The largest digital commerce event in the Benelux, connecting 14,000+ professionals for new insights.
Webshop Trade Days 2026 brings together over 14,000 digital commerce professionals, including leaders in marketing, B2B commerce, retail, and logistics. This two-day event features 200 speakers and 270 exhibitors, offering a platform for knowledge exchange, practical tips, and networking. Attendees gain new insights, discover innovative solutions, and forge valuable connections to drive their digital ambitions and enhance operational efficiency. Learn more at Webshop Trade Days website
Over 14,000 digital commerce professionals gather annually at Jaarbeurs Utrecht for two days.
The event attracts key decision-makers and leaders from across the e-commerce industry seeking solutions.
Attendees gain new insights, find partners, and discover solutions to drive digital ambitions and efficiency.
The Challenge
Without preparation, Webshop Trade Days 2026 becomes an expensive networking trip with nothing to show.
14,000+ attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.
30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.
Without scoring and segmentation, all 14,000+ attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.
Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.
Best Practices
Winning teams follow two phases: preparation and execution.
Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.
Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.
Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.
Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.
Calendars should be 60-70% full with high-fit prospects before arriving at Utrecht.
Know ICP score and context for every interaction. Focus on high-value targets.
These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.
The question isn't what to do. It's how to execute continuously at scale.
Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.
Try for FreeStrategy becomes workflow.
Best Practice: Monitor attendee lists continuously as registrations come in.
How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.
Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.
How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.
Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.
How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.
Best Practice: Sync enriched, scored prospects to existing workflow.
How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.
Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.
How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to Webshop Trade Days 2026.
Reach every attendee automatically, even the 30-40% who register late. Land in Utrecht with meetings booked. Your competitors are still cleaning spreadsheets.
Your data stays secure and compliant
Webshop Trade Days attracts digital commerce professionals, including B2B commerce leaders, retail executives, marketing professionals, and logistics managers. E-commerce solution providers also attend. It's ideal for those seeking to enhance online strategies, gain practical insights, and connect with industry peers and partners to drive digital ambitions and operational efficiency.
Absolutely. As the largest digital commerce event in the Benelux, Webshop Trade Days offers unparalleled value. With 200 speakers and 270 exhibitors, attendees are guaranteed to gain new insights, practical tips, and tricks to improve their work efficiency. It's a prime opportunity to find new partners, discover innovative solutions, and make crucial connections that can significantly advance your organization's digital ambitions. The focused environment allows for direct engagement and accelerates business development.
Webshop Trade Days covers a comprehensive range of critical topics in digital commerce. Key themes include the integration and impact of AI in E-commerce, strategies for E-commerce Sustainability, and overarching Digital Commerce Strategy development. Attendees can also explore sessions on E-commerce Optimization, efficient E-commerce Logistics & Fulfillment, and identifying valuable E-commerce Solutions & Partnerships. The program is designed to provide actionable insights across various facets of the online retail landscape.
Webshop Trade Days takes place on March 25-26, 2026. The event is hosted at Jaarbeurs Utrecht, located at Jaarbeursplein 6, 3521 AL Utrecht, Netherlands. The exhibition spans Halls 7, 8, and 9. Opening hours are from 10:00 to 17:00 on both days. Jaarbeurs Utrecht offers ample parking facilities, with options at P2, P4, and P6, and is also easily accessible via public transport.
Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.
Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.
The leading product sourcing event connecting online retailers, startups, and entrepreneurs with white & private label suppliers.
Saudi Arabia's premier event for digital commerce, payments, and embedded finance, connecting the entire value chain.
NRF 2026: Retail's Big Show explores 'The Next Now' with visionary leaders, practical education, and futuristic solutions.
Book more qualified meetings. Spend less time on spreadsheets.
Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to Webshop Trade Days 2026 or any event organizers mentioned on this page.
