AWS re:Invent

December 1-5, 2025
The Venetian Resort, Las Vegas, United States

Uncover the future of cloud computing with AWS innovations, expert-led sessions, and hands-on learning.

50,000+
Attendees

What is AWS re:Invent?

AWS re:Invent 2025 gathers cloud pioneers, developers, and executives for a week of deep technical learning and innovation. Explore 1,000+ sessions, keynotes from AWS leaders, and hands-on labs covering AI, infrastructure, and cloud services. Gain production-ready best practices and network with global experts to drive immediate value and growth. Learn more at AWS re:Invent website

Who Attends

  • C-Suite & Business Leaders Driving growth, innovation, and immediate value
  • Cloud Architects & Developers Building solutions with AWS services and best practices
  • Data Scientists & ML Engineers Implementing Agentic AI and generative AI solutions
  • IT & Cloud Operations Leaders Modernizing infrastructure and scaling cloud environments
  • AWS Partners & Innovators Collaborating on industry-defining tools and solutions

Key Topics

  • AI & Agentic AI Development
  • Cloud Infrastructure & Engineering
  • Generative AI & Machine Learning
  • AWS Services & Best Practices
  • Cloud Security & Modernization
  • Software Development & Operations

Why AWS re:Invent Matters for B2B Teams

Scale & Community

Cloud pioneers, developers, and executives from across the globe gather at AWS re:Invent 2025 for a week of unparalleled innovation and learning.

Decision Makers

Attendees include AWS leaders, global cloud innovators, and industry executives driving the future of cloud technology.

Practical Outcomes

Gain production-ready best practices, implement practical solutions, and forge invaluable connections to accelerate your cloud journey.

The Challenge

Why Most Teams Fail to Maximize Event ROI

Without preparation, AWS re:Invent becomes an expensive networking trip with nothing to show.

Unusable Portals

50,000+ attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.

Too Late

30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.

No Prioritization

Without scoring and segmentation, all 50,000+ attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.

Manual Multi-Channel

Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.

Best Practices

How to Actually Maximize AWS ROI

Winning teams follow two phases: preparation and execution.

3-4 weeks before

Pre-Event Preparation

Identify Target Prospects

Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.

Enrich with Contacts

Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.

ICP, Persona & ABM Matching

Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.

Launch Multi-Channel Outreach

Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.

Event week

During the Event

Execute Pre-Booked Meetings

Calendars should be 60-70% full with high-fit prospects before arriving at Las Vegas.

Prioritized Conversations

Know ICP score and context for every interaction. Focus on high-value targets.

The Reality: Nearly Impossible Manually

These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.

The question isn't what to do. It's how to execute continuously at scale.

Turning Strategy Into Execution

Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.

Try for Free
The same strategy. 10x faster. 95% less manual work.

How Spivot Automates Event Best Practices

Strategy becomes workflow.

1

Identify Target Prospects Automatically

Best Practice: Monitor attendee lists continuously as registrations come in.

How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.

Manual: Days per refresh → Spivot: 10 minutes
2

Enrich with YOUR API Keys

Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.

How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.

Scale
Handle all 50,000+ AWS attendees in one upload
Manual: 4-6 hours → Spivot: 2-3 minutes
3

ICP & Persona Matching

Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.

How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.

Persona & ABM Matching
Match to target personas and ABM accounts
Multi-Factor Scoring
Role + Title + Level + Size + Revenue + Location + Industry
Focus on top 20% of prospects automatically
4

Push to Your CRM & Sales Tools

Best Practice: Sync enriched, scored prospects to existing workflow.

How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.

HubSpot CRM Integration - Sync AWS re:Invent attendees to HubSpot
Salesforce CRM Integration - Sync AWS re:Invent attendees to Salesforce
Outreach Sales Engagement Integration - Launch AWS re:Invent campaigns in Outreach
Salesloft Sales Engagement Integration - Launch AWS re:Invent campaigns in Salesloft
Apollo.io Integration - Sync and enrich AWS re:Invent attendees with Apollo
Google Sheets Export - Export AWS re:Invent attendee lists to Google Sheets
5

Launch & Track Campaigns

Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.

How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to AWS re:Invent.

40%
Higher Conversion
80%
Faster First Touch
60%
Less Wasted Outreach

The Bottom Line

Reach every attendee automatically, even the 30-40% who register late. Land in Las Vegas with meetings booked. Your competitors are still cleaning spreadsheets.

10x
Faster event data processing
(5-7 days → 5-10 minutes)
3-4 weeks
Earlier outreach
(Book meetings before the event)
40%
More meetings booked
(Targeted vs. spray-and-pray)

Enterprise-Grade Security

Your data stays secure and compliant

AES-256-GCM
Encryption at rest and in transit
OAuth 2.0
Secure authentication
Multi-Tenant
Complete data isolation

Frequently Asked Questions

Who should attend AWS re:Invent?

AWS re:Invent is designed for cloud pioneers, developers, architects, data scientists, ML engineers, IT operations leaders, and C-suite executives. It's ideal for anyone looking to enhance their technical skills, explore the latest AWS innovations, and drive digital transformation within their organization. Attendees gain direct access to AWS experts, partners, and industry peers, fostering invaluable connections and practical solutions. Whether you're building, managing, or strategizing with cloud technology, re:Invent offers tailored learning paths and networking opportunities to accelerate your career and business growth.

Is AWS re:Invent worth attending?

Absolutely. AWS re:Invent offers unparalleled value through its immersive learning opportunities, including over 1,000 technical sessions, hands-on labs, and expert-led bootcamps. You'll gain direct access to AWS product creators and industry leaders, acquiring production-ready best practices and solutions. The event provides unique networking opportunities with a global community of cloud innovators, partners, and customers. From inspiring keynotes announcing new services to the re:Play party, re:Invent delivers a comprehensive experience that drives immediate value, fosters innovation, and helps you stay ahead in the rapidly evolving cloud landscape.

What topics are covered at AWS re:Invent?

AWS re:Invent covers a vast array of critical cloud computing topics, ranging from foundational AWS services to advanced emerging technologies. Key focus areas include AI and Agentic AI Development, Cloud Infrastructure and Engineering, Generative AI and Machine Learning, and AWS Services and Best Practices. Attendees can also dive deep into Cloud Security and Modernization, as well as Software Development and Operations in an AI-driven world. The event features sessions across five learning levels, ensuring content is tailored for everyone from beginners to expert AWS users, providing practical insights and advanced implementation techniques.

How does Spivot identify target prospects at AWS re:Invent?

Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.

Can I use Spivot for events other than AWS re:Invent?

Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.

How accurate is the ICP and persona matching?

Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'

Automate Your AWS re:Invent Workflow

Book more qualified meetings. Spend less time on spreadsheets.

No credit card required
Setup in minutes
Works with your existing tools

Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to AWS re:Invent or any event organizers mentioned on this page.