Cyber Security World - Marina Bay Sands 2025

September 29-30, 2025
Marina Bay Sands Expo & Convention Centre, Singapore, Singapore

Asia's pivotal cybersecurity gathering, uniting leaders and innovators to shape digital protection strategies for the future.

7,800+
Attendees

What is Cyber Security World - Marina Bay Sands?

Cyber Security World Asia brings together industry leaders, innovators, and professionals at Marina Bay Sands for two intensive days. Attendees gain insights into emerging cybersecurity trends, foster critical dialogue, and forge connections that drive technological advancement and digital protection strategies. This event is crucial for shaping the future of cybersecurity in the Asia-Pacific region. Learn more at Cyber Security World - Marina Bay Sands website

Who Attends

  • C-Suite & Security Leaders Shaping digital protection strategies for APAC
  • Security Architects & Engineers Implementing advanced cyber defense solutions
  • Risk & Compliance Professionals Navigating data privacy and regulatory frameworks
  • IT & Infrastructure Managers Securing enterprise systems and cloud environments
  • Legal & Data Privacy Experts Advising on cybersecurity law and data governance

Key Topics

  • Cybersecurity Strategy & Architecture
  • Red Teaming & Penetration Testing
  • Data Protection & Privacy Management
  • Operational Technology (OT) Security
  • AI-Driven Security & Threat Intelligence
  • Cyber Defense & Offensive Security

Why Cyber Security World - Marina Bay Sands Matters for B2B Teams

Scale & Community

Cyber Security World Asia gathers 7,692 professionals, including leaders from end-user organizations and MSPs, for two intensive days.

Decision Makers

The event attracts C-level executives, VPs, and directors who drive technological advancement and digital protection strategies.

Practical Outcomes

Attendees can forge critical connections, gain insights into emerging trends, and shape the future of cybersecurity in the APAC region.

The Challenge

Why Most Teams Fail to Maximize Event ROI

Without preparation, Cyber Security World - Marina Bay Sands 2025 becomes an expensive networking trip with nothing to show.

Unusable Portals

7,800+ attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.

Too Late

30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.

No Prioritization

Without scoring and segmentation, all 7,800+ attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.

Manual Multi-Channel

Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.

Best Practices

How to Actually Maximize Cyber ROI

Winning teams follow two phases: preparation and execution.

3-4 weeks before

Pre-Event Preparation

Identify Target Prospects

Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.

Enrich with Contacts

Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.

ICP, Persona & ABM Matching

Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.

Launch Multi-Channel Outreach

Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.

Event week

During the Event

Execute Pre-Booked Meetings

Calendars should be 60-70% full with high-fit prospects before arriving at Singapore.

Prioritized Conversations

Know ICP score and context for every interaction. Focus on high-value targets.

The Reality: Nearly Impossible Manually

These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.

The question isn't what to do. It's how to execute continuously at scale.

Turning Strategy Into Execution

Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.

Try for Free
The same strategy. 10x faster. 95% less manual work.

How Spivot Automates Event Best Practices

Strategy becomes workflow.

1

Identify Target Prospects Automatically

Best Practice: Monitor attendee lists continuously as registrations come in.

How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.

Manual: Days per refresh → Spivot: 10 minutes
2

Enrich with YOUR API Keys

Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.

How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.

Scale
Handle all 7,800+ Cyber attendees in one upload
Manual: 4-6 hours → Spivot: 2-3 minutes
3

ICP & Persona Matching

Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.

How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.

Persona & ABM Matching
Match to target personas and ABM accounts
Multi-Factor Scoring
Role + Title + Level + Size + Revenue + Location + Industry
Focus on top 20% of prospects automatically
4

Push to Your CRM & Sales Tools

Best Practice: Sync enriched, scored prospects to existing workflow.

How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.

HubSpot CRM Integration - Sync Cyber Security World - Marina Bay Sands 2025 attendees to HubSpot
Salesforce CRM Integration - Sync Cyber Security World - Marina Bay Sands 2025 attendees to Salesforce
Outreach Sales Engagement Integration - Launch Cyber Security World - Marina Bay Sands 2025 campaigns in Outreach
Salesloft Sales Engagement Integration - Launch Cyber Security World - Marina Bay Sands 2025 campaigns in Salesloft
Apollo.io Integration - Sync and enrich Cyber Security World - Marina Bay Sands 2025 attendees with Apollo
Google Sheets Export - Export Cyber Security World - Marina Bay Sands 2025 attendee lists to Google Sheets
5

Launch & Track Campaigns

Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.

How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to Cyber Security World - Marina Bay Sands 2025.

40%
Higher Conversion
80%
Faster First Touch
60%
Less Wasted Outreach

The Bottom Line

Reach every attendee automatically, even the 30-40% who register late. Land in Singapore with meetings booked. Your competitors are still cleaning spreadsheets.

10x
Faster event data processing
(5-7 days → 5-10 minutes)
3-4 weeks
Earlier outreach
(Book meetings before the event)
40%
More meetings booked
(Targeted vs. spray-and-pray)

Enterprise-Grade Security

Your data stays secure and compliant

AES-256-GCM
Encryption at rest and in transit
OAuth 2.0
Secure authentication
Multi-Tenant
Complete data isolation

Frequently Asked Questions

Who should attend Cyber Security World?

Cyber Security World is designed for a diverse range of cybersecurity professionals, including C-Suite executives, security leaders, architects, engineers, and IT managers. It also attracts risk and compliance professionals, legal experts, and academic researchers. With 7,692 attendees, including significant representation from end-user organizations and the MSP/channel sector, the event is ideal for anyone looking to gain insights into emerging trends, foster critical dialogue, and drive digital protection strategies across the Asia-Pacific region.

Is Cyber Security World worth attending?

Attending Cyber Security World offers significant value by bringing together 7,692 cybersecurity professionals, leaders, and innovators for two intensive days. Participants gain unparalleled insights into emerging trends and digital protection strategies, fostering critical dialogue and connections essential for technological advancement. As part of Tech Week Singapore, your pass grants access to six co-located events, maximizing networking and learning opportunities. This event is crucial for shaping the future of cybersecurity in the Asia-Pacific region, making it a highly worthwhile investment for professional growth and strategic partnerships.

How does Spivot identify target prospects at Cyber Security World - Marina Bay Sands?

Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.

Can I use Spivot for events other than Cyber Security World - Marina Bay Sands?

Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.

How accurate is the ICP and persona matching?

Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'

What CRMs and sales tools does Spivot integrate with?

HubSpot, Salesforce, Outreach, Salesloft, Apollo, Google Sheets, and CSV export. You can also use our API for custom integrations.

Automate Your Cyber Security World - Marina Bay Sands 2025 Workflow

Book more qualified meetings. Spend less time on spreadsheets.

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Setup in minutes
Works with your existing tools

Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to Cyber Security World - Marina Bay Sands 2025 or any event organizers mentioned on this page.