TradeTech Europe

April 21-23, 2026
RAI Amsterdam, Amsterdam, Netherlands

Europe's premier buy-side equity trading conference, connecting 1,000+ leaders to reshape liquidity, tech, and market structure.

1,000+
Attendees
100+
Speakers

What is TradeTech Europe?

TradeTech Europe 2026 gathers over 1,000 senior equity trading professionals, including buy-side leaders and key ecosystem players, in Amsterdam. Attendees engage in interactive sessions, AI Labs, and working groups to explore evolving liquidity models, modernizing tech stacks, and ETF innovation. This event provides critical insights and connections to navigate rapid market changes and optimize trading strategies. Learn more at TradeTech Europe website

Who Attends

  • Global Heads of Trading from major asset management firms
  • Buy-Side Equity Trading Leaders driving execution and tech infrastructure
  • Market Structure & Strategy Heads navigating evolving regulatory landscapes
  • Technology & Data Solution Providers showcasing innovations for trading desks
  • Senior Traders & Portfolio Managers integrating new strategies and ETFs
  • Software Engineers & Developers building next-gen trading platforms

Key Topics

  • Modernizing Buy-Side Tech Stacks
  • Evolving Liquidity Models
  • ETF Innovation & Product Diversification
  • Trading Desk Redesign for Scale & Complexity
  • AI Integration in Trading Workflows

Why TradeTech Europe Matters for B2B Teams

Scale & Community

TradeTech Europe 2026 gathers 1,000+ senior equity trading professionals, offering unparalleled access to the entire European ecosystem.

Decision Makers

Attendees include global heads of trading and senior executives with direct influence over multi-million dollar trading decisions.

Practical Outcomes

Engage with peers and providers to gain practical insights and strategies, accelerating solutions for complex market challenges.

The Challenge

Why Most Teams Fail to Maximize Event ROI

Without preparation, TradeTech Europe becomes an expensive networking trip with nothing to show.

Unusable Portals

1,000+ attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.

Too Late

30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.

No Prioritization

Without scoring and segmentation, all 1,000+ attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.

Manual Multi-Channel

Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.

Best Practices

How to Actually Maximize TradeTech ROI

Winning teams follow two phases: preparation and execution.

3-4 weeks before

Pre-Event Preparation

Identify Target Prospects

Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.

Enrich with Contacts

Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.

ICP, Persona & ABM Matching

Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.

Launch Multi-Channel Outreach

Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.

Event week

During the Event

Execute Pre-Booked Meetings

Calendars should be 60-70% full with high-fit prospects before arriving at Amsterdam.

Prioritized Conversations

Know ICP score and context for every interaction. Focus on high-value targets.

The Reality: Nearly Impossible Manually

These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.

The question isn't what to do. It's how to execute continuously at scale.

Turning Strategy Into Execution

Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.

Try for Free
The same strategy. 10x faster. 95% less manual work.

How Spivot Automates Event Best Practices

Strategy becomes workflow.

1

Identify Target Prospects Automatically

Best Practice: Monitor attendee lists continuously as registrations come in.

How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.

Manual: Days per refresh → Spivot: 10 minutes
2

Enrich with YOUR API Keys

Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.

How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.

Scale
Handle all 1,000+ TradeTech attendees in one upload
Manual: 4-6 hours → Spivot: 2-3 minutes
3

ICP & Persona Matching

Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.

How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.

Persona & ABM Matching
Match to target personas and ABM accounts
Multi-Factor Scoring
Role + Title + Level + Size + Revenue + Location + Industry
Focus on top 20% of prospects automatically
4

Push to Your CRM & Sales Tools

Best Practice: Sync enriched, scored prospects to existing workflow.

How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.

HubSpot CRM Integration - Sync TradeTech Europe attendees to HubSpot
Salesforce CRM Integration - Sync TradeTech Europe attendees to Salesforce
Outreach Sales Engagement Integration - Launch TradeTech Europe campaigns in Outreach
Salesloft Sales Engagement Integration - Launch TradeTech Europe campaigns in Salesloft
Apollo.io Integration - Sync and enrich TradeTech Europe attendees with Apollo
Google Sheets Export - Export TradeTech Europe attendee lists to Google Sheets
5

Launch & Track Campaigns

Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.

How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to TradeTech Europe.

40%
Higher Conversion
80%
Faster First Touch
60%
Less Wasted Outreach

The Bottom Line

Reach every attendee automatically, even the 30-40% who register late. Land in Amsterdam with meetings booked. Your competitors are still cleaning spreadsheets.

10x
Faster event data processing
(5-7 days → 5-10 minutes)
3-4 weeks
Earlier outreach
(Book meetings before the event)
40%
More meetings booked
(Targeted vs. spray-and-pray)

Enterprise-Grade Security

Your data stays secure and compliant

AES-256-GCM
Encryption at rest and in transit
OAuth 2.0
Secure authentication
Multi-Tenant
Complete data isolation

Frequently Asked Questions

Who should attend TradeTech Europe?

TradeTech Europe is designed for senior equity trading professionals, including global heads of trading, buy-side leaders, and market structure strategists. It also attracts technology and data solution providers, senior traders, portfolio managers, and software engineers. The event brings together decision-makers from the entire European institutional trading ecosystem, offering unparalleled networking and learning opportunities for those shaping the future of equity trading.

Is TradeTech Europe worth attending?

TradeTech Europe offers significant value by connecting attendees with over 1,000 senior equity trading leaders and 100+ expert speakers. Participants gain practical insights on critical topics like modernizing tech stacks, evolving liquidity models, and ETF innovation. With dedicated networking hours, AI Labs, and exclusive buy-side working groups, it's an essential forum for accelerating solutions, staying ahead of market changes, and fostering high-impact connections within the industry.

How does Spivot identify target prospects at TradeTech Europe?

Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.

Can I use Spivot for events other than TradeTech Europe?

Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.

How accurate is the ICP and persona matching?

Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'

What CRMs and sales tools does Spivot integrate with?

HubSpot, Salesforce, Outreach, Salesloft, Apollo, Google Sheets, and CSV export. You can also use our API for custom integrations.

Automate Your TradeTech Europe Workflow

Book more qualified meetings. Spend less time on spreadsheets.

No credit card required
Setup in minutes
Works with your existing tools

Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to TradeTech Europe or any event organizers mentioned on this page.