AI + SEO + PPC = SMX. Europe’s largest Search Marketing Conference for Professionals.
Digital marketing professionals and search experts converge at SMX Munich 2026 to master the latest in SEO, PPC, and AI-driven strategies. This premier conference offers deep dives into Generative Engine Optimization, content, analytics, and UX, providing attendees with actionable insights and a platform for community exchange. It's essential for upgrading skills and staying competitive in the fast-evolving search landscape. Learn more at SMX Search Marketing Expo website
SMX Munich 2026 gathers Europe's largest concentration of search marketing professionals and digital experts.
Attendees include business drivers, insight translators, and creative problem-solvers shaping future search strategies.
Participants gain actionable know-how and community exchange, enabling immediate application of advanced SEO and PPC strategies.
The Challenge
Without preparation, SMX Search Marketing Expo 2026 becomes an expensive networking trip with nothing to show.
5,000+ attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.
30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.
Without scoring and segmentation, all 5,000+ attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.
Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.
Best Practices
Winning teams follow two phases: preparation and execution.
Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.
Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.
Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.
Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.
Calendars should be 60-70% full with high-fit prospects before arriving at Munich.
Know ICP score and context for every interaction. Focus on high-value targets.
These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.
The question isn't what to do. It's how to execute continuously at scale.
Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.
Try for FreeStrategy becomes workflow.
Best Practice: Monitor attendee lists continuously as registrations come in.
How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.
Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.
How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.
Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.
How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.
Best Practice: Sync enriched, scored prospects to existing workflow.
How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.
Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.
How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to SMX Search Marketing Expo 2026.
Reach every attendee automatically, even the 30-40% who register late. Land in Munich with meetings booked. Your competitors are still cleaning spreadsheets.
Your data stays secure and compliant
SMX Search Marketing Expo is designed for a broad range of search marketing professionals, including SEO and PPC specialists, digital marketing managers, and content strategists. Founders and CEOs looking to shape future strategies, alongside analytics and data experts focused on measuring AI-overview traffic, will find immense value. The event caters to anyone seeking to sharpen their skills, gain actionable know-how, and connect with peers to stay ahead in the rapidly evolving search landscape.
Absolutely. SMX Search Marketing Expo is Europe’s largest conference dedicated to search marketing, offering unparalleled opportunities for professional growth. Attendees gain actionable know-how on critical topics like AI Overviews, Generative Engine Optimization, and advanced SEO/PPC strategies. With a neutral editorial team curating 60+ sessions across 7 tracks, participants receive unbiased, high-quality content. The event fosters real community exchange and provides a platform to redefine KPIs, making it an essential investment for staying competitive and driving business outcomes.
SMX Search Marketing Expo covers a comprehensive range of critical topics for today's digital marketers. Key areas include AI Overviews and Generative Engine Optimization (GEO), advanced SEO strategies, and PPC with a focus on AI-driven advertising. The agenda also delves into content strategy, digital PR, analytics, data literacy, and GA4 implementation. Furthermore, attendees can explore technical SEO, LLM crawlers, and specialized workshops on Google Ads, local SEO, and building AI marketing tools.
Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.
Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.
Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'
Join 10 brilliant speakers at WTSFest Melbourne 2025 for a full day of marketing and SEO insights, empowering your career growth.
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Book more qualified meetings. Spend less time on spreadsheets.
Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to SMX Search Marketing Expo 2026 or any event organizers mentioned on this page.
