Europe's largest PMM gathering. Two days of learning and networking to transform go-to-market, messaging, and AI strategies.
The Product Marketing Summit Amsterdam 2026 brings together product marketing professionals from across Europe for two intensive days. Attendees will gain actionable insights on integrating automation, leveraging AI, and refining go-to-market strategies. This summit offers unparalleled networking opportunities to overcome blockers and accelerate career growth within the PMM community. Learn more at Product Marketing Summit Amsterdam website
Europe's largest gathering of PMMs, the Product Marketing Summit Amsterdam 2026, brings together 150+ attendees and 30 speakers.
With 80% senior management and decision-makers, attendees possess significant influence over product marketing strategies and budgets.
Gain actionable insights and forge lasting connections to transform go-to-market, messaging, and AI strategies, accelerating career growth.
The Challenge
Without preparation, Product Marketing Summit Amsterdam becomes an expensive networking trip with nothing to show.
150+ attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.
30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.
Without scoring and segmentation, all 150+ attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.
Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.
Best Practices
Winning teams follow two phases: preparation and execution.
Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.
Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.
Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.
Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.
Calendars should be 60-70% full with high-fit prospects before arriving at Amsterdam.
Know ICP score and context for every interaction. Focus on high-value targets.
These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.
The question isn't what to do. It's how to execute continuously at scale.
Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.
Try for FreeStrategy becomes workflow.
Best Practice: Monitor attendee lists continuously as registrations come in.
How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.
Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.
How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.
Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.
How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.
Best Practice: Sync enriched, scored prospects to existing workflow.
How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.
Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.
How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to Product Marketing Summit Amsterdam.
Reach every attendee automatically, even the 30-40% who register late. Land in Amsterdam with meetings booked. Your competitors are still cleaning spreadsheets.
Your data stays secure and compliant
Product Marketing Summit Amsterdam is designed for product marketing professionals at all levels, from individual contributors to senior leaders. With 80% senior management among its 150+ attendees from over 100 companies, it's an ideal event for those looking to transform their go-to-market, messaging, and AI-enabled marketing strategies. The summit attracts C-suite executives, VPs, and Directors focused on driving strategic value, leading GTM planning, and optimizing B2B sales processes. It's also beneficial for customer advocacy experts seeking to enhance customer engagement and loyalty.
Absolutely. Product Marketing Summit Amsterdam offers unparalleled value for product marketing professionals. It's Europe's largest gathering of PMMs, providing two days of immersive learning and networking. Attendees gain actionable insights on critical areas like AI-enabled marketing, automation integration, and strategic messaging. The event facilitates connections with 30 expert speakers and a highly qualified audience, with 80% senior management. This environment fosters candid discussions, helps overcome blockers, and accelerates career growth, making it a crucial investment for anyone looking to elevate their product marketing impact.
Product Marketing Summit Amsterdam covers a comprehensive range of topics essential for modern product marketing success. Key themes include Go-to-Market Strategy & Product Launches, focusing on improving market penetration and GTM efficiency. Attendees will explore AI-Enabled Marketing & Automation Integration to deliver personalization at scale and leverage emerging tech. Strategic Messaging & Product Positioning are central to maximizing competitive differentiation. The summit also delves into Product Marketing Metrics & KPI Measurement, Cross-functional Stakeholder Engagement, and offers interactive workshops on Customer Advocacy & Product Storytelling.
Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.
Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.
Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'
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Aligning The Partnership Universe
Activate product marketing as a growth lever. Connect with 200+ PMMs to uncover GTM strategies and drive measurable business impact.
Book more qualified meetings. Spend less time on spreadsheets.
Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to Product Marketing Summit Amsterdam or any event organizers mentioned on this page.
