North America’s #1 Brand Festival where bold brands, brave leaders, and big ideas collide to win the future.
The Gathering Summit 2026 unites North America's leading brand executives, creators, and culture-shapers in Banff for three immersive days. Attendees engage with award-winning content and exclusive experiences, fostering connections that redefine marketing, business, and culture. This event empowers leaders to build enduring brands, co-create with creators, inspire fierce loyalty, and cultivate high-performing teams for sustained impact. Learn more at The Gathering Summit website
The Gathering Summit 2026 brings together North America's top brand leaders, creators, and culture-shapers in one immersive location.
Attendees are brave leaders and executives from iconic brands, actively shaping the future of marketing and business.
Engage in award-winning content and exclusive experiences to forge connections that drive innovation and future-proof your brand.
The Challenge
Without preparation, The Gathering Summit becomes an expensive networking trip with nothing to show.
attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.
30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.
Without scoring and segmentation, all attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.
Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.
Best Practices
Winning teams follow two phases: preparation and execution.
Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.
Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.
Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.
Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.
Calendars should be 60-70% full with high-fit prospects before arriving at Banff.
Know ICP score and context for every interaction. Focus on high-value targets.
These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.
The question isn't what to do. It's how to execute continuously at scale.
Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.
Try for FreeStrategy becomes workflow.
Best Practice: Monitor attendee lists continuously as registrations come in.
How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.
Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.
How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.
Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.
How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.
Best Practice: Sync enriched, scored prospects to existing workflow.
How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.
Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.
How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to The Gathering Summit.
Reach every attendee automatically, even the 30-40% who register late. Land in Banff with meetings booked. Your competitors are still cleaning spreadsheets.
Your data stays secure and compliant
The Gathering Summit is designed for bold brand leaders, innovative brand builders, influential creators, and culture-shapers who are committed to defining the future of marketing and business. It attracts executives and professionals from iconic brands seeking to understand cultural permanence, co-creation strategies, customer loyalty, and high-performance leadership. If you're looking to connect with a powerful community and gain insights to shape your brand's future, this summit is for you.
Absolutely. The Gathering Summit is North America's #1 Brand Festival, offering three immersive days of award-winning content, exclusive experiences, and unparalleled networking opportunities. Attendees gain actionable insights on brand excellence, creator collaboration, building fierce customer loyalty, and fostering high-performing teams. The unique environment in Banff facilitates connections with brave leaders and big ideas, providing a significant return on investment by equipping you with strategies to win the future of marketing and culture.
The Gathering Summit delves into critical conversations shaping the future of brands. Key topics include Brand Excellence, exploring how iconic brands achieve cultural permanence and define relevance across generations. It also covers Brand-Creator Co-creation, focusing on how brands can collaborate with creators to break through noise and unlock new paths to relevance. Further discussions explore Customer Loyalty and Community Building, revealing how brands inspire devotion, and Human Performance, addressing what it takes to lead at the highest level.
Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.
Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.
Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'
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Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to The Gathering Summit or any event organizers mentioned on this page.
