Europe’s premier hub for advertisers to connect, learn, and shape future programmatic and digital media strategies.
Programmatic Pioneers Summit unites Heads of Media and Programmatic from Europe’s leading brands, agencies, and publishers. Attendees engage in interactive sessions and workshops led by 80+ senior experts. This event provides practical insights to sharpen media investments, implement privacy-compliant solutions, map programmatic decarbonization, and leverage AI for creative performance. Learn more at Programmatic Pioneers Summit website
Over 600 brands, agencies, publishers, and tech providers gather to benchmark and shape future programmatic strategies.
The summit attracts 300+ senior programmatic and digital media heads, ensuring high-level decision-making and strategic discussions.
Attendees gain practical insights on media investments, privacy solutions, and AI innovations to drive immediate campaign performance.
The Challenge
Without preparation, Programmatic Pioneers Summit becomes an expensive networking trip with nothing to show.
600+ attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.
30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.
Without scoring and segmentation, all 600+ attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.
Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.
Best Practices
Winning teams follow two phases: preparation and execution.
Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.
Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.
Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.
Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.
Calendars should be 60-70% full with high-fit prospects before arriving at London.
Know ICP score and context for every interaction. Focus on high-value targets.
These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.
The question isn't what to do. It's how to execute continuously at scale.
Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.
Try for FreeStrategy becomes workflow.
Best Practice: Monitor attendee lists continuously as registrations come in.
How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.
Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.
How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.
Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.
How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.
Best Practice: Sync enriched, scored prospects to existing workflow.
How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.
Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.
How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to Programmatic Pioneers Summit.
Reach every attendee automatically, even the 30-40% who register late. Land in London with meetings booked. Your competitors are still cleaning spreadsheets.
Your data stays secure and compliant
Programmatic Pioneers Summit is designed for senior leaders in digital media and programmatic advertising. It attracts over 600 professionals, including 300+ Heads of Media and Programmatic from leading brands, agencies, publishers, and tech providers across Europe. If you are looking to benchmark strategies, gain practical insights, and connect with peers shaping the future of programmatic advertising, this summit is for you. The event fosters networking and learning for those driving media investments and digital strategies.
Absolutely. Programmatic Pioneers Summit offers unparalleled value by bringing together Europe's top programmatic and digital media experts. Attendees gain practical insights on critical topics like privacy-compliant solutions, programmatic decarbonization, and leveraging AI for creative performance. With 25+ solution-focused sessions and highly interactive formats, it's a prime opportunity to benchmark strategies, network with senior peers, and future-proof your programmatic approach. The event is designed to deliver actionable strategies that directly impact media investments and campaign success.
Programmatic Pioneers Summit covers essential topics for navigating the evolving digital landscape. Key areas include optimizing programmatic campaign performance, implementing privacy-compliant solutions, and leveraging first-party data and contextual advertising. Discussions also focus on programmatic decarbonisation standards, utilizing AI and data analytics for creative performance, and exploring new advertising dimensions like DOOH, CTV, Audio, and Mobile Video. These topics are designed to provide practical, actionable insights for enhancing digital media strategies.
Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.
Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.
Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'
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Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to Programmatic Pioneers Summit or any event organizers mentioned on this page.
