Canada's premier marketing event. Unlock potential, gain insights, and connect with 900+ industry leaders.
SocialWest 2026 is Canada's premier marketing conference, gathering 900+ professionals in Calgary for 2.5 days of expert-led sessions and networking. Attendees will discover cutting-edge strategies in content, social media, and AI, gaining actionable insights from industry leaders. This event empowers marketing professionals to elevate their skills and drive significant business growth. Learn more at SocialWest website
Over 900 marketing professionals and industry leaders gather for 2.5 days of intensive learning and networking at SocialWest 2026.
Attendees include CMOs, VPs, and Directors of Marketing, representing key decision-makers shaping the future of marketing.
Gain actionable strategies and connect with peers to accelerate marketing initiatives and drive significant business growth.
The Challenge
Without preparation, SocialWest becomes an expensive networking trip with nothing to show.
900+ attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.
30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.
Without scoring and segmentation, all 900+ attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.
Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.
Best Practices
Winning teams follow two phases: preparation and execution.
Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.
Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.
Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.
Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.
Calendars should be 60-70% full with high-fit prospects before arriving at Calgary.
Know ICP score and context for every interaction. Focus on high-value targets.
These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.
The question isn't what to do. It's how to execute continuously at scale.
Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.
Try for FreeStrategy becomes workflow.
Best Practice: Monitor attendee lists continuously as registrations come in.
How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.
Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.
How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.
Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.
How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.
Best Practice: Sync enriched, scored prospects to existing workflow.
How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.
Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.
How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to SocialWest.
Reach every attendee automatically, even the 30-40% who register late. Land in Calgary with meetings booked. Your competitors are still cleaning spreadsheets.
Your data stays secure and compliant
SocialWest is designed for a broad spectrum of marketing professionals seeking to elevate their skills and strategies. This includes CMOs, VPs, and Directors of Marketing, as well as Digital Marketers, Social Media Managers, Communications & Marketing Professionals, and Small Business Operators. The conference offers insights for Public Relations Practitioners, Community Managers, Digital Advertisers, Nonprofit Executives, and Email Marketers, providing a comprehensive learning and networking experience for anyone looking to master content, social media, personalized customer service, and digital advertising.
SocialWest offers significant value for marketing professionals aiming to unlock their full potential. With 2.5 days of 40+ expert-led sessions, dynamic keynotes, and workshops, attendees gain cutting-edge strategies and actionable insights from over 50 industry leaders. The event provides unparalleled networking opportunities across three evenings, connecting you with 900+ peers. Investing in SocialWest means gaining the skills and connections to elevate your career, drive business growth, and stay ahead in the rapidly evolving marketing landscape, making it a worthwhile investment for professional development.
SocialWest covers a comprehensive range of critical marketing topics designed to equip professionals with the latest strategies and innovations. Key areas include Content Marketing & Video, Email and SMS Marketing, and the Future of AI in Marketing, offering insights into leveraging artificial intelligence. Attendees will also explore Influencer Marketing, Digital Brand Strategy, Social Media best practices, Marketing Data and Analytics for informed decision-making, and Marketing Automation to streamline operations. These topics ensure participants gain a holistic understanding of modern marketing challenges and solutions.
Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.
Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.
Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'
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Aligning The Partnership Universe
Activate product marketing as a growth lever. Connect with 200+ PMMs to uncover GTM strategies and drive measurable business impact.
Book more qualified meetings. Spend less time on spreadsheets.
Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to SocialWest or any event organizers mentioned on this page.
