The world's leading performance and partner marketing conference, connecting brands with profitable partnerships.
PI Live Europe 2025 unites leading advertisers, brands, publishers, and agencies across retail, travel, and finance for two days of visionary thinking and strategic debate. Attendees will engage in extensive networking opportunities, fostering profitable partnerships and driving measurable growth in the performance and partner marketing ecosystem. Learn more at PI Live Europe website
PI Live Europe 2025 brings together the industry's A-list, including leading advertisers, publishers, and agencies, for concentrated networking.
Key decision-makers from top e-commerce retailers and global brands attend, ready to forge impactful, profitable partnerships.
Attendees can accelerate business growth by connecting with partners, gaining insights, and defining the future of marketing.
The Challenge
Without preparation, PI Live Europe becomes an expensive networking trip with nothing to show.
62,000+ attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.
30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.
Without scoring and segmentation, all 62,000+ attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.
Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.
Best Practices
Winning teams follow two phases: preparation and execution.
Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.
Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.
Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.
Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.
Calendars should be 60-70% full with high-fit prospects before arriving at London.
Know ICP score and context for every interaction. Focus on high-value targets.
These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.
The question isn't what to do. It's how to execute continuously at scale.
Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.
Try for FreeStrategy becomes workflow.
Best Practice: Monitor attendee lists continuously as registrations come in.
How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.
Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.
How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.
Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.
How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.
Best Practice: Sync enriched, scored prospects to existing workflow.
How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.
Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.
How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to PI Live Europe.
Reach every attendee automatically, even the 30-40% who register late. Land in London with meetings booked. Your competitors are still cleaning spreadsheets.
Your data stays secure and compliant
PI Live Europe is designed for leading advertisers, global brands, and e-commerce retailers seeking to expand partnership channels. Publishers, content owners, affiliate networks, OPMs, marketing agencies, and influencers will also find immense value. The event unites the industry's A-list, offering unparalleled networking and learning opportunities for professionals focused on driving measurable growth through strategic performance and partner marketing.
Absolutely. PI Live Europe is widely recognized as the world's leading performance and partner marketing conference, consistently delivering exceptional ROI for attendees. With an attendee rating of 9.6/10 and an industry-beating NPS of +55, it provides a unique platform for rich networking, superb industry insights, and tangible business outcomes. You'll connect with the industry's A-list, gain visionary thinking, and define future strategies to build profitable partnerships and drive measurable growth.
PI Live Europe delves into the core of performance and partner marketing, covering a wide array of critical topics. Attendees will explore strategies in affiliate marketing, retail media, commerce media, and influencer marketing. The agenda also includes discussions on social commerce, marketplaces, fintech, BNPL, and loyalty programs. The event focuses on how technology, intelligence, and human creativity combine to drive the next wave of partnerships, helping brands build measurable growth in a rapidly evolving ecosystem.
Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.
Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.
Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'
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Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to PI Live Europe or any event organizers mentioned on this page.
