Transact ETA 2026

March 18-20, 2026
GA World Congress Center, Atlanta, United States

The leading payments event. Propel your business with brightest minds, boldest ideas, and game-changing tech redefining payments.

3,000+
Attendees
140+
Speakers

What is Transact ETA?

Transact ETA 2026 brings together payments professionals to explore the industry's rapid evolution. Experience three days of innovation, connection, and game-changing technologies. Engage with 140+ expert speakers across 40 sessions, network with peers, and discover solutions to propel your business forward in the future of payments. Learn more at Transact ETA website

Who Attends

  • Payments Professionals driving innovation in the payments industry
  • Startup Founders from companies under 5 years, <$5M funding
  • Government Officials requiring a .gov email address for access
  • Exhibitors showcasing solutions, receiving badge allotments
  • Speakers sharing expertise across 40 track sessions
  • Media & Press covering industry news and event highlights

Key Topics

  • Payment Technology Innovation
  • Security Risk & Compliance
  • Banking & Financial Services
  • Fintech Ecosystem Development

Why Transact ETA Matters for B2B Teams

Scale & Community

Transact 2026 brings together thousands of payments professionals for three days of unmatched innovation, connection, and business growth.

Decision Makers

Connect with payments industry leaders, innovators, and decision-makers to foster partnerships and drive business forward.

Practical Outcomes

Discover game-changing technologies, gain insights from 140+ expert speakers, and redefine your business's future in payments.

The Challenge

Why Most Teams Fail to Maximize Event ROI

Without preparation, Transact ETA 2026 becomes an expensive networking trip with nothing to show.

Unusable Portals

3,000+ attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.

Too Late

30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.

No Prioritization

Without scoring and segmentation, all 3,000+ attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.

Manual Multi-Channel

Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.

Best Practices

How to Actually Maximize Transact ROI

Winning teams follow two phases: preparation and execution.

3-4 weeks before

Pre-Event Preparation

Identify Target Prospects

Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.

Enrich with Contacts

Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.

ICP, Persona & ABM Matching

Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.

Launch Multi-Channel Outreach

Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.

Event week

During the Event

Execute Pre-Booked Meetings

Calendars should be 60-70% full with high-fit prospects before arriving at Atlanta.

Prioritized Conversations

Know ICP score and context for every interaction. Focus on high-value targets.

The Reality: Nearly Impossible Manually

These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.

The question isn't what to do. It's how to execute continuously at scale.

Turning Strategy Into Execution

Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.

Try for Free
The same strategy. 10x faster. 95% less manual work.

How Spivot Automates Event Best Practices

Strategy becomes workflow.

1

Identify Target Prospects Automatically

Best Practice: Monitor attendee lists continuously as registrations come in.

How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.

Manual: Days per refresh → Spivot: 10 minutes
2

Enrich with YOUR API Keys

Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.

How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.

Scale
Handle all 3,000+ Transact attendees in one upload
Manual: 4-6 hours → Spivot: 2-3 minutes
3

ICP & Persona Matching

Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.

How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.

Persona & ABM Matching
Match to target personas and ABM accounts
Multi-Factor Scoring
Role + Title + Level + Size + Revenue + Location + Industry
Focus on top 20% of prospects automatically
4

Push to Your CRM & Sales Tools

Best Practice: Sync enriched, scored prospects to existing workflow.

How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.

HubSpot CRM Integration - Sync Transact ETA 2026 attendees to HubSpot
Salesforce CRM Integration - Sync Transact ETA 2026 attendees to Salesforce
Outreach Sales Engagement Integration - Launch Transact ETA 2026 campaigns in Outreach
Salesloft Sales Engagement Integration - Launch Transact ETA 2026 campaigns in Salesloft
Apollo.io Integration - Sync and enrich Transact ETA 2026 attendees with Apollo
Google Sheets Export - Export Transact ETA 2026 attendee lists to Google Sheets
5

Launch & Track Campaigns

Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.

How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to Transact ETA 2026.

40%
Higher Conversion
80%
Faster First Touch
60%
Less Wasted Outreach

The Bottom Line

Reach every attendee automatically, even the 30-40% who register late. Land in Atlanta with meetings booked. Your competitors are still cleaning spreadsheets.

10x
Faster event data processing
(5-7 days → 5-10 minutes)
3-4 weeks
Earlier outreach
(Book meetings before the event)
40%
More meetings booked
(Targeted vs. spray-and-pray)

Enterprise-Grade Security

Your data stays secure and compliant

AES-256-GCM
Encryption at rest and in transit
OAuth 2.0
Secure authentication
Multi-Tenant
Complete data isolation

Frequently Asked Questions

Who should attend Transact?

Transact is designed for payments professionals, including startup founders, government officials, and industry leaders. It's ideal for those seeking to propel their business forward by connecting with brightest minds, exploring bold ideas, and discovering game-changing technologies. Whether you're an ETA Member, an exhibitor, or a first-time attendee, Transact offers unparalleled opportunities for innovation and connection in the evolving payments industry.

Is Transact worth attending?

Absolutely. Transact is the leading payments event of the year, offering three days of unmatched innovation and connection. Attendees gain insights from 140+ expert speakers across 40 track sessions, including deep dives into Security Risk & Compliance and Banking. The event provides an AI-powered matchmaking app for targeted networking, access to special receptions, and discounted hotel rates, ensuring a comprehensive and valuable experience for all participants.

What topics are covered at Transact?

Transact covers critical topics shaping the future of payments. Key areas include Payment Technology Innovation, exploring game-changing advancements redefining the industry. Attendees can also delve into Security Risk & Compliance, addressing crucial challenges and best practices. Additionally, the event features deep dive programming focused on Banking & Financial Services, alongside discussions on Fintech Ecosystem Development, providing a holistic view of the evolving payments landscape.

How does Spivot identify target prospects at Transact ETA?

Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.

Can I use Spivot for events other than Transact ETA?

Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.

How accurate is the ICP and persona matching?

Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'

Automate Your Transact ETA 2026 Workflow

Book more qualified meetings. Spend less time on spreadsheets.

No credit card required
Setup in minutes
Works with your existing tools

Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to Transact ETA 2026 or any event organizers mentioned on this page.