Leading Nordic SEO Conference. Connect with specialists, get updated on the newest trends, and gain inspiration.
SEOday 2025 invites SEO specialists and professionals to a full day conference in Kolding, Denmark. Attendees will engage with over 20 sessions, network with industry leaders, and get updated on the newest trends within SEO, gaining practical inspiration for their work and strategies. Learn more at SEOday website
SEOday 2025 gathers leading Nordic SEO specialists and professionals for a full day of concentrated learning and networking.
Attendees include SEO specialists, digital marketing directors, and strategists focused on advancing their search expertise.
Gain actionable insights from over 20 sessions and connect with peers to immediately enhance your SEO strategies and results.
The Challenge
Without preparation, SEOday becomes an expensive networking trip with nothing to show.
attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.
30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.
Without scoring and segmentation, all attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.
Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.
Best Practices
Winning teams follow two phases: preparation and execution.
Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.
Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.
Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.
Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.
Calendars should be 60-70% full with high-fit prospects before arriving at Kolding.
Know ICP score and context for every interaction. Focus on high-value targets.
These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.
The question isn't what to do. It's how to execute continuously at scale.
Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.
Try for FreeStrategy becomes workflow.
Best Practice: Monitor attendee lists continuously as registrations come in.
How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.
Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.
How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.
Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.
How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.
Best Practice: Sync enriched, scored prospects to existing workflow.
How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.
Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.
How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to SEOday.
Reach every attendee automatically, even the 30-40% who register late. Land in Kolding with meetings booked. Your competitors are still cleaning spreadsheets.
Your data stays secure and compliant
SEOday is designed for anyone working with or interested in search engine optimization, from specialists to digital marketing directors. It's ideal for professionals looking to update their knowledge on the newest SEO trends, including technical SEO, content strategies, and AI's impact on search. Attendees from eCommerce, B2B, and content-focused roles will find tailored tracks and sessions to enhance their specific strategies and drive better organic results.
Attending SEOday offers significant value by providing a full day of concentrated learning and networking. With over 20 sessions led by leading specialists, you'll gain actionable insights into the latest SEO developments, including AI-driven search and feed optimization. The event facilitates direct connections with peers and industry leaders, fostering collaborations and knowledge exchange. The all-inclusive format, featuring meals and an afterparty, maximizes networking opportunities and ensures a comprehensive, inspiring experience.
Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.
Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.
Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'
HubSpot, Salesforce, Outreach, Salesloft, Apollo, Google Sheets, and CSV export. You can also use our API for custom integrations.
Join 10 brilliant speakers at WTSFest Melbourne 2025 for a full day of marketing and SEO insights, empowering your career growth.
Aligning The Partnership Universe
Activate product marketing as a growth lever. Connect with 200+ PMMs to uncover GTM strategies and drive measurable business impact.
Book more qualified meetings. Spend less time on spreadsheets.
Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to SEOday or any event organizers mentioned on this page.
