Product-led Summit Amsterdam

May 12-13, 2026
Postillion Hotel & Convention Centre, Amsterdam, Netherlands

Accelerate your product career. Explore case studies, best practices, and industry trends with product experts.

400+
Attendees

What is Product-led Summit Amsterdam?

The Product-Led Summit Amsterdam 2026 brings together product leaders, experts, and enthusiasts for two days of unparalleled learning and networking. Attendees will explore cutting-edge case studies, best practices, and emerging industry trends across three co-located events, gaining actionable insights to accelerate product-led growth and build a robust professional network. Learn more at Product-led Summit Amsterdam website

Who Attends

  • Chief Product Officers leading product vision and strategy
  • VPs & Directors of Product driving product development and growth
  • Heads of Product Management managing product teams and roadmaps
  • Product Operations Professionals optimizing product development workflows
  • Product Designers & Engineers building engaging user experiences

Key Topics

  • Product Analytics & Data-Driven Strategy
  • AI & Automation in Product Development
  • Product-Led Growth Tactics
  • Agile Product Discovery & Innovation
  • Cross-functional Collaboration
  • Product Experimentation & Feedback Loops

Why Product-led Summit Amsterdam Matters for B2B Teams

Scale & Community

Over 400 product leaders and experts converge for two days, exploring cutting-edge strategies and networking across three co-located summits.

Decision Makers

Attendees include CPOs, VPs, and Directors of Product, representing senior decision-makers with direct influence over product strategy and investment.

Practical Outcomes

Gain actionable insights from 65+ speakers, accelerate product-led growth, and build a robust network to drive business outcomes in 2026.

The Challenge

Why Most Teams Fail to Maximize Event ROI

Without preparation, Product-led Summit Amsterdam becomes an expensive networking trip with nothing to show.

Unusable Portals

400+ attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.

Too Late

30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.

No Prioritization

Without scoring and segmentation, all 400+ attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.

Manual Multi-Channel

Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.

Best Practices

How to Actually Maximize Product-led ROI

Winning teams follow two phases: preparation and execution.

3-4 weeks before

Pre-Event Preparation

Identify Target Prospects

Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.

Enrich with Contacts

Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.

ICP, Persona & ABM Matching

Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.

Launch Multi-Channel Outreach

Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.

Event week

During the Event

Execute Pre-Booked Meetings

Calendars should be 60-70% full with high-fit prospects before arriving at Amsterdam.

Prioritized Conversations

Know ICP score and context for every interaction. Focus on high-value targets.

The Reality: Nearly Impossible Manually

These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.

The question isn't what to do. It's how to execute continuously at scale.

Turning Strategy Into Execution

Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.

Try for Free
The same strategy. 10x faster. 95% less manual work.

How Spivot Automates Event Best Practices

Strategy becomes workflow.

1

Identify Target Prospects Automatically

Best Practice: Monitor attendee lists continuously as registrations come in.

How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.

Manual: Days per refresh → Spivot: 10 minutes
2

Enrich with YOUR API Keys

Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.

How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.

Scale
Handle all 400+ Product-led attendees in one upload
Manual: 4-6 hours → Spivot: 2-3 minutes
3

ICP & Persona Matching

Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.

How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.

Persona & ABM Matching
Match to target personas and ABM accounts
Multi-Factor Scoring
Role + Title + Level + Size + Revenue + Location + Industry
Focus on top 20% of prospects automatically
4

Push to Your CRM & Sales Tools

Best Practice: Sync enriched, scored prospects to existing workflow.

How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.

HubSpot CRM Integration - Sync Product-led Summit Amsterdam attendees to HubSpot
Salesforce CRM Integration - Sync Product-led Summit Amsterdam attendees to Salesforce
Outreach Sales Engagement Integration - Launch Product-led Summit Amsterdam campaigns in Outreach
Salesloft Sales Engagement Integration - Launch Product-led Summit Amsterdam campaigns in Salesloft
Apollo.io Integration - Sync and enrich Product-led Summit Amsterdam attendees with Apollo
Google Sheets Export - Export Product-led Summit Amsterdam attendee lists to Google Sheets
5

Launch & Track Campaigns

Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.

How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to Product-led Summit Amsterdam.

40%
Higher Conversion
80%
Faster First Touch
60%
Less Wasted Outreach

The Bottom Line

Reach every attendee automatically, even the 30-40% who register late. Land in Amsterdam with meetings booked. Your competitors are still cleaning spreadsheets.

10x
Faster event data processing
(5-7 days → 5-10 minutes)
3-4 weeks
Earlier outreach
(Book meetings before the event)
40%
More meetings booked
(Targeted vs. spray-and-pray)

Enterprise-Grade Security

Your data stays secure and compliant

AES-256-GCM
Encryption at rest and in transit
OAuth 2.0
Secure authentication
Multi-Tenant
Complete data isolation

Frequently Asked Questions

Who should attend Product-Led Summit Amsterdam?

Product-Led Summit Amsterdam is designed for product leaders, experts, and enthusiasts aiming to accelerate their product careers. Attendees include Chief Product Officers, VPs, Directors, and Heads of Product Management, as well as Product Operations Professionals, Designers, and Engineers. With over 400 attendees and 65+ speakers, it's an ideal gathering for senior decision-makers and practitioners looking to implement impactful tactics, leverage emerging technologies, and build a strong professional network within the global product community.

Is Product-Led Summit Amsterdam worth attending?

Absolutely. Product-Led Summit Amsterdam offers unparalleled value by bringing together the brightest minds in product for two days of intensive learning and networking. You'll gain a competitive edge by discovering the latest trends, expand your network with 400+ senior decision-makers, and accelerate your growth through insights from 65+ experienced professionals. The event also provides on-demand access to over 45 sessions from three co-located summits, ensuring you leave with actionable strategies to optimize product analytics, harness AI, and scale your product organization effectively.

How does Spivot identify target prospects at Product-led Summit Amsterdam?

Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.

Can I use Spivot for events other than Product-led Summit Amsterdam?

Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.

How accurate is the ICP and persona matching?

Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'

What CRMs and sales tools does Spivot integrate with?

HubSpot, Salesforce, Outreach, Salesloft, Apollo, Google Sheets, and CSV export. You can also use our API for custom integrations.

Automate Your Product-led Summit Amsterdam Workflow

Book more qualified meetings. Spend less time on spreadsheets.

No credit card required
Setup in minutes
Works with your existing tools

Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to Product-led Summit Amsterdam or any event organizers mentioned on this page.