot
Salesforce CRM Integration - Sync NRF 2025: Retail's Big Show Europe (Paris Retail Week) attendees to Salesforce
Outreach Sales Engagement Integration - Launch NRF 2025: Retail's Big Show Europe (Paris Retail Week) campaigns in Outreach
Salesloft Sales Engagement Integration - Launch NRF 2025: Retail's Big Show Europe (Paris Retail Week) campaigns in Salesloft
Apollo.io Integration - Sync and enrich NRF 2025: Retail's Big Show Europe (Paris Retail Week) attendees with Apollo
Google Sheets Export - Export NRF 2025: Retail's Big Show Europe (Paris Retail Week) attendee lists to Google Sheets
5

Launch & Track Campaigns

Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.

How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to NRF 2025: Retail's Big Show Europe (Paris Retail Week).

40%
Higher Conversion
80%
Faster First Touch
60%
Less Wasted Outreach

The Bottom Line

Reach every attendee automatically, even the 30-40% who register late. Land in Paris with meetings booked. Your competitors are still cleaning spreadsheets.

10x
Faster event data processing
(5-7 days → 5-10 minutes)
3-4 weeks
Earlier outreach
(Book meetings before the event)
40%
More meetings booked
(Targeted vs. spray-and-pray)

Enterprise-Grade Security

Your data stays secure and compliant

AES-256-GCM
Encryption at rest and in transit
OAuth 2.0
Secure authentication
Multi-Tenant
Complete data isolation

Frequently Asked Questions

Who should attend NRF Retail's Big Show Europe?

NRF Retail's Big Show Europe is designed for global retail leaders, solution providers, and innovators. This includes CEOs, Presidents, Chief Digital Officers, and Technology Officers from influential retail brands. Professionals shaping the future of retail, exploring cutting-edge technologies, and seeking transformative insights will find immense value. The event also caters to supply chain and operations leaders, as well as exhibitors showcasing the latest retail solutions.

Is NRF Retail's Big Show Europe worth attending?

Absolutely. NRF Retail's Big Show Europe offers unparalleled opportunities for collaboration, inspiration, and business growth. Attendees gain meaningful and transformative insights from curated sessions and keynotes led by industry experts. It's a unique chance to discover cutting-edge retail solutions, explore forward-thinking technologies in the Innovators Showcase and Startup Hub, and network with thousands of global retail leaders. The event provides actionable strategies to move your business forward and decode the future of retail.

What topics are covered at NRF Retail's Big Show Europe?

NRF Retail's Big Show Europe covers a comprehensive range of critical retail topics. Key themes include Unified Commerce Strategies, AI & Data in Retail Operations, and Retail Payments Innovation. Attendees will also explore Supply Chain Agility & AI, E-commerce Hyper-Personalization, and Store Design Innovation & Technology. The agenda features sessions on CRM Systems, CSR and ESG, Expansion of Marketplaces, and the Intelligent Use of Data, providing diverse insights for retail professionals.

How does Spivot identify target prospects at NRF 2025: Retail's Big Show Europe (Paris Retail Week)?

Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.

Can I use Spivot for events other than NRF 2025: Retail's Big Show Europe (Paris Retail Week)?

Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.

How accurate is the ICP and persona matching?

Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'

Automate Your NRF 2025: Retail's Big Show Europe (Paris Retail Week) Workflow

Book more qualified meetings. Spend less time on spreadsheets.

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Works with your existing tools

Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to NRF 2025: Retail's Big Show Europe (Paris Retail Week) or any event organizers mentioned on this page.