DEFCON 2025

August 7-10, 2025
Las Vegas Convention Center, Las Vegas, United States

The world's longest-running hacker convention. Explore cutting-edge research, participate in contests, and connect with 25,000+ security pros.

28,000
Attendees

What is DEFCON?

DEF CON brings together 25,000+ hackers, security professionals, and enthusiasts for an immersive experience in Las Vegas. Attendees engage in cutting-edge talks, hands-on workshops, competitive contests, and vibrant community events. It's a crucial platform for sharing knowledge, fostering innovation, and advancing the global cybersecurity landscape. Learn more at DEFCON website

Who Attends

  • Hackers & Security Researchers Exploring vulnerabilities and advancing cyber defense
  • CISOs & Security Leaders
  • Cybersecurity Trainers Delivering world-class, hands-on technical instruction
  • CTF Organizers & Participants Competing in the world's premier hacking competitions
  • Law Enforcement & Government Engaging with the hacker community for intelligence
  • Students & Enthusiasts Learning from experts and exploring new technologies

Key Topics

  • AI Red Teaming & Cyber Challenges
  • Zero Trust Security Flaws
  • Hardware & Firmware Exploitation
  • Open-Source Security Tools & Techniques
  • Healthcare Cybersecurity
  • Capture The Flag Competitions

Why DEFCON Matters for B2B Teams

Scale & Community

Over 25,000 hackers, security researchers, and industry professionals converge for four days of intense learning and networking.

Decision Makers

Attendees include C-level executives, VPs, and senior security architects driving critical cybersecurity initiatives and budgets.

Practical Outcomes

Direct engagement with leading experts and peers accelerates knowledge transfer, fostering innovation and actionable defense strategies.

The Challenge

Why Most Teams Fail to Maximize Event ROI

Without preparation, DEFCON 2025 becomes an expensive networking trip with nothing to show.

Unusable Portals

28,000 attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.

Too Late

30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.

No Prioritization

Without scoring and segmentation, all 28,000 attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.

Manual Multi-Channel

Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.

Best Practices

How to Actually Maximize DEFCON ROI

Winning teams follow two phases: preparation and execution.

3-4 weeks before

Pre-Event Preparation

Identify Target Prospects

Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.

Enrich with Contacts

Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.

ICP, Persona & ABM Matching

Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.

Launch Multi-Channel Outreach

Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.

Event week

During the Event

Execute Pre-Booked Meetings

Calendars should be 60-70% full with high-fit prospects before arriving at Las Vegas.

Prioritized Conversations

Know ICP score and context for every interaction. Focus on high-value targets.

The Reality: Nearly Impossible Manually

These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.

The question isn't what to do. It's how to execute continuously at scale.

Turning Strategy Into Execution

Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.

Try for Free
The same strategy. 10x faster. 95% less manual work.

How Spivot Automates Event Best Practices

Strategy becomes workflow.

1

Identify Target Prospects Automatically

Best Practice: Monitor attendee lists continuously as registrations come in.

How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.

Manual: Days per refresh → Spivot: 10 minutes
2

Enrich with YOUR API Keys

Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.

How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.

Scale
Handle all 28,000 DEFCON attendees in one upload
Manual: 4-6 hours → Spivot: 2-3 minutes
3

ICP & Persona Matching

Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.

How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.

Persona & ABM Matching
Match to target personas and ABM accounts
Multi-Factor Scoring
Role + Title + Level + Size + Revenue + Location + Industry
Focus on top 20% of prospects automatically
4

Push to Your CRM & Sales Tools

Best Practice: Sync enriched, scored prospects to existing workflow.

How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.

HubSpot CRM Integration - Sync DEFCON 2025 attendees to HubSpot
Salesforce CRM Integration - Sync DEFCON 2025 attendees to Salesforce
Outreach Sales Engagement Integration - Launch DEFCON 2025 campaigns in Outreach
Salesloft Sales Engagement Integration - Launch DEFCON 2025 campaigns in Salesloft
Apollo.io Integration - Sync and enrich DEFCON 2025 attendees with Apollo
Google Sheets Export - Export DEFCON 2025 attendee lists to Google Sheets
5

Launch & Track Campaigns

Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.

How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to DEFCON 2025.

40%
Higher Conversion
80%
Faster First Touch
60%
Less Wasted Outreach

The Bottom Line

Reach every attendee automatically, even the 30-40% who register late. Land in Las Vegas with meetings booked. Your competitors are still cleaning spreadsheets.

10x
Faster event data processing
(5-7 days → 5-10 minutes)
3-4 weeks
Earlier outreach
(Book meetings before the event)
40%
More meetings booked
(Targeted vs. spray-and-pray)

Enterprise-Grade Security

Your data stays secure and compliant

AES-256-GCM
Encryption at rest and in transit
OAuth 2.0
Secure authentication
Multi-Tenant
Complete data isolation

Frequently Asked Questions

Who should attend DEF CON?

DEF CON attracts a diverse global community, including seasoned hackers, security researchers, C-level executives, and cybersecurity trainers. It's also a vital gathering for CTF organizers and participants, law enforcement, government officials, civil libertarians, cryptographers, and students. If you have a technical interest in hacking, cybersecurity, or want to contribute to the community, DEF CON offers unparalleled opportunities for learning, networking, and participation. It's designed for anyone passionate about exploring vulnerabilities, advancing cyber defense, and engaging with cutting-edge security topics.

Is DEF CON worth attending?

Absolutely. DEF CON is renowned as the world's longest-running and largest hacker convention, offering an immersive experience that accelerates knowledge transfer and fosters innovation. With over 25,000 attendees, including top security professionals and decision-makers, it provides unique opportunities for direct engagement with leading experts. The event features cutting-edge talks, hands-on workshops, competitive contests like the world's premier CTF, and community-driven villages. Attending DEF CON allows you to sharpen skills, discover new tools, and connect with a vibrant community dedicated to advancing cybersecurity.

What topics are covered at DEF CON?

DEF CON delves into a wide array of critical cybersecurity topics. Attendees can explore cutting-edge research in AI Red Teaming & Cyber Challenges, uncover Zero Trust Security Flaws, and learn about Hardware & Firmware Exploitation. The conference also features discussions on Open-Source Security Tools & Techniques, Healthcare Cybersecurity, and the intricacies of Capture The Flag Competitions. With a strong emphasis on hands-on learning and community contribution, DEF CON provides deep insights into current vulnerabilities, defense strategies, and the future of information security.

How does Spivot identify target prospects at DEFCON?

Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.

Can I use Spivot for events other than DEFCON?

Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.

How accurate is the ICP and persona matching?

Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'

Automate Your DEFCON 2025 Workflow

Book more qualified meetings. Spend less time on spreadsheets.

No credit card required
Setup in minutes
Works with your existing tools

Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to DEFCON 2025 or any event organizers mentioned on this page.